Strategic Marketing MSc
About This Programme
Strategic marketing leadership: marketing analytics, customer experience, consumer psychology, brand and communications.
Course Highlights
- Strategic marketing with analytics, customer experience and consumer psychology.
- A marketing practicum and practitioner perspectives connect you to industry.
- A 60-credit capstone research project.
- A UK Middlesex University degree delivered at the Dubai campus.
What You'll Study
Taught on campus, full-time. 180 credits including a capstone project.
Compulsory Modules
- Global Marketing Management and Digital Strategy (15 Credits)
- Marketing Analytics and Visualisation (15 Credits)
- Customer Experience Strategy and UX Design (15 Credits)
- Consumer Psychology and Decision Making (15 Credits)
- Practitioner Perspectives (15 Credits)
- Capstone Research Project (60 Credits)
Optional Modules
- Intelligent Marketing: AI & Emerging Technologies (15 Credits)
- Cross-Cultural Communication and Global Brands (15 Credits)
- Public Relations and Corporate Communications (15 Credits)
- Immersive Branding in the Digital Age (15 Credits)
- Marketing Communications (15 Credits)
- Marketing Practicum (15 Credits)
- Entrepreneurship in the Digital Sector (15 Credits)
- Marketing Sustainability and ESG (15 Credits)
- WHY STUDY MSC STRATEGIC MARKETING?
- WHAT YOU WILL STUDY ON YOUR MSC STRATEGIC MARKETING PROGRAMME.
- Why Study MSc Strategic Marketing?
- Programme Contents
- COURSE OVERVIEW
- INTAKE
- DURATION
- ATTENDANCE
- COURSE LEADER
Entry Requirements
Careers
The MSc Strategic Marketing programme equips students with strategic, digital, and analytical skills for today’s dynamic marketing landscape. Through real-world case studies, hands-on projects, and team-based assessments, students develop critical thinking, adaptability, and leadership. The Capstone Research Project hones their ability to conduct independent research, analyse data, and create innovative marketing solutions. Students gain expertise in consumer psychology, data-driven decision-making, digital transformation, and global brand management, preparing them for careers in corporate marketing, brand management, consultancy, digital strategy, and entrepreneurship.
Accreditation & Professional Recognition
Licensed and accredited by the UAE Ministry of Higher Education and Scientific Research (MoHESR) through the Commission for Academic Accreditation (CAA), and by Dubai's KHDA. The degree is awarded by Middlesex University in the UK (QAA-reviewed).
Programme Details
Award
Master of Science (MSc)
Start Date
JANUARY (PT), APRIL (PT), SEPTEMBER
Typical Offer
An honours degree (2:2 or above) or equivalent
Duration
1 year
Qualification
MSc
Subject Area
Business & Finance
Study Pattern
Full time
Delivery Format
In person
Tuition Fee
AED 85,593/yr
Total tuition is AED 85,593 (inclusive of VAT). All students receive a minimum 10% academic scholarship, with further scholarships and grants available.