Covers brand strategy, consumer behaviour, and digital marketing, aligned to CIM professional standards. Three years (Advanced Entry) or four with an Integrated Freshman Year.
Delivered on the Dubai Knowledge Park campus (6 credit points per subject), building on a shared first-year business foundation.
Fee is AED 63,449 per year (VAT inclusive).
Graduates become brand managers, market research analysts, social media marketing specialists, advertising executives, digital marketing managers and CRM managers.
Accredited by the UAE Ministry of Education (CAA) and KHDA-licensed; conferred by the University of Wollongong (Australia). AACSB-accredited.
Professional exemptions
Award
Bachelor of Business (Marketing)
Start Date
September 2026 (also January & April intakes)
Typical Offer
High-school completion; IELTS 6.0 (3-yr) / 5.0 (4-yr)
Duration
3 years
Qualification
Bachelors
Subject Area
Business & Finance
Campus
Dubai
Course Type
Marketing major
AED 63,449/yr
Apply online at uowdubai.ac.ae. Scholarships and merit awards are available.