Master's Degree in Business Administration in Public Relations and Advertising
About This Programme
One-year online MBA covering the principles and practices of advertising and public relations, including creative and media strategy decision processes and preparation for campaign planning and brand reputation management. Specialised modules are Principles of Advertising and Public Relations Management and Public Relations in Integrated Marketing Communications, alongside four core management modules and thesis work. Awarded by UCAM (Spain).
What You'll Study
Program Outline – Part A
- Strategic Change Management
- Strategic Management and Leadership
- Operations Management
- International Human Resource Management
- Principles of Advertising and Public Relations Management
- Public Relations in Integrated Marketing Communications
Program Outline – Part B
- Socio – Economic – Legal Environment
- Thesis work
Accreditation & Professional Recognition
Awarded by Universidad Catolica San Antonio de Murcia (UCAM), Spain. Exeed College is an online program management provider and does not confer degrees; the award is made solely by the partner institution.
Programme Details
Award
Universidad Catolica San Antonio de Murcia (UCAM), Spain
Duration
1 year
Qualification
MBA
Subject Area
Marketing