Marketing BA (Hons)

BA (Hons)UndergraduateBusiness & Finance

About This Programme

Modern marketing programme covering brand strategy, digital marketing, consumer insight, and integrated campaigns.

Course Highlights

Covers brand strategy, consumer behaviour, digital and social media marketing, and integrated campaigns.
Accredited by the Chartered Institute of Marketing (CIM), with module exemptions towards professional qualifications.
A live marketing consultancy project and optional work internship build a real portfolio.
A UK Middlesex University honours degree completed in three years at the Dubai campus.

What You'll Study

Taught on campus, full-time over three years. Modules are 30 credits each, 120 credits per year.

Year 1

A shared business core: management, marketing, finance and data.

Management in the Global Environment30 credits
Marketing Theory and Practice30 credits
Data and Digital Technologies30 credits
Financial Performance Management30 credits

Year 2

Research, consumer insight and digital strategy.

Marketing Research and Insights30 credits
Consumer Behaviour and Socially Responsible Consumption30 credits
Marketing and Digital Strategy30 credits
Customer Experience Management30 credits

Year 3

Branding, communications and a live consultancy project, with options.

Branding and Marketing Communications30 credits
Marketing Consultancy Project30 credits

Plus optional modules, for example:

Digital Campaign Planning: Social Media Tactics and Analytics30 credits
Global Brands and Cross-Cultural Marketing30 credits
Project Management30 credits
Creativity and Innovation in Marketing30 credits
Business Start-Up30 credits
Work Internship30 credits

Entry Requirements

A Level: BBC at A Level (typically two to three subjects).

English: IELTS 6.0 overall with a minimum of 5.5 in each component, or an accepted equivalent.

CBSE / ISC / State Board: minimum 65% overall. Applicants holding only GCSEs can progress via the one-year International Foundation Programme.

Careers

Graduates move into roles such as marketing manager, brand manager, digital and e-commerce marketing specialist, market research analyst, advertising and PR executive, and social media manager across agencies and in-house teams.

Accreditation & Professional Recognition

Licensed and accredited by the UAE Ministry of Higher Education and Scientific Research (MoHESR) through the Commission for Academic Accreditation (CAA), and by Dubai's KHDA. The degree is awarded by Middlesex University in the UK (QAA-reviewed).

Professional exemptions

Chartered Institute of Marketing (CIM) - accredited, with module exemptions

Programme Details

Award

Bachelor of Arts with Honours (BA Hons)

Start Date

September 2026 (January intake also available)

Typical Offer

BBC at A Level, or 65% overall in CBSE/ISC

Duration

3 years

Qualification

BA (Hons)

Subject Area

Business & Finance

Study Pattern

Full time

Delivery Format

In person

Tuition Fee

AED 64,557/yr

Annual tuition is AED 64,557 (inclusive of VAT), around AED 193,671 for the full three-year degree. All students receive a minimum 10% academic scholarship, with further scholarships and grants available.

Enquire View Middlesex University Dubai