Bachelor of Science in Marketing
About This Programme
The Marketing degree covers the business activities under the marketing umbrella, from identifying and selecting target markets to developing, pricing, placing and promoting goods and services and managing relationships between businesses and their customers. RIT designs it to produce digital marketing professionals. After Principles of Marketing, the required courses are Digital Marketing, Marketing Analytics, Consumer Behavior and Marketing Strategy, which uses a simulation and case analyses. Two marketing electives let students deepen their digital skills, for example in search engine or social media marketing, or follow a traditional path with advertising and promotion or professional selling, and the programme includes a marketing co-op.
Course Highlights
- 123 credit hours over four years in RIT Dubai's typical course sequence, with a marketing co-op (MKTG-499) in the third year
- Required marketing courses: Principles of Marketing, Digital Marketing, Consumer Behavior, Marketing Analytics and Marketing Strategy
- Two marketing electives, on a digital or a traditional path
- Accredited by the UAE Ministry of Higher Education and Scientific Research
What You'll Study
RIT Dubai publishes a typical four-year course sequence of 123 credit hours that combines the business core, marketing courses and electives with RIT's general education requirements.
First Year
- MGMT-101 Business 1: Introduction to Business Communication, Planning and Analysis3 credits
- MATH-161 General Education–Elective: Applied Calculus4 credits
- MGIS-130 Information Systems and Technology3 credits
- ECON-101 General Education–Global Perspective: Principles of Microeconomics3 credits
- ACCT-110 Financial Accounting3 credits
- YOPS-10 RIT 365: RIT Connections0 credits
- MGMT-102 Business 2: Business Planning and Professional Development1 credit
- ECON-201 General Education–Elective: Principles of Macroeconomics3 credits
- BANA-255 Data Literacy, Analytics, and Decision Making3 credits
- ACCT-210 Management Accounting3 credits
- STAT-145 General Education–Mathematical Perspective A: Introduction to Statistics I3 credits
- General Education–First Year Writing3 credits
Second Year
- STAT-146 General Education–Mathematical Perspective B: Introduction to Statistics II4 credits
- MKTG-230 Principles of Marketing3 credits
- FINC-220 Financial Management3 credits
- SCBI-035 Careers in Business0 credits
- MKTG-320 Digital Marketing3 credits
- MGMT-215 Organizational Behavior3 credits
- INTB-225 Global Business Environment3 credits
- COMM-253 Communication3 credits
- General Education–Artistic Perspective3 credits
- General Education–Social Perspective3 credits
- Open Elective3 credits
Third Year
- MGMT-340 General Education–Ethical Perspective: Business Ethics and Corporate Social Responsibility3 credits
- MKTG-350 Consumer Behavior3 credits
- DECS-310 Operations Management3 credits
- MKTG-365 Marketing Analytics3 credits
- MKTG-499 Marketing Co-op0 credits
- Marketing Elective3 credits
- General Education–Immersion6 credits
- General Education–Natural Science Inquiry Perspective3 credits
- General Education–Scientific Principles Perspective3 credits
Fourth Year
- MKTG-550 Marketing Strategy3 credits
- ANTH-365 or ANTH-275 General Education–Elective: Culture and Politics in the Middle East or Global Islam3 credits
- MGMT-560 Strategic Management3 credits
- Marketing Elective3 credits
- General Education–Elective6 credits
- General Education–Immersion3 credits
- Open Elective9 credits
What You'll Learn
Programme learning outcomes
- Describe the consumer buying process
- Describe how target markets are segmented
- Choose a target market
- Describe a target market using demographic and psychographic variables
- Describe marketing research, key marketing metrics and their use in marketing strategy
- Develop a comprehensive marketing plan
- Design a detailed advertising campaign
- Show the wide range of marketing skills these goals require
Business core goals (shared by all RIT Dubai business programmes)
- Analyse and evaluate major business issues, then make and communicate effective decisions
- Learn concepts through application: real organisational settings, hands-on projects and teamwork, and how global cultures and institutions affect business
- Generate and evaluate creative solutions to business problems through design thinking
- Apply business technology, explain its impact on operations and build strategies that include technological innovation
Entry Requirements
Business applicants take a maths placement test before registering for courses.
Careers
Typical job titles: Executive Assistant, Account Development Representative, Service Sales Representative, Marketing Associate, Marketing Coordinator, ETL Developer. Industries: Real Estate; Advertising, PR, and Marketing; Environmental Services; Telecommunications; Health Care.
Accreditation & Professional Recognition
Accredited by the UAE Ministry of Higher Education and Scientific Research, and listed as Active on the Commission for Academic Accreditation's register. The degree is issued by RIT's main campus in Rochester, New York.
Programme Details
Award
Bachelor of Science (BS)
Start Date
August (Fall) and January (Spring)
Typical Offer
Maths at secondary school; 70% overall (UAE General 75%); IB 24 points
Duration
4 years
Qualification
BS
Subject Area
Business & Finance
Campus
Dubai Silicon Oasis
Tuition Fee
AED 68,000/yr
Applications for the Spring and Fall 2027 intakes are open and are reviewed on a rolling basis. Spring: early admission until 31 October, regular admission until 31 December, deadline 8 January. Fall: early admission until 15 January, regular admission until 31 May, deadline 22 August. RIT Dubai offers scholarships of up to 50% based on academic and non-academic achievements.