Marketing MSc
About This Programme
The MSc Marketing at the University of Birmingham Dubai prepares marketing professionals to lead in an increasingly digital and global marketplace, combining academic depth with practical application to build the strategic, analytical and digital capabilities employers look for. The course page gives its ranking as 48th in the world for Marketing in the QS Business Masters Rankings 2026, and it is taught by the triple-crown accredited Birmingham Business School and accredited by the Chartered Institute of Marketing. It runs for 12 months full-time or 24 months part-time, with modules block-taught over weekends. The first semester covers marketing strategy, consumer insights, marketing communications and research; the second applies them in digital, responsible and international marketing; and the summer is given to a 40-credit research dissertation or a company project on a live marketing problem in a UAE organisation.
Course Highlights
- Chartered Institute of Marketing (CIM) accreditation, with an accelerated route to CIM qualifications such as the Certificate in Professional Marketing or Professional Digital Marketing.
- Live project assessments with organisations in the UAE, and a company project researching a live marketing problem in a real UAE organisation.
- Guest speakers and alumni from organisations including Noon, Careem and Porsche.
- Weekend block teaching that fits around work, internships or other commitments, in a business hub with access to diverse markets across the UAE and GCC.
- Ranked 48th in the world for Marketing in the QS Business Masters Rankings 2026, with Birmingham 68th in the QS World University Rankings 2027 and one of the UK universities most targeted by leading graduate employers (top 2, High Fliers Research 2026), as stated on the course page.
What You'll Study
Teaching is through lectures, workshops, seminars and practical labs, with modules block-taught over weekends to suit working professionals. Assessment includes group and individual projects, group presentations, individual reports, essays and briefing papers. For the final project, students choose a traditional dissertation or a company project. The Programme Director is Dr Sarah Percy, who brings marketing industry experience in the services and luxury goods sectors in the UK.
Course modules
2026/27 session. 180 credits: seven compulsory 20-credit modules and a 40-credit dissertation or company project. Semester 1 covers marketing strategy, consumer insights, marketing communications and research; Semester 2 covers digital, responsible and international marketing; the dissertation or company project runs in the summer term.
- Marketing Strategy20 credits
- Consumer Insights20 credits
- