Bachelor of Communication and Media (Marketing Communication and Advertising)

BCMUndergraduateMedia & Communications

About This Programme

Combines communication theory with advertising, branding, and campaign strategy. Three years (Advanced Entry) or four with an Integrated Freshman Year.

Course Highlights

Communication theory with advertising, branding and campaign strategy.
Public relations and integrated marketing communications.
Degree awarded by the University of Wollongong, Australia.
144 credit points; 3-year or 4-year pathway.

What You'll Study

Delivered on the Dubai Knowledge Park campus (6 credit points per subject), building on a shared communication & media core.

Core Subjects

Introduction to Communication and Media6 credits
Global Media and Culture6 credits
Media Ethics and Law6 credits
Making Media6 credits

Major Subjects

Marketing Principles6 credits
Business Communication6 credits

Core Subjects

Understanding Research Practice6 credits
Global Media and Social Justice6 credits
Media Ethnographies6 credits

Major Subjects

Digital and Social Innovation6 credits
Public Relations Concepts6 credits
Advertising Practice and Creative Strategies6 credits

Core Subject

The Future of Work6 credits

Major Subjects

Collaborative Production Workshop6 credits
Digital Marketing6 credits
Integrated Marketing Communications Strategy6 credits
Marketing Strategy & Innovation6 credits

Choose One Emirati Studies*

Urban Sociology6 credits
Public Health6 credits
UAE and International Relations6 credits
Society and Environment – Resources, Challenges, Futures6 credits
Muslim Societies Across the Ages: Tradition, Secularism & Modernity6 credits

Entry Requirements

Academic: Advanced Entry (3 years) or Direct Entry (4 years), by school system. UAE/Arab Al-Thanawiyya Al-Aama 70% (direct entry only); American High School Diploma grade C (70% or 2.5/4.0), plus SAT 1100 for advanced entry; India CBSE 10.5 advanced / 7 direct; India ICSE 77% / 55%; Chinese Senior High School 80% / 60%; Pakistan HSSC 88% / 65%; South Korea CSAT 77.5% / 70%.

A Level: British GCE: five IGCSE/GCSE subjects at grade D plus three A Levels at CCD for advanced entry, or two AS / one A Level at grade D for direct entry, in both cases with Year 13 completed.

IB Diploma: International Baccalaureate Diploma: 25 points for advanced entry, 21 points for direct entry.

English: IELTS Academic 6.0 overall with 6.0 in each band for advanced entry, or 5.0 overall for direct entry. TOEFL iBT 79 (18 Reading/Writing, 17 Listening/Speaking) or 40 overall. PTE Academic 54 with 54 in each communicative skill, or 42 overall.

UOWD publishes a 21-row matrix covering a further nine school systems (Bangladesh, Brazil, Colombia, Iran, Japan, Kenya, Mexico, Nepal, Nigeria, CIS). See the programme page for the full table.

Careers

Graduates become marketing specialists, advertising designers, brand managers and PR specialists.

Accreditation & Professional Recognition

Accredited by the UAE Ministry of Education (CAA) and KHDA-licensed; conferred by the University of Wollongong (Australia, TEQSA-registered).

Programme Details

Award

Bachelor of Communication and Media (Marketing Communication and Advertising)

Start Date

September 2026 (also January & April intakes)

Typical Offer

High-school completion; IELTS 6.0 (3-yr) / 5.0 (4-yr)

Duration

3 years

Qualification

Bachelors

Subject Area

Media & Communications

Campus

Dubai

Course Type

Marketing Communication & Advertising major

Tuition Fee

AED 63,449/yr

Apply online at uowdubai.ac.ae. Scholarships and merit awards are available.

Enquire View University of Wollongong in Dubai

Next intakes

JanSep

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