Bachelor of Arts in Communication - Public Relations
About This Programme
The Bachelor of Arts in Communication with a concentration in Public Relations will prepare students to deliver PR messages effectively within the modern communications environment. As the nature and channels of communication rapidly evolve, professionals in the industry need to be prepared to adapt to different communication forms, styles, and outlets in order to transmit their message and convince stakeholders. This program will teach students how to craft, deliver, and position PR messaging to maximum effect and to operate successfully as a public relations professional in an ever-changing communications context.
Course Highlights
- CUD's Bachelor of Arts in Communication – Public Relations will teach students the knowledge and skills to research, write, publish, and edit PR content within local and international markets and across different outlets. The degree will provide students with the comprehensive foundations to practice within any public relations capacity in areas as varied as diplomacy, business, government, non-profit agencies, professional associations, healthcare companies, and international organizations.
What You'll Study
2. University Requirements [General Education Courses - 30 Credits]
- GED 101E Application of Computer Software3 credits
- GED 196E Communication Skills in Arabic 13 credits
- GED 198E Islamic Culture3 credits
- GED 199E UAE Society3 credits
- ENT 141 Fundamentals of Innovation and Entrepreneurship 12 credits
- ENT 142 Fundamentals of Innovation and Entrepreneurship 21 credit
- MTH 101 Statistics3 credits
- GED 110E Modern Art Appreciation3 credits
- GED 111E Music Appreciation and Communication3 credits
- GED 205E Psychology in Everyday Life3 credits
- GED 252E Critical Thinking3 credits
- GED 324E Ethical Reasoning for Today’s World3 credits
- GED 330 Introduction to Canadian Studies3 credits
- BIO 102 Biology I3 credits
- SHS 103 Chemistry3 credits
- GED 125E Ecosystems and Human Health3 credits
- GED 132E Science and Technology in Society3 credits
- ENV 201 Principles of Environmental Science3 credits
3. Program Core Requirements [Core Courses - 58 Credits]
- GED 272 Fundamentals of Public Speaking3 credits
- ENT 241 Entrepreneurship 12 credits
- ENT 242 Entrepreneurship 21 credit
- MCM 101 Introduction to Mass Communication & Media Studies3 credits
- MCM 121 Communication Theories & Media Effects3 credits
- MCM 115 Media in the UAE3 credits
- MCM 130 Media Ethics and Laws3 credits
- MCM 140 Communication Research Methods3 credits
- MCM 201 Writing for Mass Media3 credits
- MCM 210 Media Sociology3 credits
- MCM 215 Audiovisual Production3 credits
- MCM 240 Media Management3 credits
- MCM 250 Digital Imaging3 credits
- MCM 311 Media and Politics3 credits
- MCM 335 Digital and Online Marketing3 credits
- MCM 400 Comparative Global Media Systems and Policy3 credits
- MCM 411 Multi-Platform Storytelling3 credits
- MCM 420 Modern World History3 credits
- MCM 431 Media Internship I1 credit
- MCM 300 Sustainability Branding3 credits
- MCM 305 Intercultural and Business Communications3 credits
- MCM 330 Literary and Artistic Criticism3 credits
- MCM 440 Cinema Studies3 credits
4. Concentration Requirements [36 Credits]
- PRA 200 Writing for Public Relations3 credits
- PRA 220 Research Methods for PR3 credits
- PRA 221 Principles of Public Relations3 credits
- PRA 230 Online Public Relations3 credits
- PRA 411 Brand Value and Reputation Management3 credits
- PRA 412 Management in PR Agencies3 credits
- PRA 421 PR Capstone Project3 credits
- PRA 430 E-Portfolio and Internship II for PR3 credits
- AIMC 210 Audience Perceptions and Insights3 credits
- AIMC 418 Communication and Media Planning Strategies3 credits
- DMP 210 Digital Media Production3 credits
- PRA 301 Crisis Communication3 credits
- PRA 425 International Public Relations3 credits
Entry Requirements
Programme-specific requirements may apply. Source: cud.ac.ae admission pages, retrieved 2026-08-18.
Careers
As a graduate of the Arts in Communication – Public Relations program, students will have the qualifications and skills to pursue career opportunities such as: Brand Ambassador Content Manager & Strategist Copywriter Speech Writer Grant Writer Technical Writer Director of Public Relations Editor Event Manager Lobbyist Manager of Digital and Social Media Media Director Director of Communications Publicist Social Media Manager Researcher Relationship Manager for: Media, Community, Employee, Government, Investor, Crisis Management and Legal & Public Policy Issues
Accreditation & Professional Recognition
The program was awarded the renewal of accreditation by the Commission for Academic Accreditation (CAA), Ministry of Education, UAE, on June 27, 2022.
Programme Details
Award
BA
Start Date
Fall, Spring and Summer Semesters
Duration
4 Years (8 Semesters)
Qualification
BA
Subject Area
Media & Communications