Bachelor of Arts in Mass Communication
About This Programme
All programs offered in the College of Communication are accredited by the Commission for Academic Accreditation, Ministry of Education, UAE. And all programs offered in the College of Communication have received international accreditation from Accrediting Council on Education in Journalism and Mass Communication ACEJMC. Academic Program Bachelor of Arts in Mass Communication is the only program offered in the College of Communication in which the language of instruction is English. Other programs are taught mainly in Arabic. The Mass Communication program is presented in this English version of the Bulletin. Arabic-based programs are described in the Arabic version of the university bulletin. The Master of Arts in Communication program is described in the University Graduate Bulletin. Program Overview The B.A. in Mass Communication (MCE) is taught exclusively in English and involves a broad range of knowledge in Mass Communication. The program allows students to develop interest in certain areas of specializations through their graduation project. The MCE program includes both theoretical and practical/hands-on learning approaches. The program utilizes up-to-date facilities as broadcast studios, desktop publishing labs, News and multimedia labs and other instructional facilities that meet international standards in the field. The program empowers students with media knowledge, critical thinking, and most importantly, understanding media issues in their socio-economic and global contexts, in addition to skills necessary to work and compete in an advanced technological and global environment.
Course Highlights
- 123 credit hours
- Taught in English
- College of Communication
- Two concentrations
- Study system: Courses
- Full-time study
What You'll Study
Study plan: B.A in Mass Communication (English Program) Requirements (credit hours: compulsory / elective / total) • University: 18 / 6 / 24 • College: 18 / - / 18 • Concentration: 21 / 12 / 33 • Supportive: 42 / - / 42 • Free: - / 6 / 6 • Total: 99 / 24 / 123 Concentrations: Digital Media Studies; Media Production.
University compulsory courses (18 credit hours)
Six courses.
- 0104100Islamic Culture3 credits
- 0201102Arabic Language3 credits
- 0202112English for Academic Purposes3 credits
- 0204102UAE Society3 credits
- 0302200Fund. of Innovation & Entrep.3 credits
- 1501100Introduction to IT(English)3 credits
University elective courses, Group 1 (3 credit hours)
One course from each of the two groups.
- 0103103Islamic System3 credits
- 0104130Analytical Biog of the Prophet3 credits
- 0201140Intro. to Arabic Literature3 credits
- 0202130French Language3 credits
- 0203100Islamic Civilization3 credits
- 0203102History of the Arabian Gulf3 credits
- 0203200Hist of Sciences among Muslims3 credits
- 0206102Fundamentals/Islamic Education3 credits
- 0206103Introduction to Psychology3 credits
- 0302150Intro.to Bus for Non-Bus.3 credits
- 0308131Personal Finance3 credits
- 0308150Intro to Economics(Non-B)3 credits
- 0602246Human Rights in Islam3 credits
- 0700310Intro to Islamic Art & Design3 credits
- 0710109Arts and Medicine3 credits
- 0900107History of Medical and H.Sc.3 credits
University elective courses, Group 2 (3 credit hours)
One course.
- 0401142Man and The Environment3 credits
- 0503101Health and Safety3 credits
- 0505101Fitness and Wellness3 credits
- 0507101Health Awareness and Nutrition3 credits
- 1430101Astro & Space Sciences3 credits
- 1450100Biology and Society3 credits
- 1502233Artificial Intelligence3 credits
College compulsory courses (18 credit hours)
Six courses.
- 0808100Introduction to Communication3 credits
- 0808102Media Writing and Editing I3 credits
0808300Communication Theories3 credits
Prerequisite: Intro to Communication (0808100)
0808305Media Law and Ethics3 credits
Prerequisite: Intro to Communication (0808100)
0808307Research Meth.& Data Analytics3 credits
Prerequisite: Intro to Communication (0808100)
0808401Internship3 credits
Prerequisite: 84 Credits
Concentration compulsory courses: Digital Media Studies (21 credit hours)
Seven courses (the study plan spells it “Digtal Media Studies”).
- 0808215Media & Society3 credits
- 0808301Information Society3 credits
0808315Gender and Media3 credits
Prerequisite: Intro to Communication (0808100)
- 0808411Media Management3 credits
0808413Int. & Intercultural Comm.3 credits
Prerequisite: Intro to Communication (0808100)
- 0808414Media Economics3 credits
0808419Grad. Project in Digital Media Studies3 credits
Prerequisite: Senior standing
The study plan prints 808419 for the graduation project, without the leading zero.
Concentration compulsory courses: Media Production (21 credit hours)
Seven courses.
- 0808221Principles of Media Production3 credits
0808323Audio Production3 credits
Prerequisite: Principles of Media production (0808221)
0808325Digital Storytelling3 credits
Prerequisite: Principles of Media production (0808221)
0808421Advanced Video Production3 credits
Prerequisite: Principles of Media production (0808221)
0808422Film and Video Editing3 credits
Prerequisite: Principles of Media production (0808221)
0808423Film and Video Directing3 credits
Prerequisite: Principles of Media production (0808221)
0808425Grad. Project in Media Prod.3 credits
Prerequisite: Senior standing
The study plan prints this list’s codes without the leading zero (808221 and so on).
Concentration electives (12 credit hours)
Four courses.
