Bachelor of Science in Business Administration - Marketing
About This Programme
The BSc in Business Administration - Marketing program at the University of Sharjah equips students with the knowledge and skills to thrive in dynamic marketing environments. The program covers essential marketing concepts such as consumer behaviors, digital marketing, brand management, and strategic marketing. With a focus on both theory and practical application, students learn how to design effective marketing strategies, develop strong customer relationships, and leverage digital tools to enhance brand presence. The 123-credit program includes courses in business foundations, marketing specialization, and electives, providing students with a well-rounded education. Graduates are prepared for careers in diverse fields such as advertising, market research, sales management, event marketing, and public relations, with the skills to adapt to the rapidly changing global marketplace.
Course Highlights
- 123 credit hours
- Taught in English
- College of Business Administration
- Minor required (15 credit hours)
- Study system: Courses
- Full-time study
What You'll Study
B.Sc. in Business Administration - Marketing (123 Credits) Requirements (programme page): • University Requirements: compulsory 18 credit hours, elective 2 courses (6 credit hours); 8 courses, 24 credit hours • College Requirements: compulsory 16 courses (48 credit hours), elective 2 courses (6); 18 courses, 54 • Program Requirements: compulsory 8 courses (24 credit hours), elective 2 courses (6); 10 courses, 30 • Minor Requirements: 5 elective courses (15 credit hours) • Total: 90 compulsory and 33 elective credit hours; 123 The table prints 56 as the number of compulsory university courses. Its program split (24 compulsory, 6 elective credit hours) differs from the course lists: 15 credit hours of department compulsory courses and 6 of concentration compulsory courses (21), and 9 of concentration electives. University Requirements: All students in all programs offered by the University have to take 24 credit hours, where 18 credits are compulsory and 6 credits are elective. Seven domains are covered: English Language, Arabic Language, Islamic Studies, UAE Studies, Innovation and Entrepreneurship, Information Technology, Humanities, Social and Arts, and Natural and Health Sciences. (The page says seven domains and names eight.) College Requirements: The College requirements (54 credit hours) are common courses taken by several undergraduate programs offered in the college programs. Program Requirements: Compulsory courses (24 credit hours); Elective courses (6 credit hours); Minor courses (15 credit hours). The Department of Management requires students to take 30 credit hours in the specialization and 15 credit hours from an approved minor. The specialization courses are divided into mandatory and elective courses. Minor: Each student in the B.Sc. in Business Administration (Marketing) program should take any minor program (15 credit Hours) offered by the department or the college. Students can choose from the following minors: • Management • Human Resource Management • Supply Chain Management • Accounting • Finance • Economics • Business Information Technology Study plan (study plan document): 123 credit hours over eight semesters.
University Requirements: compulsory courses (18 credit hours)
Six courses in the study plan (UR 1 to UR 6); UR 7 and UR 8 are the two university electives (6 credit hours).
- 0202112English for Academic Purpose3 credits
- 0201102Arabic Language3 credits
- 1501100Introduction to IT3 credits
- 0104100Islamic Culture3 credits
0302200Fundamentals of Innovation & Entrepreneurship3 credits
A non-conventional highly interactive course designed to provide UOS students with a unique experience into identifying the concepts of innovation, entrepreneurship, growth and leadership. At a practical level, this course equips students with the necessary design thinking and entrepreneurial skills and tools to enhance their personal development, business-oriented mindset and future professional career.
- UAE Society3 credits
College Requirements: compulsory courses (48 credit hours)
Sixteen courses.
- 1440100Mathematics for Business3 credits
1440264Business Statistics3 credits
Prerequisite: 1440100
- 0308151Principles of Microeconomics3 credits
0308252Principles of Macroeconomics3 credits
Prerequisite: 0308151
- 0301120Financial Accounting3 credits
- 0301211Managerial Accounting3 credits
- 0308230Financial Management3 credits
0302160Principles of Management3 credits
This course presents the current management practices as they apply in the modern business world. The course discusses the four cornerstones of the management function: planning, organizing, leading, and controlling. It addresses the function of management from classical, behavioral, contingency and system perspectives.
