Executive MBA in Digital and Brand Strategy Marketing
EMBAPostgraduateMarketing
About This Programme
A one-year online Executive MBA that combines core business management with specialised expertise in brand strategy, marketing communications and digital transformation. The programme is divided into five taught blocks plus a Research Methods block, leading to a Capstone Project and viva. The programme totals 60 ECTS. Awarded by MediaSchool Paris (France).
What You'll Study
Program Structure
- Diagnose Brand Positioning and Distinctive Value
- Develop a Marketing Communication Strategy Aligned with Brand Values and Audience Engagement
- Steering the Deployment of a Responsible Marketing Communication Strategy
- DIGITAL - Driving Innovation and the Digital Transformation of Brand Communication
- BRAND - Developing the Brand’s Creative Strategy Through Original and Innovative Media and Content
- Research Methods
- Capstone Project + Viva
Entry Requirements
Academic: Bachelor’s Degree from a recognised University
Mature Entry: Level 6 or Level 7 diploma plus 3 years of work experience
Accreditation & Professional Recognition
Awarded by MediaSchool Paris, with Groupe IFC. Exeed College is an online program management provider and does not confer degrees; the award is made solely by the partner institution.
Programme Details
Award
MediaSchool Paris, with Groupe IFC
Duration
1 year
Qualification
EMBA
Subject Area
Marketing