Bachelor of Arts in Communication - Advertising and Integrated Marketing Communications

About This Programme

The Bachelor of Arts in Communication with a concentration in Advertising and Integrated Marketing Communications is designed to cultivate creative communication skills for a successful career in the dynamic field of modern advertising. In this program, students will gain a foundation in qualitative and quantitative research methodologies, practical copywriting, planning, and design skills. They will also develop the knowledge and professional competencies necessary to thrive in diverse roles across traditional and digital advertising platforms. This comprehensive approach prepares the students to make a meaningful impact in the ever-evolving advertising and marketing communications landscape.

Course Highlights

• CUD's Bachelor of Arts in Communication – Advertising and Integrated Marketing Communications will teach students how to publish, edit, produce, and research advertising content within the local and international marketplace. This will prepare them to enter the industry in positions that employ both traditional and electronic media in all aspects of the advertising process, from the pitch to the execution of a campaign.

What You'll Study

Entry Requirements

Careers

As a graduate of the Bachelor of Arts in Communication – Advertising and Integrated Marketing Communications program, students will have the qualifications and skills to pursue career opportunities such as: Copywriter Creative Technologist Editorial Photographer Graphic Artist Graphic Designer Account Manager Advertising Campaign Manager Advertising Sales Director Broadcast Account Manager Creative Director Digital Advertising Manager Events Manager Marketing Manager Media Director Online Advertising Manager Promotions Manager Sales Manager Social Media Advertising Manager Ad Creation and Sales Production Manager Brand Manager Creative Designer Communication Planner Digital Advertiser

Accreditation & Professional Recognition

The program was awarded the renewal of accreditation by the Commission for Academic Accreditation (CAA), Ministry of Education, UAE, on June 27, 2022.

Programme Details