Talem

Psychology and Marketing BSc (Hons)

BSc (Hons)UndergraduatePsychology

About This Programme

4-year BSc (Hons) Psychology and Marketing, combined honours integrating psychology and marketing disciplines with emphasis on consumer behaviour and marketing psychology. Year 1 mandatory: Introduction to Psychology 1/2, Introduction to Marketing, Research Methods and Analysis 1/2, Academic Skills in Psychology, Becoming a Professional. Year 1 optional: Sustainable Business, Technology for Business. Year 2 mandatory: Developmental Psychology, Fundamentals of Marketing, Philosophy and History of Psychology, Research Methods 3 (Sep); Cognitive Psychology, Consumer Behaviour, Social Psychology, Research Methods 4 (Jan). Year 3 mandatory: Cross-Cultural Psychology, Research Methods 5, Cognition across the Lifespan (Sep); Biological Psychology, Personality and Individual Differences, Research Methods 6 (Jan). Year 3 optional: Global Strategic Marketing, Responsible Marketing, Marketing in Practice. Year 4 mandatory: Research Project 1, Contemporary Issues in Marketing (Sep); Research Project 2 (Jan). Year 4 optional: Psychology of Education, Workplace Psychology, Neuropsychology, Advanced Social Psychology, Branding, Digital Marketing, Marketing Sustainability, Cognitive Rehabilitation, Psychology and Mental Health, Counselling Psychology. Dissertation in Year 4 runs across both semesters. Learning informed by the Centre for Applied Behavioural Sciences (Cognition Brain & Behaviour / Lifespan Health & Wellbeing / Work Society & Environment research themes). Year 1 entry: A-Level CCD (or BBBB AS); CBSE 70%; American HS 70% + SAT I 1000; Tawjihiyya 80% (Elite 75%); IB 24; BTEC L3 MMM; Scottish Highers BBBB; French Bac 12/20 + IELTS 6.0; Lebanese Bac 80% or 13/20 + IELTS 6.0; Russian/Kazakhstan Attestat grade 5 + IELTS 6.0; FBISE 70%. Year 2 advanced entry (Sep only): A-Level CCC inc. Psychology + Business/Marketing; IB 27 inc. mandatory HL subjects; CBSE 80%; BTEC L3 DDD; FBISE 85%; Scottish Advance Higher BC + BBBB. IELTS 6.0 (no band below 5.5). September and January intakes. Tuition AED 87,010/year (incl. VAT), total AED 348,040. Go Global recommended in Year 2 or first part of Year 3 to study in Edinburgh. 90%+ graduate employment within six months.

What You'll Study

Year 1, September intake - Dubai

Detailed course guide

  • Research Methods and Analysis 1
  • Academic Skills in Psychology
  • Introduction to Psychology 1
  • Introduction to Marketing
  • Research Methods and Analysis 2
  • Introduction to Psychology 2
  • Becoming a Professional

Optional courses

  • Sustainable Business
  • Technology for Business

Year 2, September intake - Dubai

Detailed course guide

  • Research Methods and Analysis 3
  • Developmental Psychology
  • Philosophy and History of Psychology
  • Fundamentals of Marketing
  • Cognitive Psychology
  • Social Psychology
  • Research Methods and Analysis 4
  • Consumer Behaviour

Year 3, September intake - Dubai

Detailed course guide

  • Cross-Cultural Psychology
  • Research Methods and Analysis 5
  • Cognition across the Lifespan
  • Biological Psychology
  • Research Methods and Analysis 6
  • Personality and Individual Differences

Optional courses

  • Global Strategic Marketing
  • Responsible Marketing
  • Marketing in Practice

Year 4, September intake - Dubai

Detailed course guide

  • Research Project 1
  • Contemporary Issues in Marketing
  • Research Project 2

Optional courses

  • Workplace Psychology
  • Neuropsychology
  • Psychology of Education
  • Cognitive Rehabilitation
  • Advanced Social Psychology
  • Digital Marketing
  • Branding
  • Psychology and Mental Health
  • Counselling Psychology

