Bachelor of Psychological Science (Marketing)

BPsychScUndergraduatePsychology

About This Programme

Pairs psychological science with marketing to understand consumer behaviour and decision-making. Three years (Advanced Entry) or four with an Integrated Freshman Year.

Course Highlights

Pairs psychological science with marketing.
APAC-accredited psychology sequence.
Understand consumer behaviour and decision-making.
Degree awarded by the University of Wollongong, Australia.

What You'll Study

Delivered on the Dubai Knowledge Park campus, combining the psychological-science core with marketing subjects across the programme (144 credit points).

Psychology Core

Foundations in Psychology A
Foundations in Psychology B
Research Methods & Statistics
Personality
Biological Psychology and Learning
Cognition and Perception
Development and Social Psychology
Psychopathology

Marketing Major

Marketing Research and Consumer Insights
Consumer Behaviour
Marketing & Digital Communication
Marketing Strategy & Innovation

Entry Requirements

Academic: High-school completion with curriculum-specific grades. Advanced Entry (3-year) or Direct Entry (4-year). Includes 6 cp of Emirati Studies.

English: IELTS Academic 6.0 for 3-year Advanced Entry; IELTS 5.0 for 4-year Direct Entry.

Fee is AED 63,449 per year (VAT inclusive).

Careers

Graduates become consumer behaviour analysts, marketing strategists, brand managers, market research analysts and digital marketing specialists.

Accreditation & Professional Recognition

Accredited by the UAE Ministry of Education (CAA) and KHDA-licensed; conferred by the University of Wollongong (Australia). The psychology sequence is APAC-accredited.

Professional exemptions

APAC (Australian Psychology Accreditation Council)

Programme Details

Award

Bachelor of Psychological Science (Marketing)

Start Date

September 2026 (also January & April intakes)

Typical Offer

High-school completion; IELTS 6.0 (3-yr) / 5.0 (4-yr)

Duration

3 years

Qualification

Bachelors

Subject Area

Psychology

Campus

Dubai

Course Type

Marketing specialisation

Tuition Fee

AED 63,449/yr

Apply online at uowdubai.ac.ae. Scholarships and merit awards are available.

Enquire View University of Wollongong in Dubai

Next intakes

JanSep

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