Bachelor of Communication and Media (Marketing Communication and Advertising)

BCMUndergraduateMedia & Communications

About This Programme

Combines communication theory with advertising, branding, and campaign strategy. Three years (Advanced Entry) or four with an Integrated Freshman Year.

Course Highlights

Communication theory with advertising, branding and campaign strategy.
Public relations and integrated marketing communications.
Degree awarded by the University of Wollongong, Australia.
144 credit points; 3-year or 4-year pathway.

What You'll Study

Delivered on the Dubai Knowledge Park campus (6 credit points per subject), building on a shared communication & media core.

Year 1

Introduction to Communication and Media6 credits
Global Media and Culture6 credits
Media Ethics and Law6 credits
Making Media6 credits
Marketing Principles6 credits
Business Communication6 credits

Year 2

Understanding Research Practice6 credits
Global Media and Social Justice6 credits
Media Ethnographies6 credits
Digital and Social Innovation6 credits
Public Relations Concepts6 credits
Advertising Practice and Creative Strategies6 credits

Year 3

The Future of Work6 credits
Collaborative Production Workshop6 credits
Digital Marketing6 credits
Integrated Marketing Communications Strategy6 credits
Marketing Strategy & Innovation6 credits

Entry Requirements

Academic: High-school completion with curriculum-specific grades. Advanced Entry (3-year) or Direct Entry (4-year). Includes 6 cp of Emirati Studies.

English: IELTS Academic 6.0 for 3-year Advanced Entry; IELTS 5.0 for 4-year Direct Entry.

Fee is AED 63,449 per year (VAT inclusive).

Careers

Graduates become marketing specialists, advertising designers, brand managers and PR specialists.

Accreditation & Professional Recognition

Accredited by the UAE Ministry of Education (CAA) and KHDA-licensed; conferred by the University of Wollongong (Australia, TEQSA-registered).

Programme Details

Award

Bachelor of Communication and Media (Marketing Communication and Advertising)

Start Date

September 2026 (also January & April intakes)

Typical Offer

High-school completion; IELTS 6.0 (3-yr) / 5.0 (4-yr)

Duration

3 years

Qualification

Bachelors

Subject Area

Media & Communications

Campus

Dubai

Course Type

Marketing Communication & Advertising major

Tuition Fee

AED 63,449/yr

Apply online at uowdubai.ac.ae. Scholarships and merit awards are available.

Enquire View University of Wollongong in Dubai

Next intakes

JanSep

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What You'll Study

Delivered on the Dubai Knowledge Park campus (6 credit points per subject), building on a shared communication & media core.

Year 1

Introduction to Communication and Media6 credits
Global Media and Culture6 credits
Media Ethics and Law6 credits
Making Media6 credits
Marketing Principles6 credits
Business Communication6 credits

Year 2

Understanding Research Practice6 credits
Global Media and Social Justice6 credits
Media Ethnographies6 credits
Digital and Social Innovation6 credits
Public Relations Concepts6 credits
Advertising Practice and Creative Strategies6 credits

Year 3

The Future of Work6 credits
Collaborative Production Workshop6 credits
Digital Marketing6 credits
Integrated Marketing Communications Strategy6 credits
Marketing Strategy & Innovation6 credits

Programme Details

Award

Bachelor of Communication and Media (Marketing Communication and Advertising)

Start Date

September 2026 (also January & April intakes)

Typical Offer

High-school completion; IELTS 6.0 (3-yr) / 5.0 (4-yr)

Duration

3 years

Qualification

Bachelors

Subject Area

Media & Communications

Campus

Dubai

Course Type

Marketing Communication & Advertising major