Digital Media and Communications BA

BAUndergraduateMedia & Communications

Course Highlights

Blend media theory, hands-on practice and research to shape the digital media agenda.
Gain real experience through a work placement with a digital media and communications employer.
Study English and communications at a university ranked in the world's top 30 for the subject.
Learn in small classes with one-to-one tutoring from UK and Dubai academics.

What You'll Study

Around 30 hours of weekly contact time through lectures, seminars and practical workshops, supplemented by self-guided study. Assessment is a mix of coursework, projects and presentations, with the final degree weighted toward your later years.

Year 1

Build the theoretical and practical foundations of media, communication and digital culture.

Theories of Communication20 credits
Media History and Technologies20 credits
Researching Digital Cultures20 credits
Researching Everyday Communication20 credits
Professional Communication20 credits
Thinking, Reading and Writing at University20 credits

Year 2

Apply media practice and data skills across global media, identity and the workplace.

Applied Media Practice20 credits
Data Skills for the Digital World20 credits
Global Media20 credits
Media, Culture and Identity20 credits
Media in the Workplace20 credits
Writing for Business20 credits

Year 3

Specialise in professional media practice and deliver a major digital media project.

Digital Media and Communications Project40 credits
Marketing Communications20 credits
Business Discourse and Communication20 credits
Podcasting20 credits
Professional Skills20 credits

Entry Requirements

A Level: AAB at A Level. Essay-based subjects are preferred.

IB Diploma: 6,6,5 at Higher Level with a minimum of 32 points overall.

English: IELTS, TOEFL or PTE to the University's required level, or completion of a Presessional English course.

Applications are reviewed by the course Admissions Tutor against both general and course-specific criteria.

Careers

The Careers Network in Dubai supports your progression into journalism, media, marketing, publishing, public relations and the creative industries.

Accreditation & Professional Recognition

Accredited by the UAE Ministry of Higher Education and Scientific Research.

Programme Details

Award

Bachelor of Arts (BA)

Start Date

September 2026

Typical Offer

AAB at A Level

Duration

3 years

Qualification

Bachelors

Subject Area

Media & Communications

Campus

Dubai

Tuition Fee

AED 119,700/yr

Apply online with your supporting documents. A non-returnable tuition deposit of AED 5,000 secures your place and is deducted from your total fees.

Enquire View University of Birmingham Dubai

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