4-year BSc (Hons) Psychology with Marketing — combined honours integrating psychology and marketing disciplines with emphasis on consumer behaviour and marketing psychology. Year 1 mandatory: Introduction to Psychology 1/2, Introduction to Marketing, Research Methods and Analysis 1/2, Academic Skills in Psychology, Becoming a Professional. Year 1 optional: Sustainable Business, Technology for Business. Year 2 mandatory: Developmental Psychology, Fundamentals of Marketing, Philosophy and History of Psychology, Research Methods 3 (Sep); Cognitive Psychology, Consumer Behaviour, Social Psychology, Research Methods 4 (Jan). Year 3 mandatory: Cross-Cultural Psychology, Research Methods 5, Cognition across the Lifespan (Sep); Biological Psychology, Personality and Individual Differences, Research Methods 6 (Jan). Year 3 optional: Global Strategic Marketing, Responsible Marketing, Marketing in Practice. Year 4 mandatory: Research Project 1, Contemporary Issues in Marketing (Sep); Research Project 2 (Jan). Year 4 optional: Psychology of Education, Workplace Psychology, Neuropsychology, Advanced Social Psychology, Branding, Digital Marketing, Marketing Sustainability, Cognitive Rehabilitation, Psychology and Mental Health, Counselling Psychology. Dissertation in Year 4 runs across both semesters. Learning informed by the Centre for Applied Behavioural Sciences (Cognition Brain & Behaviour / Lifespan Health & Wellbeing / Work Society & Environment research themes). Year 1 entry: A-Level CCD (or BBBB AS); CBSE 70%; American HS 70% + SAT I 1000; Tawjihiyya 80% (Elite 75%); IB 24; BTEC L3 MMM; Scottish Highers BBBB; French Bac 12/20 + IELTS 6.0; Lebanese Bac 80% or 13/20 + IELTS 6.0; Russian/Kazakhstan Attestat grade 5 + IELTS 6.0; FBISE 70%. Year 2 advanced entry (Sep only): A-Level CCC inc. Psychology + Business/Marketing; IB 27 inc. mandatory HL subjects; CBSE 80%; BTEC L3 DDD; FBISE 85%; Scottish Advance Higher BC + BBBB. IELTS 6.0 (no band below 5.5). September and January intakes. Tuition AED 87,010/year (incl. VAT) — total AED 348,040. Go Global recommended in Year 2 or first part of Year 3 to study in Edinburgh. 90%+ graduate employment within six months.
Duration
4 years
Qualification
BSc (Hons)
Subject Area
Psychology
Study Pattern
Full time
Delivery Format
In person