The Bachelor of Business Administration in e-Business is a comprehensive program designed to equip students with the essential skills and knowledge to thrive in the digital business landscape. Students will gain hands-on experience in digital strategies, online business models, and emerging technologies shaping modern business operations. This program blends core business principles with specialized courses in e-business fundamentals, digital marketing, and business analytics. In our rapidly evolving technological world, businesses are going beyond traditional static websites and creating a growing need to harness intelligent online enterprise-wide information systems. Such technologies can transform operational effectiveness across all internal functional areas (marketing and sales, production, logistics, purchasing, and accounting) and address dynamic customer and vendor needs while promoting a competitive advantage. Students in the BBA in e-Business program will learn how these technologies address business needs.
Programme-specific requirements may apply. Source: cud.ac.ae admission pages, retrieved 2026-08-18.
The broad use of e-business concepts across various organizations creates career opportunities within multinational corporations, governments and agencies, and private companies. The BBA in e-Business program prepares students for careers leading to a range of senior positions, such as: Social Media Analyst Online Market Researcher Business Data Analyst Business Process Engineer ERP Specialist / CRM & SCM Officers e-Business Consultant e-Business Project Manager e-Business Entrepreneur
Award
BBA
Start Date
Fall, Spring and Summer Semesters
Duration
4 years
Qualification
BBA
Subject Area
Business & Finance
AED 70,780/yr
AED 70,780/yr
AED 70,780/yr
AED 70,780/yr