Year 1, January intake - Dubai

Detailed course guide

  • Becoming a Professional
  • Introduction to Psychology 2
  • Research Methods and Analysis 2
  • Academic Skills in Psychology
  • Introduction to Psychology 1
  • Introduction to Marketing
  • Research Methods and Analysis 1

Optional courses

  • Technology for Business
  • Sustainable Business

Year 2, January intake - Dubai

Detailed course guide

  • Philosophy and History of Psychology
  • Fundamentals of Marketing
  • Research Methods and Analysis 3
  • Developmental Psychology
  • Consumer Behaviour
  • Social Psychology
  • Research Methods and Analysis 4
  • Cognitive Psychology

Year 3, January intake - Dubai

Detailed course guide

  • Cognition across the Lifespan
  • Research Methods and Analysis 5
  • Cross-Cultural Psychology
  • Personality and Individual Differences
  • Research Methods and Analysis 6
  • Biological Psychology

Optional courses

  • Responsible Marketing
  • Global Strategic Marketing
  • Marketing in Practice

Year 4, January intake - Dubai

Detailed course guide

  • Research Project 1
  • Contemporary Issues in Marketing
  • Research Project 2

Optional courses

  • Neuropsychology
  • Psychology of Education
  • Workplace Psychology
  • Cognitive Rehabilitation
  • Psychology and Mental Health
  • Advanced Social Psychology
  • Digital Marketing
  • Branding
  • Counselling Psychology

Entry Requirements

Academic: Our normal entry criteria are listed below. However, please note that the final decision remains at the discretion of the course director after evaluating scores of individual relevant subjects. Students who are eligible to be admitted directly into second year can choose to join the first year, where available. Similarly, students who are eligible to be admitted into the Advanced DEP programme can choose to join the DEP programme instead. GCE A-Level - CCD (or BBBB at AS Level) CBSE/Other Indian Boards – 70% American High School Diploma/SABIS - 70% + SAT - 1000(500 English + 500 Math) Tawjihiyya - 80% or Elite/Advance - 75% International Baccalaureate Diploma Programme - 24 points (3 HL subjects and 3 SL Subjects) BTEC Level 3 Ext Diploma - MMM African WAEC/NECO/WASSCE - B2 FBISE or grade 12 equivalent - 75% Russian/Kazakhstan (Attestat) - Grades of 5 in every subject + IELTS 6.0 French Baccalaureate - 13/20 + IELTS 6.0 Lebanese High School Diploma - 80% + SAT I – 1000 (500 English + 500 Math) or Lebanese Baccalauréat 13/20 + IELTS 6.0 Foundation year - Successful completion of Heriot-Watt Degree Entry Programme (Management/Psychology) with CCCC. Compulsory subjects to include English. To find out more about the specific entry requirements for your country, please refer to our International Entry Requirements. Year 2: Our normal entry criteria are listed below. However, please note that the final decision remains at the discretion of the course director after evaluating scores of individual relevant subjects. Students who are eligible to be admitted directly into second year can choose to join the first year, where available. Similarly, students who are eligible to be admitted into the Advanced DEP programme can choose to join the DEP programme instead. September Intake only GCE A-Level - CCC including Psychology CBSE/Other Indian Boards - 80% including Psychology American High School Diploma/SABIS - 70% + 3 AP at grade 4 or Minimum 3 SAT Subjects (SAT II) 500 each, in relevant subjects. International Baccalaureate Diploma Programme - 27 points (3 HL – including Psychology, and 3 SL) BTEC Level 3 Ext Diploma - DDD, in relevant subjects Higher National Diploma (HND) - PPP Transfer students from other universities may be considered on a case-by-case basis. Compulsory subjects to include English and Psychology. To find out more about the specific entry requirements for your country, please refer to our International Entry Requirements.

Accreditation & Professional Recognition

This programme is accredited by the Ministry of Higher Education and Scientific Research in the UAE and the Quality Assurance Agency (QAA) in the United Kingdom. This programme is accredited by The British Psychological Society

Programme Details

Award

BSc (Hons)

Start Date

September, January

Duration

4 years

Qualification

BSc (Hons)

Subject Area

Psychology

Study Pattern

Full time

Delivery Format

In person

Tuition Fee

AED 87,010/yr

EnquireView Heriot-Watt University Dubai

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