Advertising, PR and Branding BA (Hons)
About This Programme
Integrated communications across advertising, public relations, and brand-led marketing.
Course Highlights
- Advertising, public relations and branding across integrated campaigns.
- Brand identity, audience insight, campaign planning and AI-driven marketing.
- A work placement and major project build a professional portfolio.
- A UK Middlesex University honours degree completed in three years at the Dubai campus.
What You'll Study
Taught on campus, full-time over three years, totalling 120 credits per year.
Year 1
- Communication Skills (30 Credits) – Compulsory
- Creative Media and Cultures (30 Credits) – Compulsory
- Creative Workshops (30 Credits) – Compulsory
- Innovative Projects (30 Credits) – Compulsory
Year 2
- Audience Insights and Engagement (30 Credits) – Compulsory
- Brand Identity (30 Credits) – Compulsory
- Campaign Planning (30 Credits) – Compulsory
- PR and Content Creation (30 Credits) – Optional
- Work Placement in the Creative Industries (30 Credits) – Optional
Year 3
- AI and Digital Communications and Marketing (30 Credits) – Compulsory
- Brand Management (30 Credits) – Compulsory
- Major Project (30 Credits) – Compulsory
- Professional Identity and Entrepreneurship (30 Credits) – Compulsory
- WHAT YOU WILL STUDY ON YOUR BA HONOURS ADVERTISING, PR AND BRANDING PROGRAMME.
- Immerse yourself in the latest media innovations
- Learn how research & strategy powers modern media
- Graduate with the integrated skills & knowledge demanded by employers
- Be taught by media experts & build your industry connections
- COURSE OVERVIEW
- INTAKE
- DURATION
- ATTENDANCE
- COURSE LEADER
Entry Requirements
CBSE / ISC / State Board: minimum 65% overall. Applicants holding only GCSEs can progress via the one-year International Foundation Programme.
Careers
Industry engagement is emphasised within this degree, with opportunities for work placements, live briefs from industry partners, networking events, and guest lectures from professionals. This practical experience and industry exposure give Middlesex students an advantage in the job market, both in the MENA region and worldwide.
Accreditation & Professional Recognition
Licensed and accredited by the UAE Ministry of Higher Education and Scientific Research (MoHESR) through the Commission for Academic Accreditation (CAA), and by Dubai's KHDA. The degree is awarded by Middlesex University in the UK (QAA-reviewed).
Programme Details
Award
Bachelor of Arts with Honours (BA Hons)
Start Date
September
Typical Offer
BCC at A Level, or 65% overall in CBSE/ISC
Duration
3 years
Qualification
BA (Hons)
Subject Area
Media & Communications
Study Pattern
Full time
Delivery Format
In person
Tuition Fee
AED 64,557/yr
Annual tuition is AED 64,557 (inclusive of VAT), around AED 193,671 for the full three-year degree. All students receive a minimum 10% academic scholarship, with further scholarships and grants available.