0302170Principles of Marketing3 credits
This course is designed to acquaint students with the scope and nature of the marketing function, the way business organizations build and maintain profitable relationships with customers and create value to optimize their positions in today’s dynamic competitive environment. The course will help students understand and develop a marketing plan by integrating the components of the marketing mix and by making valid, sustainable, and ethical decisions. Subjects covered include marketing definition and function, marketing plan process, the marketing environment, key customer-driven marketing strategy decisions (i.e., segmentation, targeting, positioning), and the tactical marketing tools or marketing mix (product, price, promotion, and place).
0302250Legal Environment of Business3 credits
Prerequisite: 0302160
This course will provide a general and practical introduction to the legal environment that affects business persons, traders, and other business transactions. It will consider how laws are applied in business contexts and how it impacts upon its activities, contracts, business organizations, companies law, labor law and commercial transactions. The course will address various legal subjects including contract law, commercial law, litigation law, Alternative Dispute Resolution (ADR), corporate law, tort law, civil law and liability law, intellectual property and Internet laws. The focus will be on common law, but the course will also consider the civil legal system in the UAE. The course mainly focuses on practical aspects of the business environment. Prerequisite: 0302160 - Principles of Management
0302262Organizational Behavior3 credits
Prerequisite: 0302160
This course seeks to familiarize students with the basic principles of individual and group behaviour and their applications within organizations. Topics covered include job design, perceptions, learning, communication, decision-making, motivation, group dynamics, conflict management, power and politics, leadership, organizational change and effectiveness. Prerequisite: 0302160 - Principles of Management
0302350Ethics and Islamic Values in Business3 credits
Prerequisite: 0302250
What ‘ought’ to be the right thing to do? What ‘should’ be done? Ethics is concerned with such ‘ought’ and ‘should’ questions, making it a normative field. In this course, we try to define Ethics in general and Business Ethics in particular. We attempt to approach these questions from both a Western and Islamic perspectives. The course is structured along three parts. In the first & second parts, we investigate the foundations of ethics from Western and Islamic perspectives. The third part looks at some important ethical issues pertaining to business activities. This part serves to apply the ethical concepts and theories to real-life business scenarios covered in the first two parts using real case studies (e.g. Enron, WorldCom, Nestle, Nike, and the like). Prerequisite: 0302250 - Legal Environment of Business
0302361Operations and Supply Chain Management (Note 1)3 credits
Prerequisite: 1440264
This course provides an understanding of fundamental concepts of operations and supply chain management. It covers the systematic approaches to managing all activities involved in producing goods and delivering services including their transformation process from point of origin to point of use. Students will learn responsibilities of operations and supply chain managers, operations strategy, productivity measurement, layout strategy, product design, supply chain activities, and supply chain analytics using multiple tools and techniques. Prerequisite: 1440264 - Business Statistics
0302461Research Methods (Note 2)3 credits
Prerequisite: 1440264
The course introduces students to the basics of Business Research. Students will gain an understanding of the importance of business research and how research is carried out in business settings. The course will cover both qualitative and quantitative research tools (Survey, experimentation, observation Focus group and depth interviews) and the processes of developing and assessing the validity of measurement tools. Additionally, the course will introduce common sampling procedures and will expose students to basic data analysis techniques using SPSS software. At the end of the course, students will complete in group, a research project based on business topic of interest. Prerequisite: 1440264 - Business Statistics
0302467Strategic Management3 credits
Prerequisite: Senior Standing
Strategic Management is a course designed to expose students to a strategic perspective on issues that concern the firm as a whole. The course draws on and integrates concepts from the functional areas (i.e. marketing, finance, accounting, management, management information systems, and operations) in the analysis and resolution of complex business situations. It allows moving from a functional perspective to a strategic one. Beyond internal integration, Strategic Management concerns the processes by which firms choose, maintain or redirect their strategic positions within ever-changing external environments. The course also explores the issues of defining corporate mission, objectives, and goals. It focuses on the analysis of the firm's external and internal environment to identify reasons for competitive advantage in a global context. In that perspective, the course takes into account the cultural, ethical, political, and regulatory issues in the global business environment context. Through the combination of lectures, readings, case studies, class engagement, and project paper this course introduces the students to the concepts, theories, and tools and techniques prerequisite to critical and effective strategic analysis, thinking and communication. Prerequisite: Senior Standing
- 1503130Introduction to BIS (Note 3)3 credits
Note 1: Equivalent to 0302311 Operations Management Note 2: Equivalent to 0302461 Business Research Methods and 0302473 Marketing Research Methods Note 3: Equivalent to 0303130 Introduction to MIS
College Requirements: electives (6 credit hours)
Two courses (College Requirement Elective 1 and 2 in the study plan).
