Bachelor of Business Administration in Business Analytics

About This Programme

The Bachelor of Business Administration in Business Analytics (BBABA) program equips students with the knowledge and analytical capabilities required to transform data into meaningful insights that inform strategic business decisions. The program combines fundamental business disciplines with modern analytical approaches, enabling students to understand and evaluate complex business data. Through this integration, graduates develop the ability to identify patterns, interpret trends, and support evidence-based decision-making in dynamic organizational environments. The curriculum blends theoretical foundations with practical applications, allowing students to gain hands-on experience in data collection, analysis, and interpretation. Students learn how to apply analytical techniques to enhance organizational performance and improve operational efficiency. In addition, the program cultivates strong critical thinking and problem-solving abilities essential for addressing contemporary business challenges.

Course Highlights

• Specialized Knowledge in Business Analytics: Students develop a strong foundation in core business disciplines together with specialized competencies in data analysis, business intelligence, database systems, programming for analytics, and visualization.
• Evidence-Based Decision Making: The program prepares students to transform business data into meaningful insights that support strategic and operational decision-making in dynamic organizational settings.
• Hands-On and Applied Learning: The curriculum blends theoretical foundations with practical applications, allowing students to gain hands-on experience in data collection, analysis, interpretation, and professional analytics practice through internships and consulting-oriented work.
• Ethics, Governance, and Digital Transformation Focus: Students are trained to address legal, ethical, privacy, and governance issues in analytics projects while also engaging with digital transformation themes relevant to contemporary organizations.
• Career and Graduate Study Readiness: The program prepares students for employment across sectors such as finance, consulting, technology, retail, healthcare, and government, while also offering a strong foundation for advanced studies in business analytics and data science.

What You'll Study

Entry Requirements

Careers

As graduates of the Bachelor of Business Administration in Business Analytics program, students may pursue career opportunities such as: Business Analyst Data Analyst Market Research Analyst Operations Analyst Business Intelligence Analyst Analytics Consultant Data-Driven Decision Support Specialist These pathways are drawn from the document's stated career areas in business analytics, data analysis, market research, operations analysis, financial analytics, and business intelligence across multiple industries.

Accreditation & Professional Recognition

The BBABA is accredited by the Ministry of Higher Education and Scientific Research (MoHESR) and satisfies the NQF 2024 Level 6 descriptor mapping.

Programme Details