Bachelor of Psychological Science (Marketing)

BPsychScUndergraduatePsychology

About This Programme

Pairs psychological science with marketing to understand consumer behaviour and decision-making. Three years (Advanced Entry) or four with an Integrated Freshman Year.

Course Highlights

Pairs psychological science with marketing.
APAC-accredited psychology sequence.
Understand consumer behaviour and decision-making.
Degree awarded by the University of Wollongong, Australia.

What You'll Study

Delivered on the Dubai Knowledge Park campus, combining the psychological-science core with marketing subjects across the programme (144 credit points).

Subjects

Critical Thinking & Communication Skills in Psychology
Foundations in Psychology A
Foundations in Psychology B
Research Methods & Statistics
Marketing Research and Consumer Insights
Consumer Behaviour
Marketing & Digital Communication
Marketing Strategy & Innovation
Personality
Biological Psychology and Learning
Cognition and Perception
Development and Social Psychology
Quantitative Methods in Psychology
Psychopathology
Assessment and Intervention
History and Philosophy of Psychology
Design and Analysis
Advanced Topics in Cognition
Social Behaviour and Individual Differences
Topics in Applied Psychology
Child Development

Entry Requirements

Academic: Advanced Entry (3 years) or Direct Entry (4 years), by school system. UAE/Arab Al-Thanawiyya Al-Aama 70% (direct entry only); American High School Diploma grade C (70% or 2.5/4.0), plus SAT 1100 for advanced entry; India CBSE 10.5 advanced / 7 direct; India ICSE 77% / 55%; Chinese Senior High School 80% / 60%; Pakistan HSSC 88% / 65%; South Korea CSAT 77.5% / 70%.

A Level: British GCE: five IGCSE/GCSE subjects at grade D plus three A Levels at CCD for advanced entry, or two AS / one A Level at grade D for direct entry, in both cases with Year 13 completed.

IB Diploma: International Baccalaureate Diploma: 25 points for advanced entry, 21 points for direct entry.

English: IELTS Academic 6.0 overall with 6.0 in each band for advanced entry, or 5.0 overall for direct entry. TOEFL iBT 79 (18 Reading/Writing, 17 Listening/Speaking) or 40 overall. PTE Academic 54 with 54 in each communicative skill, or 42 overall.

UOWD publishes a 21-row matrix covering a further nine school systems (Bangladesh, Brazil, Colombia, Iran, Japan, Kenya, Mexico, Nepal, Nigeria, CIS). See the programme page for the full table.

Careers

Graduates become consumer behaviour analysts, marketing strategists, brand managers, market research analysts and digital marketing specialists.

Accreditation & Professional Recognition

Accredited by the UAE Ministry of Education (CAA) and KHDA-licensed; conferred by the University of Wollongong (Australia). The psychology sequence is APAC-accredited.

Professional exemptions

APAC (Australian Psychology Accreditation Council)

Programme Details

Award

Bachelor of Psychological Science (Marketing)

Start Date

September 2026 (also January & April intakes)

Typical Offer

High-school completion; IELTS 6.0 (3-yr) / 5.0 (4-yr)

Duration

3 years

Qualification

Bachelors

Subject Area

Psychology

Campus

Dubai

Course Type

Marketing specialisation

Tuition Fee

AED 63,449/yr

Apply online at uowdubai.ac.ae. Scholarships and merit awards are available.

Enquire View University of Wollongong in Dubai

Next intakes

JanSep

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