0301327Taxation and Zakat3 credits
Prerequisite: 0301120
0301425Financial Statement Analysis3 credits
Prerequisite: 0301120
0308450Money and Banking3 credits
Prerequisite: 0308252
0308334Real Estate Finance3 credits
Prerequisite: 0308230
0302383Business and Government3 credits
Prerequisite: 0302160
This course examines the relationship between business, government, and society (BGS). Given the turbulent socio-economic environments and climate change, the roles of the three domains- the government, the private sector and civil society have become more important than ever before. It will explore the ways these three domains can work in tandem to grapple with the intricate issues such as fraudulent corporate behavior, climate crisis and social and economic inequity and inequality. Topics include the models of BGS relations, business power, corporate social responsibility, globalization and its implications for the regulatory regime, and regulations. Applied aspects of the regulatory regime will include competition, environment, tax reform, consumerism, and workforce with particular focus on the UAE. Prerequisite: 0302160 - Principles of Management
0303228E-Business3 credits
Prerequisite: 0303130
The Internet is changing the way companies do business. This course will provide an introduction to the basics of electronic business and includes project planning, as well as marketing, customer service and business plan development. The course focuses on how business is carried out, including marketing, web design, and electronic retailing, as well as the advantages and disadvantages of this form of commerce, the infrastructures in place to support this type of electronic business, and the global economy within which it takes place. The course prepares students, as future managers, to critically assess the impact of information systems on e-business. It also introduces those skills required in order to manage online environments and projects. Students will build their knowledge of the e-business & e-commerce world, beginning with developing an understanding of the technical and strategic aspects of the online environment. Participants then will build on this by developing hands-on familiarity with the most important online business tools and techniques and conclude by exploring the best practice processes employed in addressing real world e-business & e-commerce management challenges. Prerequisite: 1503130 - Introduction to BIS
0302254Business Communication3 credits
Prerequisite: 0202112
This course introduces students to the essentials of business communication to enable them to achieve better organizational effectiveness and conduct better business transactions. It emphasizes verbal, written, and non-verbal communication skills that are required in any business environment. This course also examines issues related to international and cross-cultural communication. Prerequisite: 0202112 - English for Academic Purposes
1503211Business Analytics3 credits
Prerequisite: 1503130
The course is an introduction to business analytics. This course will focus on teaching fundamental concepts and tools needed to understand the emerging role of business analytics in organizations. This course will also focus on teaching how to identify, evaluate, and capture business analytic opportunities that create value. Toward this end, students will learn basic analytic methods and analyze case studies on organizations that successfully deployed these techniques. Prerequisite: 1503130 - Introduction to BIS
The description of E-Business gives its prerequisite as 1503130 Introduction to BIS; this list gives 0303130.
Department compulsory courses (15 credit hours)
Students in all concentrations are required to take the following 15 credit hours of department mandatory courses and 15 credit hours from concentration.
