Marketing BA (Hons)
About This Programme
Modern marketing programme covering brand strategy, digital marketing, consumer insight, and integrated campaigns.
Course Highlights
- Covers brand strategy, consumer behaviour, digital and social media marketing, and integrated campaigns.
- Accredited by the Chartered Institute of Marketing (CIM), with module exemptions towards professional qualifications.
- A live marketing consultancy project and optional work internship build a real portfolio.
- A UK Middlesex University honours degree completed in three years at the Dubai campus.
What You'll Study
Taught on campus, full-time over three years. Modules are 30 credits each, 120 credits per year.
Year 1
- Management in the Global Environment (30 Credits) – Compulsory
- Marketing Theory and Practice (30 Credits) – Compulsory
- Data and Digital Technologies (30 Credits) – Compulsory
- Financial Performance Management (30 Credits) – Compulsory
Year 2
- Marketing Research and Insights (30 Credits) – Compulsory
- Consumer Behaviour and Socially Responsible Consumption (30 Credits) – Compulsory
- Marketing and Digital Strategy (30 Credits) – Compulsory
- Customer Experience Management (30 Credits) – Compulsory
Year 3
- Branding and Marketing Communications (30 Credits) – Compulsory
- Marketing Consultancy Project (30 Credits) – Compulsory
- Digital Campaign Planning: Social Media Tactics and Analytics (30 Credits) – Optional
- Global Brands and Cross-Cultural Marketing (30 Credits) – Optional
- Project Management (30 Credits) – Optional
- Creativity and Innovation in Marketing (30 Credits) – Optional
- Business Start-Up (30 Credits) – Optional
- Work Internship (30 Credits) – Optional
- WHAT YOU WILL STUDY ON YOUR BA HONOURS MARKETING PROGRAMME.
- Establish your capabilities in BA Marketing
- What you will study on your BA Honours Marketing
- COURSE OVERVIEW
- INTAKE
- DURATION
- ATTENDANCE
- COURSE LEADER
Entry Requirements
CBSE / ISC / State Board: minimum 65% overall. Applicants holding only GCSEs can progress via the one-year International Foundation Programme.
Careers
Graduates with a degree in Marketing have numerous career paths available to them across a wide range of sectors. Career and employability opportunities include: Marketing Manager: Oversees a company's marketing campaigns, both on a strategic and operational level, to enhance brand recognition and sales. Brand Manager: Develops and maintains the brand identity of a product or organisation, strategizing to improve brand perception and loyalty. Digital / E-commerce Marketing Specialist: Manages and integrates digital marketing strategies and e-commerce operations, focusing on enhancing online presence and sales performance through SEO, PPC, social media strategies, and optimised online shopping experiences. Market Research Analyst: Gathers and analyses consumer data to inform the company's marketing strategies and product development. Content Marketing Specialist: Creates engaging content tailored to target audiences to build brand awareness and drive business objectives. Social Media Manager: Manages the organisation's social media profiles, developing strategies to engage audiences and promote products or services. Public Relations Specialist: Manages the public image of an organisation and builds relationships with media to generate positive coverage and manage communications. Advertising Executive: Plans and directs advertising campaigns, working with creative teams to produce ads for various media platforms. Event Planner: Organises promotional, corporate, or social events that enhance client engagement and brand visibility. Product Development Manager: Manages the lifecycle of a product from planning to execution, ensuring it meets market needs and company goals. Mobile Marketing Specialist: Develops marketing strategies targeted specifically at mobile device users, leveraging technologies and platforms like apps and mobile ads. Influencer Marketing Manager: Develops and implement campaigns that involve influencers across various platforms, aiming to enhance brand visibility and credibility. Customer Experience Manager: Focuses on improving the overall customer experience by analysing customer feedback and interactions to enhance satisfaction and loyalty.
Accreditation & Professional Recognition
Licensed and accredited by the UAE Ministry of Higher Education and Scientific Research (MoHESR) through the Commission for Academic Accreditation (CAA), and by Dubai's KHDA. The degree is awarded by Middlesex University in the UK (QAA-reviewed).
Professional exemptions
Programme Details
Award
Bachelor of Arts with Honours (BA Hons)
Start Date
January, September
Typical Offer
BBC at A Level, or 65% overall in CBSE/ISC
Duration
3 years
Qualification
BA (Hons)
Subject Area
Business & Finance
Study Pattern
Full time
Delivery Format
In person
Tuition Fee
AED 64,557/yr
Annual tuition is AED 64,557 (inclusive of VAT), around AED 193,671 for the full three-year degree. All students receive a minimum 10% academic scholarship, with further scholarships and grants available.