Marketing Communications and Brand Management MSc
About This Programme
Marketing communications and brand management: brand strategy, immersive branding, PR and consumer psychology.
Course Highlights
- Focused on marketing communications and brand management.
- Immersive branding, consumer psychology and integrated communications.
- A marketing practicum and a 60-credit capstone project.
- A UK Middlesex University degree delivered at the Dubai campus.
What You'll Study
Taught on campus, full-time. 180 credits including a capstone project.
Compulsory Modules
- Global Marketing Management and Digital Strategy (15 Credits)
- Marketing Analytics and Visualisation (15 Credits)
- Consumer Psychology and Decision Making (15 Credits)
- Immersive Branding in the Digital Age (15 Credits)
- Marketing Communications (15 Credits)
- Practitioner Perspectives (15 Credits)
- Capstone Research Project (60 Credits)
Optional Modules
- Intelligent Marketing: AI & Emerging Technologies (15 Credits)
- Public Relations and Corporate Communications (15 Credits)
- Cross-Cultural Communication and Global Brands (15 Credits)
- Marketing Practicum (15 Credits)
- Entrepreneurship in the Digital Sector (15 Credits)
- Marketing Sustainability and ESG (15 Credits)
- MSC MARKETING COMMUNICATIONS & BRAND MANAGEMENT PROGRAMME.
- WHAT YOU WILL STUDY ON YOUR MSC MARKETING COMMUNICATIONS & BRAND MANAGEMENT PROGRAMME.
- Why Study MSc Marketing Communications and Brand Management?
- Programme content
- COURSE OVERVIEW
- INTAKE
- DURATION
- ATTENDANCE
- COURSE LEADER
Entry Requirements
Careers
Skills and knowledge in communications can enhance many marketing roles in management, strategy, PR, advertising and communications. The course has a strong emphasis on developing an understanding of how theory can be applied in practice, preparing recent graduates with an awareness of the challenges of the sector and current practitioners with the specific knowledge for application in their careers. Careers specific to branding and marketing communication can include: Marketing Executive Account Executive PR executive Brand Executive Marketing Communications Executive The Career and Employability Services support students in planning for their career.
Accreditation & Professional Recognition
Licensed and accredited by the UAE Ministry of Higher Education and Scientific Research (MoHESR) through the Commission for Academic Accreditation (CAA), and by Dubai's KHDA. The degree is awarded by Middlesex University in the UK (QAA-reviewed).
Programme Details
Award
Master of Science (MSc)
Start Date
JANUARY (PT), APRIL (PT), SEPTEMBER
Typical Offer
An honours degree (2:2 or above) or equivalent
Duration
1 year
Qualification
MSc
Subject Area
Business & Finance
Study Pattern
Full time
Delivery Format
In person
Tuition Fee
AED 88,161/yr
Total tuition is AED 88,161 (inclusive of VAT). All students receive a minimum 10% academic scholarship, with further scholarships and grants available.