0302354Internship in Business I1 credit
Prerequisite: Min 75 credit hours and approval from the Chair of the Department
The purpose of this course is to get the students acquainted with the practical domain of business. This is the first of the two internship courses and focuses on active participation of students in workshops and field trips which will be equivalent to 40 hours throughout the semester. Industry experts will be invited to conduct the workshops on the state-of-the-art business practices. In addition, several field trips to important business houses will be arranged. These practical events will help the students reflect on real-world business. Prerequisite: Min 75 credit hours and approval from the Chair of the Department
0302455Internship in Business II2 credits
Prerequisite: 0302454
This course is intended to provide students with practical training in their areas of concentration (management, marketing, and human resource management) according to an approved plan. Each student must complete a minimum of 80 hours of full-time supervised training in an organization designated by the College in cooperation with the University training office. The main duties and responsibilities include: (i) the performance of a variety of work activities, (ii) the professional experience and business ethics gained, and (iii) communication, critical thinking skills and problem-solving abilities. Prerequisite: 0302454 - Internship in Business l
0302280Public Sector Management3 credits
Prerequisite: 0302160
This course is structured around several basic themes: (a) the transition of public sector management from the old to the new mode; (b) political environment, public managerial responsibilities, and ethics, and (c) program and resource management focusing on the newer forms of organization and collaboration and innovative managerial processes. The UAE experiences will be discussed in selected areas. Prerequisite: 0302160 - Principles of Management
0302367Entrepreneurship3 credits
Prerequisite: 0302160
This course deals with the process of creating new ventures and the entrepreneurial philosophy, attitudes and characteristics required. Topics include success and failure factors of new ventures, identifying and evaluating opportunities, developing a business plan, gathering resources to convert opportunities into business venture and successfully managing new ventures. Prerequisite: 0302160 - Principles of Management
0302370Consumer Behavior3 credits
Prerequisite: 0302170
This course aims to provide students with an in-depth knowledge of the major theories and research findings in the field of consumer behavior and help them to relate this knowledge to marketing practices. Using principles from several disciplines (i.e., economics, psychology, social psychology, sociology, and anthropology), the course answer question such as: How and why consumers make specific decisions or behave in certain ways? What motivates them? How to capture their attention? or what makes them loyal to a particular brand or firm? Topic covered include attitude formation, motivation, perception, persuasive communication, decision-making process, learning, and memory. The course also discusses the influence of UAE/ Gulf region cultural values on consumer behavior. Prerequisite: 0302170 - Principles of Marketing
0302360Human Resource Management3 credits
Prerequisite: 0302160
This course is designed to acquaint the students with the theories, practices and methods related to the effective utilization and management of employees in the business organization. It covers the key talent management practices that can be used to facilitate effective position planning, talents recruitment & selection, training & development, performance appraisal, compensation, rewards, and retention. Prerequisite: 0302160 - Principles of Management
Public Sector Management: Equivalent to Introduction to Public Administration (0302280). The list and the description give Internship in Business II the prerequisite 0302454; Internship in Business I is 0302354.
Marketing concentration: compulsory courses (6 credit hours)
Two courses.
0302375Marketing Communications3 credits
Prerequisite: 0302170
This course focuses on the latest marketing communication practices, known as integrated marketing communications (IMC), featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment." Prerequisite: 0302170 - Principles of Marketing
0302371Strategic Marketing3 credits
Prerequisite: Min 75 credit hours and approval from the Chair of the Department
This course concentrates on the development of marketing strategies and programs. An operational framework is built for analyzing the marketing environment and for selecting among strategic alternatives. This course discusses the vital role being played by marketing management in the development and maintenance of corporate mission, objectives, and strategic choices and explain different strategic models that help in building a comprehensive marketing plan. Prerequisite: Minimum 75 credit hours/Department approval
The page’s only note for this table (“Min 75 credit hours and approval from the Chair of the Department”) is shown as the prerequisite of Strategic Marketing, whose description gives “Minimum 75 credit hours/Department approval”. The Marketing minor listed on the university’s other business programme pages asks for a minimum of 99 credit hours for this course.
Marketing concentration: electives (9 credit hours)
Three courses (Concentration Requirement Elective 1 to 3 in the study plan).
