Business Management (Marketing) BA (Hons)

About This Programme

Business Management with a marketing pathway, covering brand strategy, consumer behaviour and digital marketing.

What You'll Study

Entry Requirements

Careers

Graduates with a degree in Business Management (Marketing) have a wide array of career and employability opportunities across various sectors. These roles leverage creative, strategic, and analytical capabilities to drive effective marketing strategies. Career and employability opportunities include: Marketing Manager: Works with a marketing team to develop and implement comprehensive marketing strategies to create interest in products or services. Brand Manager: Focuses on creating a lasting image for products and services, managing and improving the organisation’s product portfolio based on market research. Digital Marketing Specialist: Uses digital channels to generate leads, build brand awareness, and promote products or services through expertise in search engine optimisation, pay-per-click, social media, and content marketing. Market Research Analyst: Gathers and analyses data on consumers and competitors, using surveys, focus groups, and other tools to collect information to inform marketing strategies. Social Media Manager: Manages an organisation's presence on social media platforms, creating content, engaging with followers, and analysing engagement data. Content Marketing Specialist: Develops content strategies and creates content for blogs, videos, whitepapers, and other media to attract and engage audiences. Public Relations/ Corporate Communications Specialist: Manages the public image and relationships of an organisation, crafting press releases and handling media inquiries. Product Manager: Oversees the development and management of a product’s lifecycle, from planning to execution, ensuring it meets market needs and consumer preferences. Marketing Event Planner: Designs and organises corporate events, product launches, conferences, and other events that promote company products or services. Advertising Manager: Plans and directs advertising campaigns and strategies, including negotiating contracts, designing ads, and selecting media outlets. SEO Specialist: Optimises website content to ensure high rankings in search engine results, improving organic search visibility and user engagement. Customer Experience Manager: Focuses on improving the overall customer experience by analysing customer feedback and interactions to enhance satisfaction and loyalty. Mobile Marketing Specialist: Develops marketing strategies targeted specifically at mobile device users, leveraging technologies and platforms like apps and mobile ads. Influencer Marketing M

Programme Details