The Bachelor of Arts in Communication with a concentration in Public Relations will prepare students to deliver PR messages effectively within the modern communications environment. As the nature and channels of communication rapidly evolve, professionals in the industry need to be prepared to adapt to different communication forms, styles, and outlets in order to transmit their message and convince stakeholders. This program will teach students how to craft, deliver, and position PR messaging to maximum effect and to operate successfully as a public relations professional in an ever-changing communications context.
Programme-specific requirements may apply. Source: cud.ac.ae admission pages, retrieved 2026-08-18.
As a graduate of the Arts in Communication – Public Relations program, students will have the qualifications and skills to pursue career opportunities such as: Brand Ambassador Content Manager & Strategist Copywriter Speech Writer Grant Writer Technical Writer Director of Public Relations Editor Event Manager Lobbyist Manager of Digital and Social Media Media Director Director of Communications Publicist Social Media Manager Researcher Relationship Manager for: Media, Community, Employee, Government, Investor, Crisis Management and Legal & Public Policy Issues
The program was awarded the renewal of accreditation by the Commission for Academic Accreditation (CAA), Ministry of Education, UAE, on June 27, 2022.
Award
BA
Start Date
Fall, Spring and Summer Semesters
Duration
4 years
Qualification
BA
Subject Area
Media & Communications