Bachelor of Business (Business Analytics)
About This Programme
Combines business fundamentals with data analysis and decision modelling to turn information into strategy. Three years (Advanced Entry) or four with an Integrated Freshman Year.
Course Highlights
- IBM collaboration - earn IBM Professional Certification.
- Tools include SAS Viya, SQL, Python (Jupyter), R and Big Data frameworks.
- AACSB-accredited; degree awarded by the University of Wollongong, Australia.
- Business analytics industry project in Year 3.
What You'll Study
Delivered on the Dubai Knowledge Park campus (6 credit points per subject), building on a shared first-year business foundation.
First Year Foundation Subjects
- BUS 101Responsible Business6 credits
- BUS 121Statistics for Business6 credits
- FIN 111Introductory Principles of Finance6 credits
- MARK101Marketing Principles6 credits
- OPS 157Principles of Supply Chain Management6 credits
- ACCY121Accounting for Decision Making6 credits
- ACCY122Accounting Principles6 credits
- BUS 200Innovation for Global Goals6 credits
- ECON100Economic Essentials for Business6 credits
- ECON102Economics and Society6 credits
- LAW 101Introduction to Law6 credits
- MGMT110Introduction to Management6 credits
- MGNT102Professional Communication: Concepts and Practices6 credits
Major Subjects
- CSIT115Data Management and Security6 credits
- BALA202Big Data and Visual Analytics for Business6 credits
- ECON253Data Analysis 16 credits
- OPS 270Applied Project Management and Decision-Making6 credits
General Elective Subjects
- BUS 201Digitalisation and Computational Thinking for Business*6 credits
Major Subjects
- BALA301Emerging Techniques and Tools in Business Analytics6 credits
- BALA302Business Analytics Industry Project6 credits
- ECON353Data Analysis II6 credits
Capstone
- BUS 331Integrative Business Capstone6 credits
General Elective Subjects
- INE 301Innovation and Entrepreneurship*6 credits
Choose One Emirati Studies*
- URBS103Urban Sociology6 credits
- PUBH115Public Health6 credits
- IRAE135UAE and International Relations6 credits
- GEOG222Society and Environment – Resources, Challenges, Futures6 credits
- ARTS317Muslim Societies Across the Ages: Tradition, Secularism & Modernity6 credits
Entry Requirements
UOWD publishes a 21-row matrix covering a further nine school systems (Bangladesh, Brazil, Colombia, Iran, Japan, Kenya, Mexico, Nepal, Nigeria, CIS). See the programme page for the full table.
Careers
Graduates become data scientists, business intelligence analysts, business analysts and data-driven decision-makers.
Accreditation & Professional Recognition
Accredited by the UAE Ministry of Education (CAA) and KHDA-licensed; conferred by the University of Wollongong (Australia). AACSB-accredited, with an IBM Professional Certification collaboration.
Professional exemptions
Programme Details
Award
Bachelor of Business (Business Analytics)
Start Date
September 2026 (also January & April intakes)
Typical Offer
High-school completion; IELTS 6.0 (3-yr) / 5.0 (4-yr)
Duration
3 years (Advanced Entry) or 4 years (Integrated Freshman Year)
Qualification
Bachelors
Subject Area
Business & Finance
Campus
Dubai
Course Type
Business Analytics major
Tuition Fee
AED 63,449/yr
Apply online at uowdubai.ac.ae. Scholarships and merit awards are available.