Digital Media and Communications BA (Hons)
About This Programme
Digital media, social content and communications: immersive storytelling, UX/UI, social media management and new technologies.
Course Highlights
- Digital media and communications across social media, marketing, e-commerce and content production.
- Immersive storytelling, UX/UI design and digital content creation.
- A work placement and major project build a professional portfolio.
- A UK Middlesex University honours degree completed in three years at the Dubai campus.
What You'll Study
Taught on campus, full-time over three years, totalling 120 credits per year.
Year 1
- Communication Skills (30 Credits) – Compulsory
- Creative Media and Cultures (30 Credits) – Compulsory
- Creative Workshops (30 Credits) – Compulsory
- Innovative Projects (30 Credits) – Compulsory
Year 2
- Immersive Storytelling (30 Credits) – Compulsory
- Digital Research and Creative Practice (30 Credits) – Compulsory
- UX/UI Design for Web and Mobile (30 Credits) – Compulsory
- Digital Content Creation (30 Credits) – Optional
- Work Placement in the Creative Industries (30 Credits) – Optional
Year 3
- Social Design (30 Credits) – Compulsory
- Social Media Management (30 Credits) – Compulsory
- Major Project (30 Credits) – Compulsory
- New Technologies and Innovation (30 Credits) – Compulsory
- WHAT YOU WILL STUDY ON YOUR BA HONOURS DIGITAL MEDIA AND COMMUNICATIONS
- Become a digital media specialist using the power of analytics
- Learn from practicing media professionals
- COURSE OVERVIEW
- INTAKE
- DURATION
- ATTENDANCE
- COURSE LEADER
Entry Requirements
CBSE / ISC / State Board: minimum 65% overall. Applicants holding only GCSEs can progress via the one-year International Foundation Programme.
Careers
The digital media and communications degree prepares students for careers in the fields of social media, marketing, e-commerce, and content production. Graduates will have excellent career prospects and various potential employers will be available across the private, public and not-for-profit sectors. The programme will prepare students for a range of careers in digital media production and communications. In particular, the degree fully prepares graduates to pursue four career trajectories after graduation: content creator, digital designer, creative technologist, and accounts manager. Graduates develop skills like marketing, customer relationship management, data analytics and business development as per industry standards which prepares them for careers in digital production and communication. Links with the employment market is established through visiting speakers from relevant sections of the industry. Our industry partners offer internships, deliver visiting lectures, assist with field trips and recruit at the University’s Careers Day each year. Graduates may continue studying towards a master's degree, where this digital media and communications degree will provide a strong foundation.74
Accreditation & Professional Recognition
Licensed and accredited by the UAE Ministry of Higher Education and Scientific Research (MoHESR) through the Commission for Academic Accreditation (CAA), and by Dubai's KHDA. The degree is awarded by Middlesex University in the UK (QAA-reviewed).
Programme Details
Award
Bachelor of Arts with Honours (BA Hons)
Start Date
September
Typical Offer
BCC at A Level, or 65% overall in CBSE/ISC
Duration
3 years
Qualification
BA (Hons)
Subject Area
Media & Communications
Study Pattern
Full time
Delivery Format
In person
Tuition Fee
AED 64,557/yr
Annual tuition is AED 64,557 (inclusive of VAT), around AED 193,671 for the full three-year degree. All students receive a minimum 10% academic scholarship, with further scholarships and grants available.