Advertising, PR and Branding BA (Hons)

BA (Hons)UndergraduateMedia & Communications

About This Programme

Integrated communications across advertising, public relations, and brand-led marketing.

Course Highlights

Advertising, public relations and branding across integrated campaigns.
Brand identity, audience insight, campaign planning and AI-driven marketing.
A work placement and major project build a professional portfolio.
A UK Middlesex University honours degree completed in three years at the Dubai campus.

What You'll Study

Taught on campus, full-time over three years, totalling 120 credits per year.

Year 1

Communication, creative media and workshops.

Communication Skills30 credits
Creative Media and Cultures30 credits
Creative Workshops30 credits
Innovative Projects30 credits

Year 2

Audience, brand identity and campaigns, with options.

Audience Insights and Engagement30 credits
Brand Identity30 credits
Campaign Planning30 credits

Plus optional modules, for example:

PR and Content Creation30 credits
Work Placement in the Creative Industries30 credits

Year 3

AI-driven communications, brand management and a major project.

AI and Digital Communications and Marketing30 credits
Brand Management30 credits
Major Project30 credits
Professional Identity and Entrepreneurship30 credits

Entry Requirements

A Level: BCC at A Level (typically two to three subjects).

English: IELTS 6.0 overall with a minimum of 5.5 in each component, or an accepted equivalent.

CBSE / ISC / State Board: minimum 65% overall. Applicants holding only GCSEs can progress via the one-year International Foundation Programme.

Careers

Graduates work in social media management, digital content creation, advertising and PR agency client servicing, internal communications, and brand and marketing roles.

Accreditation & Professional Recognition

Licensed and accredited by the UAE Ministry of Higher Education and Scientific Research (MoHESR) through the Commission for Academic Accreditation (CAA), and by Dubai's KHDA. The degree is awarded by Middlesex University in the UK (QAA-reviewed).

Programme Details

Award

Bachelor of Arts with Honours (BA Hons)

Start Date

September 2026

Typical Offer

BCC at A Level, or 65% overall in CBSE/ISC

Duration

3 years

Qualification

BA (Hons)

Subject Area

Media & Communications

Study Pattern

Full time

Delivery Format

In person

Tuition Fee

AED 64,557/yr

Annual tuition is AED 64,557 (inclusive of VAT), around AED 193,671 for the full three-year degree. All students receive a minimum 10% academic scholarship, with further scholarships and grants available.

Enquire View Middlesex University Dubai