Marketing with Industrial Placement BSc
Course Highlights
- Marketing in Action module - work on a real client consultancy project
- Built-in accreditation modules and certification opportunities with the Chartered Institute of Marketing
- Our strong links with industry mean academic study is combined with a real practical focus, leading to excellent job opportunities.
- Research-led teaching linked to real-world business practice
- Birmingham Business School is consistently found in international ranking tables. Join the top 1% of business schools with prestigious triple-crown accreditation from AACSB, AMBA and EQUIS.
What You'll Study
Engage in small class sizes, personalised one-to-one sessions with your tutor and learn from academics in the UK and Dubai. This course combines lectures, seminars, workshops, and assessments, providing you hands-on marketing skills backed by essential theory from business, economics, and media. Lectures to build foundational and advanced marketing knowledge Interactive seminars for discussion, debate, and critical reflection Workshops and projects simulating real-world marketing scenarios You’ll transform your career prospects with tailored placements approved by the University of Birmingham with guidance from our Careers Team.
Year 1
Your first year introduces the foundations of marketing, communication, consumption, and culture. You’ll explore contemporary theories and practices while developing academic and employability skills. This year is designed to build your confidence and self-awareness, preparing you to think critically about the role of marketing within organisations and society.
- Accounting, Accountability and Financial Decision-making20 credits
- Consumption, Markets and Culture20 credits
- Discover Marketing20 credits
- Introduction to Marketing and Communications20 credits
- Organisations, Management and Entrepreneurship20 credits
- Quantitative Skills for Business20 credits
Year 2
In your second year, you’ll deepen your knowledge and begin to specialise. You’ll study consumer behaviour, marketing strategy, data-driven marketing, communications, and new technologies, while gaining practical experience through applied learning. This stage encourages you to connect theory with real-world contexts and develop the skills required for responsible, ethical, and sustainable marketing practice.
- Consumer Behaviour20 credits
- Data Driven Marketing20 credits
- International Marketing20 credits
- Marketing Communications20 credits
- Research Methods20 credits
You must select 20 credits from the following:
- Event and Festival Management20 credits
- Human Resource Management20 credits
- Project Management20 credits
- Industrial Placement120 credits
Year 3
Your final year allows you to tailor your learning to your professional ambitions. You will complete accredited modules that can lead to Chartered Institute of Marketing certification, providing an industry-recognised qualification alongside your degree. The year culminates with a final project or dissertation, enabling you to showcase your expertise and readiness for a successful marketing career.
- Data Visualization and Consumer Insights20 credits
- Marketing Research Project40 credits
- Marketing in Action40 credits
You must select 1 module from the following:
- Responsible Marketing and Society20 credits
- Services and Retail Strategy20 credits
Entry Requirements
Careers
In a competitive global market, you need to be ready for work before you graduate. At the University of Birmingham Dubai, our careers services will help you plan and achieve your ambitions. Whatever you plan to do after your degree, the Careers Network Dubai information, advice, and guidance service offers support to help you identify your options, develop your skills and gain access to opportunities that propel you towards your career goal.
Accreditation & Professional Recognition
Our BSc Marketing with Industrial Placement degree helps you builds knowledge in blending marketing theory, practical application, and industry accreditation to ensure you graduate career-ready and industry recognised.
Programme Details
Award
Bachelor of Science
Start Date
September 2026
Typical Offer
AAB-BBB
Duration
4 years
Qualification
Bachelors
Subject Area
Business & Finance
Campus
Dubai
Course Type
Single honours
Tuition Fee
AED 134,922/yr
Tuition for September 2026 entry: AED 134,922 per year. To apply for an undergraduate programme, you will need to submit your application and supporting documents online. Choosing to study with the University of Birmingham Dubai is an exciting decision and you may have many questions on what to do next. You can find out more on our How to Apply page. Apply directly through the University of Birmingham Dubai Admissions portal (not UCAS); there is no application fee. A non-refundable AED 5,000 tuition deposit is payable on accepting an offer and is deducted from your fees. Decisions are usually issued within 10 working days.