Digital Marketing and Analytics MSc
About This Programme
Digital and performance marketing with analytics, AI-driven marketing and a hands-on digital marketing lab.
Course Highlights
- Digital and performance marketing built on analytics and AI.
- A hands-on digital marketing lab covering tactics, tools and live campaigns.
- A marketing practicum and a 60-credit capstone project.
- A UK Middlesex University degree delivered at the Dubai campus.
What You'll Study
Taught on campus, full-time. 180 credits including a capstone project.
Compulsory Modules
- Global Marketing Management and Digital Strategy (15 Credits)
- Marketing Analytics and Visualisation (15 Credits)
- Customer Experience Strategy & UX Design (15 Credits)
- Intelligent Marketing: AI & Emerging Technologies (15 Credits)
- Digital Marketing Lab: Tactics, Tools, and Campaigns (15 Credits)
- Digital Marketing Analytics (15 Credits)
- Practitioner Perspectives (15 Credits)
- Capstone Research Project (60 Credits)
Optional Modules
- Immersive Branding in the Digital Age (15 Credits)
- Consumer Psychology and Decision Making (15 Credits)
- Marketing Practicum (15 Credits)
- Entrepreneurship in the Digital Sector (15 Credits)
- Marketing Sustainability and ESG (15 Credits)
- WHY STUDY MSC DIGITAL MARKETING & ANALYTICS
- WHAT YOU WILL STUDY ON YOUR MSc Digital Marketing & Analytics.
- Why Study MSc Digital Marketing & Analytics?
- Programme Content
- COURSE OVERVIEW
- INTAKE
- DURATION
- ATTENDANCE
- COURSE LEADER
Entry Requirements
Careers
The MSc Digital Marketing and Analytics programme equips graduates with technical, strategic, and analytical skills to thrive in today’s data-driven marketing landscape. Through digital labs, real-world campaigns, and analytics projects, students develop problem-solving and critical thinking abilities. They gain proficiency in marketing analytics, digital transformation, and emerging technologies, preparing them to design data-driven marketing strategies. With a focus on industry collaboration and applied projects, graduates are ready for careers in digital strategy, performance marketing, data analytics, and more. Graduates can consider roles such as: Digital Marketing Specialist Digital Analyst Entrepreneurship Content Marketer Social Media Executive Paid Media Executive
Accreditation & Professional Recognition
Licensed and accredited by the UAE Ministry of Higher Education and Scientific Research (MoHESR) through the Commission for Academic Accreditation (CAA), and by Dubai's KHDA. The degree is awarded by Middlesex University in the UK (QAA-reviewed).
Programme Details
Award
Master of Science (MSc)
Start Date
JANUARY (PT), APRIL (PT), SEPTEMBER
Typical Offer
An honours degree (2:2 or above) or equivalent
Duration
1 year
Qualification
MSc
Subject Area
Business & Finance
Study Pattern
Full time
Delivery Format
In person
Tuition Fee
AED 88,161/yr
Total tuition is AED 88,161 (inclusive of VAT). All students receive a minimum 10% academic scholarship, with further scholarships and grants available.