0302372Services Marketing3 credits
Prerequisite: 0302170
This course focuses on the special issues related to the marketing of services compared to the marketing of products. The students will learn the subtle differences involved in the marketing process of services compared to products. The course provides the students with the opportunities to discuss and analyze strategies of a cross-section of service organizations. Prerequisite: 0302170 - Principles of Marketing
0302374Management of Marketing Channels3 credits
Prerequisite: 0302170
This course is designed to examine the activities and technologies associated with the distribution of goods and services from both social and managerial perspectives. Topics include design and management of channels, distribution systems including franchising, shopping centers, and other types of institutions. Various aspects related to retail management are also considered Prerequisite: 0302170 - Principles of Marketing
0302470Global Marketing3 credits
Prerequisite: 0302170
This course is designed to introduce you to the marketing practices of companies seeking market opportunities outside their home country, and to raise your awareness about the importance of viewing marketing management strategies from a global perspective. You will learn to plan effectively for the marketing of consumer and business needs and wants on an international level. Special emphasis will be placed on cultural and environmental aspects of international trade, and integration of culture and marketing functions. The course starts by considering changes in the global marketplaces and emphasizes the importance of understanding cultural diversity in order for businesses to respond effectively to different market conditions. In addition to cultural factors, this course also examines other macro and micro-environmental factors which all help towards identifying and evaluating market entry strategies. This course focuses on various key topics in international marketing planning, including: standardization vs. adaptation: marketing communications, looking at global branding and advertising, exporting, managing and logistics: pricing; ethical, financial and organizational issues. Prerequisite: 0302170 - Principles of Marketing
0302471Event Marketing and Management3 credits
Prerequisite: 0302170
Event Marketing examines all aspects of the marketing mix as they relate to successfully marketing an event. Through this course, students will get a hands-on opportunity to utilize previously learnt concepts of marketing in creating and managing events. The course will explore various marketing tools - from the traditional to the emerging - to successfully execute and promote an event. It will also cover the role of marketing in the event life-cycle, demonstrating the best use of marketing tactics in managing an event successfully. Prerequisite: 0302170 - Principles of Marketing
0302472Customer Relationship Management3 credits
Prerequisite: 0302170
Customer Relationship Management (CRM) is a comprehensive set of processes and technologies for managing the relationships with potential and current customers and business partners across marketing, sales, and service areas regardless of the channel of distribution. This course will introduce the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it. It will also discuss how CRM practices and technologies are used to enhance the achievement of marketing, sales and service objectives throughout the customer life-cycle stages while supporting organizational goals. Prerequisite: 0302170 - Principles of Marketing
0302474Special Topics in Marketing3 credits
Prerequisite: 0302170
0302373Sales Management3 credits
Prerequisite: 0302170
This course aims to introduce students to sales managers’ challenges in today’s hyper-competitive market and provide them with the necessary knowledge to become effective sales managers. The course is not about sales but about managing a sales force and achieving company sales through the efforts of the sales force. An important goal is that the students should be able to develop a sales strategy, organize the sales force, manage the salespeople and evaluate sales performance. The students will learn how to recruit, motivate and assess the sales force. In addition, the students will develop skills in how to plan and execute profitable sales activities. Prerequisite: 0302170 - Principles of Marketing
0302376Social Media and Digital Marketing3 credits
Prerequisite: 0302170
The main aim of the course is to provide students with a comprehensive understanding of how digital technologies and the rise of social media are changing marketing strategies and tactics across different industries. This includes learning about marketing concepts that are relevant in the digital environment, analyzing best practice examples, and developing skills for creating, delivering and communicating value by using digital marketing tools and social media platforms. Additional aims of the course include providing students with insights into current digital marketing and social media trends, and teaching them how to combine digital and offline marketing tactics. Prerequisite: 0302170 - Principles of Marketing
0302476Green Marketing3 credits
Prerequisite: 0302170
Sustainability is an important topic that has implications for every business as well as in our daily lives. At the heart of sustainable marketing is the triple bottom line, how environmental, economic, and social practices can be integrated into businesses for the benefit of current and future generations. Consumer awareness of sustainability issues has evolved from an emerging social movement to mainstream values, requiring businesses to not only integrate sustainability into every corner of their business but be able to verify and certify their sustainable accomplishments. This course will provide students with real world tools that companies can use to develop and achieve their sustainability goals. We will talk about how to create sustainable practices that will respond to consumer’s demand for sustainable products and services. Students will leave the course with an understanding of sustainability issues in today’s marketplace and will have the ability to develop a sustainable marketing plan that considers sustainability with every aspect of a company’s marketing plan. Prerequisite: 0302170 - Principles of Marketing
0302385Marketing Analytics3 credits
Prerequisite: Complete 75 credit hours
The new age of marketing requires an understanding of data. This course will give you the right tools to stay relevant. The goal of this course is to provide you the skills needed to make intelligent use of marketing data to make business recommendations and decisions. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. The course employs a combination of lectures, articles, and hands-on exercises. By the end of the course, you will be able to walk into any company and help make data-driven marketing decisions. Prerequisite: Complete 75 credit hours
0302386Product and Brand Management3 credits
Prerequisite: 0302170
This course explores the practical aspects of managing products and building strong brands in the business world. It examines how to handle competition for both individual products and brands. For product management, two essential perspectives will be covered: how to compete effectively with existing products and how to create new products through innovation. In brand management, students will learn about the principles of branding, what makes up a brand, and how to measure its value. The course will also focus on the practical side of planning, implementing, and assessing branding strategies. This course provides students with valuable skills for navigating the marketing landscape and succeeding in the field of product and brand management. Prerequisite: 0302170 - Principles of Marketing
0302387Retail Management3 credits
Prerequisite: 0302170
This course provides students with a comprehensive view of retail management and how to apply the main business and marketing concepts in a practical retail managerial context. The business and marketing environments are changing these days. Thus, marketing plans and business operations are changing accordingly. The successful business will know how to identify, adapt, and plan to respond to these changes with respect to its core competencies. This course will consider mainly the retail management concepts, theories, operations, retail business mix and strategy. Prerequisite: 0302170 - Principles of Marketing
Green Marketing: Equivalent to Sustainable Marketing (0302476). The page’s description for Special Topics in Marketing, printed under code 0302476, is the Green Marketing description, so it is not repeated here.
