Business Management with a data analytics pathway, combining core management with data-driven decision making.
Graduates with a degree in Business Management (Data Analytics) have a broad array of career and employability opportunities due to the increasing reliance on data-driven decision-making across various industries. Career paths and opportunities include: Data Analyst: This is a foundational role for graduates in this field. Data analysts interpret complex data sets to help companies make strategic decisions. They work with statistical software to analyse data and report findings to management. Business Intelligence Analyst: These professionals focus on analysing data to provide actionable insights that impact the company’s strategy and operations. They often use BI tools to visualise data and track performance metrics. Market Research Analyst: These analysts focus on understanding market conditions to determine potential sales of a product or service. They analyse demographic data, consumer preferences, and buying habits to help companies market their products effectively. Customer Insights Analyst: This role focuses on analysing customer data to understand behaviour, preferences, and needs to enhance customer experiences and drive strategic marketing decisions. Operations Analyst: In this role, analysts focus on improving operational efficiency by analysing internal processes, workflows, and data. They recommend changes to procedures, staffing, and technologies to optimise organisational performance. Risk Management Analyst: These analysts use data analytics to identify, analyse, and mitigate risks in business operations and strategy. Supply Chain Analyst: Analysing data across the supply chain to improve logistics, reduce costs, and enhance efficiency. This role is crucial in manufacturing, retail, and many other industries. Human Resources Analyst: Utilising data analytics in HR to help with recruitment, performance management, and employee retention strategies. Consultant in Data Analytics: With experience, business management (Data Analytics) graduates can work as consultants, providing expert advice to organisations on data strategies, implementing new data systems, and optimising data usage to achieve business goals. Data Scientist: For those who go on to develop advanced technical and analytical skills, the data scientist role involves more complex data modelling and predictive analytics. This position typically requires strong programming 74
Start Date
January, September
Duration
3 years
Qualification
BA (Hons)
Subject Area
Business & Finance
Study Pattern
Full time
Delivery Format
In person