Digital Marketing and Analytics MSc

MScPostgraduateBusiness & Finance

About This Programme

Digital and performance marketing with analytics, AI-driven marketing and a hands-on digital marketing lab.

Course Highlights

Digital and performance marketing built on analytics and AI.
A hands-on digital marketing lab covering tactics, tools and live campaigns.
A marketing practicum and a 60-credit capstone project.
A UK Middlesex University degree delivered at the Dubai campus.

What You'll Study

Taught on campus, full-time. 180 credits including a capstone project.

Compulsory Modules

Global Marketing Management and Digital Strategy15 credits
Marketing Analytics and Visualisation15 credits
Customer Experience Strategy and UX Design15 credits
Intelligent Marketing: AI and Emerging Technologies15 credits
Digital Marketing Lab: Tactics, Tools, and Campaigns15 credits
Digital Marketing Analytics15 credits
Practitioner Perspectives15 credits
Marketing Practicum15 credits
Capstone Research Project60 credits

Optional Modules

Choose from, for example:

Optional modules

Immersive Branding in the Digital Age15 credits
Consumer Psychology and Decision Making15 credits
Entrepreneurship in the Digital Sector15 credits
Marketing Sustainability and ESG15 credits

Entry Requirements

Academic: An honours degree (normally 2:2 or above) or an equivalent qualification.

English: IELTS 6.5 overall, or an accepted equivalent.

Careers

Graduates work in digital and performance marketing, marketing analytics, social and content strategy, and e-commerce.

Accreditation & Professional Recognition

Licensed and accredited by the UAE Ministry of Higher Education and Scientific Research (MoHESR) through the Commission for Academic Accreditation (CAA), and by Dubai's KHDA. The degree is awarded by Middlesex University in the UK (QAA-reviewed).

Programme Details

Award

Master of Science (MSc)

Start Date

September 2026

Typical Offer

An honours degree (2:2 or above) or equivalent

Duration

1 year

Qualification

MSc

Subject Area

Business & Finance

Study Pattern

Full time

Delivery Format

In person

Tuition Fee

AED 88,161/yr

Total tuition is AED 88,161 (inclusive of VAT). All students receive a minimum 10% academic scholarship, with further scholarships and grants available.

Enquire View Middlesex University Dubai