Master's Degree in Business Administration in Marketing Management
MBAPostgraduateMarketing
About This Programme
A one-year online MBA in Marketing Management covering international marketing, customer segmentation, customer relationship management, brand management, product launch, marketing communication, market entry strategies and distribution. The programme also covers product strategies and pricing. Awarded by UCAM (Spain).
What You'll Study
Program Outline – Part A
- Strategic Change Management
- Strategic Management and Leadership
- Operations Management
- International Human Resource Management
- International Marketing Management
- Consumer Behaviour and Marketing Channels
Program Outline – Part B
- Socio – Economic – Legal Environment
- Research Methods and Dissertation
Accreditation & Professional Recognition
Awarded by Universidad Catolica San Antonio de Murcia (UCAM), Spain. Exeed College is an online program management provider and does not confer degrees; the award is made solely by the partner institution.
Programme Details
Award
Universidad Catolica San Antonio de Murcia (UCAM), Spain
Duration
1 year
Qualification
MBA
Subject Area
Marketing