Bachelor of Business (Marketing)
About This Programme
Covers brand strategy, consumer behaviour, and digital marketing, aligned to CIM professional standards. Three years (Advanced Entry) or four with an Integrated Freshman Year.
Course Highlights
- Digital and AI marketing, consumer insights and advertising.
- AACSB-accredited; degree awarded by the University of Wollongong, Australia.
- 144 credit points; 3-year or 4-year pathway.
- Three intakes a year.
What You'll Study
Delivered on the Dubai Knowledge Park campus (6 credit points per subject), building on a shared first-year business foundation.
First Year Foundation Subjects
- Responsible Business6 credits
- Statistics for Business6 credits
- Economic Essentials for Business6 credits
- Marketing Principles6 credits
- Professional Communication: Concepts and Practices6 credits
- Introduction to Management6 credits
- Accounting for Decision Making6 credits
- Accounting Principles6 credits
- Innovation for Global Goals6 credits
- Introductory Principles of Finance6 credits
- Introduction to Law6 credits
- Principles of Supply Chain Management6 credits
- Economics and Society6 credits
Major Subjects
- Marketing Research and Consumer Insights6 credits
- Consumer Behaviour6 credits
- Digital and AI Marketing Communications6 credits
General Elective Subjects
- Digitalisation and Computational Thinking for Business*6 credits
Major Subjects
- Digital Marketing6 credits
- Marketing Strategy & Innovation6 credits
- Advertising Practice and Creative Strategies6 credits
- AI Marketing Implementation6 credits
- Social and Sustainability Marketing6 credits
- Sport Marketing6 credits
Capstone
- Integrative Business Capstone6 credits
General Elective Subjects
- Innovation and Entrepreneurship*6 credits
Choose One Emirati Studies*
- Urban Sociology6 credits
- Public Health6 credits
- UAE and International Relations6 credits
- Society and Environment – Resources, Challenges, Futures6 credits
- Muslim Societies Across the Ages: Tradition, Secularism & Modernity6 credits
Entry Requirements
UOWD publishes a 21-row matrix covering a further nine school systems (Bangladesh, Brazil, Colombia, Iran, Japan, Kenya, Mexico, Nepal, Nigeria, CIS). See the programme page for the full table.
Careers
Graduates become brand managers, market research analysts, social media marketing specialists, advertising executives, digital marketing managers and CRM managers.
Accreditation & Professional Recognition
Accredited by the UAE Ministry of Education (CAA) and KHDA-licensed; conferred by the University of Wollongong (Australia). AACSB-accredited.
Professional exemptions
Programme Details
Award
Bachelor of Business (Marketing)
Start Date
September 2026 (also January & April intakes)
Typical Offer
High-school completion; IELTS 6.0 (3-yr) / 5.0 (4-yr)
Duration
3 years
Qualification
Bachelors
Subject Area
Business & Finance
Campus
Dubai
Course Type
Marketing major
Tuition Fee
AED 63,449/yr
Apply online at uowdubai.ac.ae. Scholarships and merit awards are available.