Talem

Bachelor of Communication and Media (Digital and Social Media)

BCMUndergraduateMedia & Communications

About This Programme

Explores content creation, social platforms, and digital audience strategy. Three years (Advanced Entry) or four with an Integrated Freshman Year.

Course Highlights

  • Content creation, social platforms and digital audience strategy.
  • Collaborative production workshop and a professional portfolio.
  • Degree awarded by the University of Wollongong, Australia.
  • 144 credit points; 3-year or 4-year pathway.

What You'll Study

Delivered on the Dubai Knowledge Park campus (6 credit points per subject), building on a shared communication & media core.

Core Subjects

  • BCM 110Introduction to Communication and Media6 credits
  • BCM 111Global Media and Culture6 credits
  • BCM 113Media Ethics and Law6 credits
  • BCM 114Making Media6 credits

Major Subject

  • BCM 112Emergent Media6 credits

Core Subjects

  • BCM 212Understanding Research Practice6 credits
  • BCM 222Global Media and Social Justice6 credits
  • BCM 241Media Ethnographies6 credits

Major Subjects

  • BCM 206Future Networks6 credits
  • BCM 214Digital and Social Innovation6 credits
  • BCM 215Game Media Industries6 credits

Core Subject

  • BCM 313The Future of Work6 credits

Major Subjects

  • BCM 300Game Experience Design6 credits
  • BCM 302Advanced Digital Artefact6 credits
  • BCM 303Collaborative Production Workshop6 credits
  • BCM 325Future Cultures6 credits

Choose One Emirati Studies*

  • URBS103Urban Sociology6 credits
  • PUBH115Public Health6 credits
  • IRAE135UAE and International Relations6 credits
  • GEOG222Society and Environment – Resources, Challenges, Futures6 credits
  • ARTS317Muslim Societies Across the Ages: Tradition, Secularism & Modernity6 credits

Entry Requirements

Academic: Advanced Entry (3 years) or Direct Entry (4 years), by school system. UAE/Arab Al-Thanawiyya Al-Aama 70% (direct entry only); American High School Diploma grade C (70% or 2.5/4.0), plus SAT 1100 for advanced entry; India CBSE 10.5 advanced / 7 direct; India ICSE 77% / 55%; Chinese Senior High School 80% / 60%; Pakistan HSSC 88% / 65%; South Korea CSAT 77.5% / 70%.
A Level: British GCE: five IGCSE/GCSE subjects at grade D plus three A Levels at CCD for advanced entry, or two AS / one A Level at grade D for direct entry, in both cases with Year 13 completed.
IB Diploma: International Baccalaureate Diploma: 25 points for advanced entry, 21 points for direct entry.
English: IELTS Academic 6.0 overall with 6.0 in each band for advanced entry, or 5.0 overall for direct entry. TOEFL iBT 79 (18 Reading/Writing, 17 Listening/Speaking) or 40 overall. PTE Academic 54 with 54 in each communicative skill, or 42 overall.

UOWD publishes a 21-row matrix covering a further nine school systems (Bangladesh, Brazil, Colombia, Iran, Japan, Kenya, Mexico, Nepal, Nigeria, CIS). See the programme page for the full table.

Careers

Graduates become social media content creators/managers, brand and communication strategists and copywriters, with a professional portfolio.

Accreditation & Professional Recognition

Accredited by the UAE Ministry of Education (CAA) and KHDA-licensed; conferred by the University of Wollongong (Australia, TEQSA-registered).

Programme Details

Award

Bachelor of Communication and Media (Digital and Social Media)

Start Date

September 2026 (also January & April intakes)

Typical Offer

High-school completion; IELTS 6.0 (3-yr) / 5.0 (4-yr)

Duration

3 years (Advanced Entry) or 4 years (Integrated Freshman Year)

Qualification

Bachelors

Subject Area

Media & Communications

Campus

Dubai

Course Type

Digital & Social Media major

Tuition Fee

AED 63,449/yr

Apply online at uowdubai.ac.ae. Scholarships and merit awards are available.

EnquireView University of Wollongong in Dubai
Next intakes
JanSep

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