Master of Marketing
About This Programme
Advanced marketing strategy, consumer insight, and digital brand management. Billed per subject at AED 9,415, 10 to 12 subjects (about AED 94,000 to 113,000 total). Fees are charged per subject per trimester; the figure shown is the published total of 112,980 AED divided across 2 years, so the yearly amount varies with how many subjects you enrol in.
Course Highlights
- AACSB-accredited, plus CIM (Chartered Institute of Marketing) recognition.
- Direct entry with exemption to CIM's Diploma in Professional Marketing.
- Digital marketing, consumer behaviour and marketing strategy.
- Weekend classes; degree awarded by the University of Wollongong, Australia.
What You'll Study
Delivered in weekend classes on the Dubai Knowledge Park campus. Each subject is 6 credit points. UOWD charges per subject (AED 9,415.35/subject, VAT inclusive) - the figure shown is an indicative annual over ~2 years.
Business Foundation Subjects
- Accounting and Financial Management6 credits
- Organisational Behaviour and Management6 credits
- Operations Management6 credits
- Principles of Marketing Management6 credits
Specialisation Subjects
- Digital Marketing6 credits
- Social Marketing6 credits
- Marketing Strategy6 credits
- Consumer Behaviour6 credits
- Marketing Communications6 credits
- Big Data & Marketing Analytics6 credits
Capstone
- Business Research Capstone6 credits
Elective Subjects
- AI Driven Digital Marketing*6 credits
Entry Requirements
UOWD publishes no school-system entry matrix for postgraduate study; the English requirement above is the published one and is higher than the undergraduate band.
Careers
Graduates become digital marketing specialists, SEM specialists, social media managers and marketing researchers, across national and international markets.
Accreditation & Professional Recognition
Accredited by the UAE Ministry of Education (CAA) and KHDA-licensed; conferred by the University of Wollongong (Australia). AACSB-accredited, with CIM recognition.
Professional exemptions
Programme Details
Award
Master of Marketing
Start Date
September 2026 (also January & April intakes)
Typical Offer
Bachelor's + IELTS 6.5
Duration
2 years
Qualification
Masters
Subject Area
Business & Finance
Campus
Dubai
Course Type
Postgraduate
Tuition Fee
AED 56,490 total
Apply online at uowdubai.ac.ae. Scholarships and merit awards are available.