Bachelor of Business (Business Analytics)
About This Programme
Combines business fundamentals with data analysis and decision modelling to turn information into strategy. Three years (Advanced Entry) or four with an Integrated Freshman Year.
Course Highlights
- IBM collaboration - earn IBM Professional Certification.
- Tools include SAS Viya, SQL, Python (Jupyter), R and Big Data frameworks.
- AACSB-accredited; degree awarded by the University of Wollongong, Australia.
- Business analytics industry project in Year 3.
What You'll Study
Delivered on the Dubai Knowledge Park campus (6 credit points per subject), building on a shared first-year business foundation.
First Year Foundation Subjects
- Responsible Business6 credits
- Statistics for Business6 credits
- Introductory Principles of Finance6 credits
- Marketing Principles6 credits
- Principles of Supply Chain Management6 credits
- Accounting for Decision Making6 credits
- Accounting Principles6 credits
- Innovation for Global Goals6 credits
- Economic Essentials for Business6 credits
- Economics and Society6 credits
- Introduction to Law6 credits
- Introduction to Management6 credits
- Professional Communication: Concepts and Practices6 credits
Major Subjects
- Data Management and Security6 credits
- Big Data and Visual Analytics for Business6 credits
- Data Analysis 16 credits
- Applied Project Management and Decision-Making6 credits
General Elective Subjects
- Digitalisation and Computational Thinking for Business*6 credits
Major Subjects
- Emerging Techniques and Tools in Business Analytics6 credits
- Business Analytics Industry Project6 credits
- Data Analysis II6 credits
Capstone
- Integrative Business Capstone6 credits
General Elective Subjects
- Innovation and Entrepreneurship*6 credits
Choose One Emirati Studies*
- Urban Sociology6 credits
- Public Health6 credits
- UAE and International Relations6 credits
- Society and Environment – Resources, Challenges, Futures6 credits
- Muslim Societies Across the Ages: Tradition, Secularism & Modernity6 credits
Entry Requirements
UOWD publishes a 21-row matrix covering a further nine school systems (Bangladesh, Brazil, Colombia, Iran, Japan, Kenya, Mexico, Nepal, Nigeria, CIS). See the programme page for the full table.
Careers
Graduates become data scientists, business intelligence analysts, business analysts and data-driven decision-makers.
Accreditation & Professional Recognition
Accredited by the UAE Ministry of Education (CAA) and KHDA-licensed; conferred by the University of Wollongong (Australia). AACSB-accredited, with an IBM Professional Certification collaboration.
Professional exemptions
Programme Details
Award
Bachelor of Business (Business Analytics)
Start Date
September 2026 (also January & April intakes)
Typical Offer
High-school completion; IELTS 6.0 (3-yr) / 5.0 (4-yr)
Duration
3 years
Qualification
Bachelors
Subject Area
Business & Finance
Campus
Dubai
Course Type
Business Analytics major
Tuition Fee
AED 63,449/yr
Apply online at uowdubai.ac.ae. Scholarships and merit awards are available.