The Bachelor of Arts (B.A.) in Strategic Communication and Advertising is a credit-hour-based undergraduate program offered by the Public Relations Department. Delivered in English, the program is designed to equip students with both theoretical and practical knowledge in strategic communication and advertising, with a strong focus on digital and social media. It prepares students for careers in advertising, public relations, media design, and organizational communication by fostering analytical and creative thinking to solve real-world communication challenges. The curriculum emphasizes the integration of global marketing trends, consumer behavior analysis, and cultural insights, enabling students to develop effective communication strategies and creative campaigns. Through client-based projects, collaboration with industry professionals, and courses such as, Branding Strategies, Creative Writing, Strategic Content Creation, etc., students gain the skills to lead communication efforts across public and private sectors, contributing to the UAE’s vision of a knowledge-driven, innovative economy.
• Creative Media Content Designer • Campaign Manager • Advertising executive • Social Media Manager • Media Advisor • Strategic Communication Manager • Advertising Officer or Manager • Sponsorship and Fundraising Coordinator • Strategic Communication Consultant • Digital Media Strategist • Promotion of Communication Professional
Award
BA
Duration
4 years
Qualification
BA
Subject Area
Communication & Media
AED 65,460/yr
Apply online through the University of Sharjah admissions portal. The undergraduate application fee is AED 360 and is non-refundable; applicants to the Colleges of Medicine and Dental Medicine pay AED 1,500 to be considered in the competitive process.