Minor in Management (15 credit hours)
The Department of Management offers a minor in Management to students studying a major other than Management. To satisfy the minor requirements, students must complete five courses (15 credit hours) from the following list:
0302360Human Resource Management3 credits
Prerequisite: 0302160
0302362International Business3 credits
Prerequisite: 0302262
0302363Creative Thinking and Problem Solving3 credits
Prerequisite: 0302160
0302366Organizational Analysis and Design3 credits
Prerequisite: 0302262
0302367Entrepreneurship3 credits
Prerequisite: 0302160
0302369Total Quality Management3 credits
Prerequisite: 1440264, 0302160
0302462Managing Change and Innovation3 credits
Prerequisite: 0302262
0302463Family and Small Business Management3 credits
Prerequisite: 0302160
0302464Leadership and Management3 credits
Prerequisite: 0302160
0302465Special Topics in Management3 credits
Prerequisite: 0302160
0302465Sustainability, Business and Responsibility3 credits
Prerequisite: 0302160
0302382Electronic Government3 credits
Prerequisite: 0303130
0302485Innovations in Public Sector Management3 credits
Prerequisite: 0302280
0302377Digital Innovation Management3 credits
Prerequisite: 0302160
0302381Social Entrepreneurship3 credits
Prerequisite: 0302160
Human Resource Management and Entrepreneurship are only available to students who are not taking any concentration in the Department (Management, Marketing, Human Resource Management, and Supply Chain Management). The page lists two courses under code 0302465 (Special Topics in Management; Sustainability, Business and Responsibility) and marks Digital Innovation Management and Social Entrepreneurship with a “2” that it does not explain.
Minor in Human Resource Management (15 credit hours)
The Department of Management offers a minor in Human Resource Management to students studying a major other than Human Resource Management. To satisfy the minor requirements, students must complete five courses (15 credit hours) from the following list:
0302460International Human Resource Management3 credits
Prerequisite: 0302360
0302365Recruitment and Selection3 credits
Prerequisite: 0302360
0302391Current Topics in HRM3 credits
Prerequisite: 0302360
0302392Employment Law in the UAE3 credits
Prerequisite: 0302250
0302493Pay and Salary Administration3 credits
Prerequisite: 0302360
0302468Major Project3 credits
Prerequisite: 0302461
0302488HR Analytics3 credits
Prerequisite: Complete 75 credit hours, including Human Resource Management (0302360)
Minor in Supply Chain Management (15 credit hours)
The Department of Management offers a minor in Supply Chain Management to students studying a major other than Supply Chain Management. To satisfy the minor requirements, students must complete five courses (15 credit hours) from the following list:
0302340Supply Chain Planning and Operation3 credits
Prerequisite: 0302361
0302341Quality and Process Management3 credits
Prerequisite: 1440264 and 0302160
0302443Supply Chain Analytics3 credits
Prerequisite: 1440264
0302344Logistics and Supply Chain Modeling3 credits
Prerequisite: 0302340
0302345Distribution and Warehouse Management3 credits
Prerequisite: 0302340
0302346Procurement and Supply Management3 credits
Prerequisite: 0302340
1503441Enterprise Systems3 credits
Prerequisite: 0303130 or 1503130
0302441Transportation Planning and Management3 credits
Prerequisite: 0302340
1503347Customer Relationship Management Systems3 credits
Prerequisite: 0302170 or 1503240
Minor in Accounting (15 credit hours)
The Department of Accounting offers a minor in Accounting to all Business Administration students. To satisfy the minor requirement, students must successfully complete five courses (15 credit hours) from the following list:
0301310Cost and Management Accounting3 credits
Prerequisite: 0301211
0301321Intermediate Accounting I3 credits
Prerequisite: 0301120
0301322Intermediate Accounting II3 credits
