MBA in Digital Marketing and E-commerce
MBAPostgraduateMarketing
About This Programme
A one-year MBA covering digital strategy, traffic generation, performance analysis, omnichannel communication and customer experience and digital engagement, alongside core business modules. The course structure totals 60 ECTS and concludes with a 16-credit Masters Thesis. Awarded by IPAG Business School (France).
What You'll Study
Part A
- Business Strategy4 credits
- Human Resource Management4 credits
- Fundamentals of Finance and Accounting4 credits
- Leading Organizational Change4 credits
- Strategic Operations Management4 credits
- Business Ethics4 credits
- Entrepreneurship4 credits
Specialization: Digital Marketing and E-commerce
- Digital Communication4 credits
- Growth Hacking & SEO4 credits
- User Experience & Digital Engagement4 credits
Part C
- Research Methodology4 credits
- Masters Thesis16 credits
Entry Requirements
Academic: Bachelor’s degree in any stream from a recognised university with a minimum 2 years of professional experience
Mature Entry: Level 6 or Level 7 diploma plus 3 years of work experience
IELTS 6.0 or equivalent score required if Bachelor’s is done in non-English medium
Accreditation & Professional Recognition
Awarded by IPAG Business School, France. Exeed College is an online program management provider and does not confer degrees; the award is made solely by the partner institution.
Programme Details
Award
IPAG Business School, France
Duration
1 year
Qualification
MBA
Subject Area
Marketing