Bachelor of Communication and Media (Visual Communication Design)

BCMUndergraduateMedia & Communications

About This Programme

Covers graphic design, branding, and visual storytelling across print and digital media. Three years (Advanced Entry) or four with an Integrated Freshman Year.

Course Highlights

Graphic design, typography, motion and interaction design.
Studio practice and an advanced design portfolio.
Degree awarded by the University of Wollongong, Australia.
144 credit points; 3-year or 4-year pathway.

What You'll Study

Delivered on the Dubai Knowledge Park campus (6 credit points per subject), building on a shared communication & media core with design studios.

Core Subjects

Introduction to Communication and Media6 credits
Global Media and Culture6 credits
Media Ethics and Law6 credits
Making Media6 credits

Major Subjects

Design Foundation 1 - Studio Practice6 credits
Design Foundation 2 - Typography6 credits

Core Subjects

Understanding Research Practice6 credits
Global Media and Social Justice6 credits
Media Ethnographies6 credits

Major Subjects

Interaction Design6 credits
Social Impact Design6 credits

Core Subject

The Future of Work6 credits

Major Subjects

Collaborative Production Workshop6 credits
Professional Design Practice6 credits
Motion Design6 credits
Advanced Design Project and Portfolio6 credits

Choose One Emirati Studies*

Urban Sociology6 credits
Public Health6 credits
UAE and International Relations6 credits
Society and Environment – Resources, Challenges, Futures6 credits
Muslim Societies Across the Ages: Tradition, Secularism & Modernity6 credits

Entry Requirements

Academic: Advanced Entry (3 years) or Direct Entry (4 years), by school system. UAE/Arab Al-Thanawiyya Al-Aama 70% (direct entry only); American High School Diploma grade C (70% or 2.5/4.0), plus SAT 1100 for advanced entry; India CBSE 10.5 advanced / 7 direct; India ICSE 77% / 55%; Chinese Senior High School 80% / 60%; Pakistan HSSC 88% / 65%; South Korea CSAT 77.5% / 70%.

A Level: British GCE: five IGCSE/GCSE subjects at grade D plus three A Levels at CCD for advanced entry, or two AS / one A Level at grade D for direct entry, in both cases with Year 13 completed.

IB Diploma: International Baccalaureate Diploma: 25 points for advanced entry, 21 points for direct entry.

English: IELTS Academic 6.0 overall with 6.0 in each band for advanced entry, or 5.0 overall for direct entry. TOEFL iBT 79 (18 Reading/Writing, 17 Listening/Speaking) or 40 overall. PTE Academic 54 with 54 in each communicative skill, or 42 overall.

UOWD publishes a 21-row matrix covering a further nine school systems (Bangladesh, Brazil, Colombia, Iran, Japan, Kenya, Mexico, Nepal, Nigeria, CIS). See the programme page for the full table.

Careers

Graduates become designers, creative specialists, animators and advertising specialists (working across Adobe Illustrator, Photoshop and InDesign).

Accreditation & Professional Recognition

Accredited by the UAE Ministry of Education (CAA) and KHDA-licensed; conferred by the University of Wollongong (Australia, TEQSA-registered).

Programme Details

Award

Bachelor of Communication and Media (Visual Communication Design)

Start Date

September 2026 (also January & April intakes)

Typical Offer

High-school completion; IELTS 6.0 (3-yr) / 5.0 (4-yr)

Duration

3 years

Qualification

Bachelors

Subject Area

Media & Communications

Campus

Dubai

Course Type

Visual Communication Design major

Tuition Fee

AED 63,449/yr

Apply online at uowdubai.ac.ae. Scholarships and merit awards are available.

Enquire View University of Wollongong in Dubai

Next intakes

JanSep

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