Prerequisite: 0301321
0301324Government and Non-Profit Accounting (Arabic)3 credits
Prerequisite: 0301120
0301325International Accounting3 credits
Prerequisite: 0301321
0301327Taxation and Zakat3 credits
Prerequisite: 0301120
0301329Accounting Internship3 credits
Prerequisite: Minimum 75 Credit Hours/ Department Approval
0301343Accounting Information Systems3 credits
Prerequisite: 0301120
0301414Advanced Management Accounting3 credits
Prerequisite: 0301211
0301420Advanced Financial Accounting3 credits
Prerequisite: 0301321
0301421Auditing Principles3 credits
Prerequisite: 0301321
0301425Financial Statement Analysis3 credits
Prerequisite: 0301120
0301426Special Topics in Accounting3 credits
Prerequisite: 0301321
0301428Internal Audit3 credits
Prerequisite: 0301321
0301429Accounting Seminar3 credits
Prerequisite: 0301321
Minor in Finance (15 credit hours)
The Department of Finance and Economics offers a minor in Finance to all Business Administration students. To satisfy the minor requirement, students must successfully complete five courses (15 credit hours) from the following list:
- 0308230Financial Management3 credits
0308331Corporate Finance3 credits
Prerequisite: 0308230
0308332Investment Analysis3 credits
Prerequisite: 0308230
0308334Real Estate Finance3 credits
Prerequisite: 0308230
0308361Banking Operations Management3 credits
Prerequisite: 0308230
0308362Introduction to Islamic Banking and Finance3 credits
Prerequisite: 0308230
0308365Risk Management3 credits
Prerequisite: 0308230
0308430International Financial Management3 credits
Prerequisite: 0308230
0308431Financial Markets and Institutions3 credits
Prerequisite: 0308230
0308461Credit Analysis and Lending Management3 credits
Prerequisite: 0308230
Financial Management: Pre-requisite for all Finance courses.
Minor in Economics (15 credit hours)
The Department of Finance and Economics offers a minor in Economics to all Business Administration students. To satisfy the minor requirement, students must successfully complete five courses (15 credit hours) from the following list:
0308351Intermediate Microeconomics3 credits
Prerequisite: 0308151
0308352Intermediate Macroeconomics3 credits
Prerequisite: 0308252
0308253Managerial Economics3 credits
Prerequisite: 0308151
0308355Introduction to Econometrics3 credits
Prerequisite: 0308252 and 1440264
0308452Public Economics3 credits
Prerequisite: 0308252
0308450Money and Banking3 credits
Prerequisite: 0308252
0308453International Economics3 credits
Prerequisite: 0308252
0308455Economic Development3 credits
Prerequisite: 0308252
Intermediate Microeconomics and Intermediate Macroeconomics: either one of these courses is mandatory.
Minor in Business Information Technology (15 credit hours)
The Department of Information Systems at the College of Computing and Informatics offers a minor in Business Information Technology to all College of Business Administration students. To satisfy the minor requirement, students must successfully complete five courses (15 credit hours) from the following list:
1503230Database Management3 credits
Prerequisite: 1503130
1503231Business Programming3 credits
Prerequisite: 1503130
1503330Systems Analysis and Design3 credits
Prerequisite: 1503230
1503332Business Data Telecom Networks3 credits
Prerequisite: 1503230
1503333Information Security3 credits
Prerequisite: 1503332
1503431Project Management3 credits
Prerequisite: 1503230
1503310Advanced Business Programming3 credits
Prerequisite: 1503231
1503347Customer Relationship Management Systems3 credits
Prerequisite: 1503230
1503430Big Data and Business Intelligence3 credits
Prerequisite: 1503230 1503231
1503441Enterprise Systems3 credits
Prerequisite: 1503330
1503446Decision Support Systems3 credits
Prerequisite: 1503230
The Supply Chain Management minor list gives other prerequisites for 1503441 Enterprise Systems (0303130 or 1503130) and 1503347 Customer Relationship Management Systems (0302170 or 1503240).