- 0808201Media in the UAE3 credits
0808205Digital Media Design I3 credits
Prerequisite: Intro to Communication (0808100)
- 0808214Photojournalism3 credits
- 0808221Principles of Media Production3 credits
0808232Principles of Integrated Comm.3 credits
Prerequisite: Intro to Communication (0808100)
0808233Online Public Relations3 credits
Prerequisite: Intro to Communication (0808100)
0808323Audio Production3 credits
Prerequisite: Principles of Media production (0808221)
0808324Entrepreneur. & Start-up Media3 credits
Prerequisite: Intro to Communication (0808100)
0808325Digital Storytelling3 credits
Prerequisite: Principles of Media production (0808221)
0808331Integrated Comm. Campaigns3 credits
Prerequisite: Intro to Communication (0808100)
0808345Media Writing and Editing II3 credits
Prerequisite: Media Writing and Editing I (0808102)
0808421Advanced Video Production3 credits
Prerequisite: Principles of Media production (0808221)
0808422Film and Video Editing3 credits
Prerequisite: Principles of Media production (0808221)
0808423Film and Video Directing3 credits
Prerequisite: Principles of Media production (0808221)
0808443Data Journalism3 credits
Prerequisite: Media Writing and Editing I (0808102)
0808445Digital Media Design II3 credits
Prerequisite: Digital Media Design I (0808205)
- 0808447Special Topics in Comm.3 credits
The study plan heads this list “B- Concentration Compulsory Requirements 12 Credits 4 Courses”; its requirements table counts these 12 credit hours as elective.
Supportive compulsory courses (42 credit hours)
Fourteen courses.
- 0202110Speech Communication3 credits
- 0204202Sociological Texts in English3 credits
- 0205111Intro to Political Sciences3 credits
- 0205340Diplomacy3 credits
- 0302160Principles of Management3 credits
- 0302170Principles of Marketing3 credits
- 0302254Business Communication3 credits
- 0302262Organizational Behavior3 credits
- 0302280Public Sector Management3 credits
- 0302363Creative Think & Prob Solv3 credits
- 0302370Consumer Behavior3 credits
- 0302375Marketing Communications3 credits
- 0503263Health Edu. & Health Prom.3 credits
- 1501242Interactive Multimedia3 credits
Free elective courses (6 credit hours)
Two courses.
- 0202108Extensive Reading3 credits
- 0202130French Language3 credits
- 0202227Critical Reading and Writing3 credits
- 0203100Islamic Civilization3 credits
- 0203334Historical Texts in English3 credits
- 0203354Specialized English3 credits
- 0205100Governance in the UAE3 credits
- 0205160Intro. to Comparative Politics3 credits
- 0205225Middle East in Int. Relations3 credits
- 0205250Islamic Political System3 credits
- 0205255Islamic World in IR3 credits
- 0205270Refugees and Displacement3 credits
- 0205280Theory of International Rel.3 credits
- 0205281Globalization3 credits
- 0205300International Law3 credits
- 0205310International Organization3 credits
- 0205319Environment and Sustain. Dev.3 credits
- 0205337Great Powers Foreign Policy3 credits
- 0205345International Political Econ.3 credits
- 0205352International Programs3 credits
- 0205390Foreign Policy3 credits
- 0206101Introduction to Education3 credits
- 0302150Intro.to Bus for Non-Bus.3 credits
- 0302380Intro. to Public Policy3 credits
- 0302467Strategic Management3 credits
- 0303211Business Analytics3 credits
- 0304449Foreign Policy of UAE3 credits
- 0308131Personal Finance3 credits
- 0308150Intro to Economics(Non-B)3 credits
- 0308151Principles of Microeconomics3 credits
- 0308255Princ. of Islamic Economics3 credits
- 0401142Man and The Environment3 credits
- 0405461Product Design&Innovation MGT3 credits
- 0506496Environmental Ethics3 credits
- 0507101Health Awareness and Nutrition3 credits
What You'll Learn
All programs offered in the College of Communication are accredited by the Commission for Academic Accreditation, Ministry of Education, UAE. And all programs offered in the College of Communication have received international accreditation from Accrediting Council on Education in Journalism and Mass Communication ACEJMC. Mass Communications is a broad field that encompasses journalism, broadcast media, public relations and the emerging field of new media. A mass communications student will explore the history and legal aspects of media, the impact of media on the greater culture as well as how different forms of media are produced. In the Mass Communication program at UoS, students will have the opportunity to develop the knowledge, theory, and skills that will assist them in securing employment in the ever-changing, broad field of Mass Communication. The degree allows students the flexibility to combine aspects of Journalism, Broadcasting, Public Relations, and New Media to focus on their interests and career goals
Entry Requirements
Careers
The Program's broad-based curriculum opens up a plethora of career paths for graduates, both within the UAE and internationally. Program graduates can delve into the electronic media sector, honing skills in media composition, linguistic adaptation, cinematography, and visual editing, or steering towards creative direction, artistic management, and broadcast presentation, among various other specializations. Additionally, they have the potential to contribute to print media, such as newspapers and magazines, or to the advertising realm, focusing on graphic composition and website design. Furthermore, graduates are well-equipped to handle public relations responsibilities in diverse corporate environments.
Accreditation & Professional Recognition
Accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).
Programme Details
Award
BA
Start Date
Fall and Spring
Duration
4 Years
Qualification
BA
Subject Area
Communication & Media
Study Pattern
Full time
Tuition Fee
AED 65,460/yr
Apply online through the University of Sharjah admissions portal. The undergraduate application fee is AED 360 and is non-refundable; applicants to the Colleges of Medicine and Dental Medicine pay AED 1,500 to be considered in the competitive process.