Bachelor of Communication and Media (Visual Communication Design)
About This Programme
Covers graphic design, branding, and visual storytelling across print and digital media. Three years (Advanced Entry) or four with an Integrated Freshman Year.
Course Highlights
- Graphic design, typography, motion and interaction design.
- Studio practice and an advanced design portfolio.
- Degree awarded by the University of Wollongong, Australia.
- 144 credit points; 3-year or 4-year pathway.
What You'll Study
Delivered on the Dubai Knowledge Park campus (6 credit points per subject), building on a shared communication & media core with design studios.
Core Subjects
- BCM 110Introduction to Communication and Media6 credits
- BCM 111Global Media and Culture6 credits
- BCM 113Media Ethics and Law6 credits
- BCM 114Making Media6 credits
Major Subjects
- VCD 101Design Foundation 1 - Studio Practice6 credits
- VCD 102Design Foundation 2 - Typography6 credits
Core Subjects
- BCM 212Understanding Research Practice6 credits
- BCM 222Global Media and Social Justice6 credits
- BCM 241Media Ethnographies6 credits
Major Subjects
- VCD 201Interaction Design6 credits
- VCD 203Social Impact Design6 credits
Core Subject
- BCM 313The Future of Work6 credits
Major Subjects
- BCM 303Collaborative Production Workshop6 credits
- VCD 301Professional Design Practice6 credits
- VCD 302Motion Design6 credits
- VCD 390Advanced Design Project and Portfolio6 credits
Choose One Emirati Studies*
- URBS103Urban Sociology6 credits
- PUBH115Public Health6 credits
- IRAE135UAE and International Relations6 credits
- GEOG222Society and Environment – Resources, Challenges, Futures6 credits
- ARTS317Muslim Societies Across the Ages: Tradition, Secularism & Modernity6 credits
Entry Requirements
UOWD publishes a 21-row matrix covering a further nine school systems (Bangladesh, Brazil, Colombia, Iran, Japan, Kenya, Mexico, Nepal, Nigeria, CIS). See the programme page for the full table.
Careers
Graduates become designers, creative specialists, animators and advertising specialists (working across Adobe Illustrator, Photoshop and InDesign).
Accreditation & Professional Recognition
Accredited by the UAE Ministry of Education (CAA) and KHDA-licensed; conferred by the University of Wollongong (Australia, TEQSA-registered).
Programme Details
Award
Bachelor of Communication and Media (Visual Communication Design)
Start Date
September 2026 (also January & April intakes)
Typical Offer
High-school completion; IELTS 6.0 (3-yr) / 5.0 (4-yr)
Duration
3 years (Advanced Entry) or 4 years (Integrated Freshman Year)
Qualification
Bachelors
Subject Area
Media & Communications
Campus
Dubai
Course Type
Visual Communication Design major
Tuition Fee
AED 63,449/yr
Apply online at uowdubai.ac.ae. Scholarships and merit awards are available.
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