Study plan: Year 1, Fall semester
15 credit hours
- 0202112UR 1 - English for Academic Purpose3 credits
- 0201102UR 2 - Arabic Language3 credits
- 0302160Principles of Management3 credits
- 0302170Principles of Marketing3 credits
- 1501100UR 3 - Introduction to IT3 credits
The study plan prints course codes without their leading zero and gives four differently from the page: 301151 (Principles of Microeconomics, 0308151 on the page), 1153130 (Introduction to BIS, 1503130), 301230 (Financial Management, 0308230) and 301252 (Principles of Macroeconomics, 0308252). The page’s codes are shown.
Study plan: Year 1, Spring semester
15 credit hours
- 0104100UR 4 - Islamic Culture3 credits
- 1440100Mathematics for Business3 credits
- 0301120Financial Accounting3 credits
- 0308151Principles of Microeconomics3 credits
- 1503130Introduction to BIS3 credits
Study plan: Year 2, Fall semester
15 credit hours
- 0308230Financial Management3 credits
- 1440264Business Statistics3 credits
- 0301211Managerial Accounting3 credits
- 0302280Public Sector Management3 credits
- College Requirement Elective 13 credits
Study plan: Year 2, Spring semester
15 credit hours
- 0308252Principles of Macroeconomics3 credits
- 0302250Legal Environment of Business3 credits
- 0302262Organizational Behaviour3 credits
- 0302200UR 5 - Fundamentals of Innovation & Entrepreneurship3 credits
- College Requirement Elective 23 credits
Study plan: Year 3, Fall semester
15 credit hours
- 0302370Consumer Behaviour3 credits
- 0302367Entrepreneurship3 credits
- 0302375Marketing Communications3 credits
- Minor Requirement 13 credits
- Minor Requirement 23 credits
Study plan: Year 3, Spring semester
15 credit hours
- 0302361Operations and Supply Chain Management3 credits
- 0302360Human Resource Management3 credits
- 0302350Ethics and Islamic Values in Business3 credits
- 0302371Strategic Marketing3 credits
- UR 73 credits
Study plan: Year 4, Fall semester
16 credit hours
- 0302354Internship in Business I1 credit
- 0302461Research Methods3 credits
- UR 6 - UAE Society3 credits
- Concentration Requirement Elective 13 credits
- Minor Requirement 33 credits
- Minor Requirement 43 credits
Study plan: Year 4, Spring semester
17 credit hours (programme total: 123)
- 0302455Internship in Business II2 credits
- 0302467Strategic Management3 credits
- Concentration Requirement Elective 23 credits
- Concentration Requirement Elective 33 credits
- Minor Requirement 53 credits
- UR 83 credits
What You'll Learn
The BSc in Business Administration - Marketing will enable you to understand the needs of customers and communicate how a business meets those needs. If you can build a relationship with customers, you can build brand loyalty. Also, you will learn how to promote, sell and distribute the services or products an organization offers. You'll also gain a business and economic understanding of the field. You’ll know how to analyze consumers and competitors, and how to develop a marketing strategy. Topics include social media, branding, sales, consumer behavior and search engine optimization (SEO).
Entry Requirements
Careers
What career options do our Marketing graduates pursue? Recent graduates have pursued various roles, such as advertising managers, brand managers, media buyers, chief marketing officers, promotions managers, and meeting, convention, and event planners.
Accreditation & Professional Recognition
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Programme Details
Award
BSc
Start Date
Fall and Spring
Duration
4 Years
Qualification
BSc
Subject Area
Business & Finance
Study Pattern
Full time
Tuition Fee
AED 63,740/yr
Apply online through the University of Sharjah admissions portal. The undergraduate application fee is AED 360 and is non-refundable; applicants to the Colleges of Medicine and Dental Medicine pay AED 1,500 to be considered in the competitive process.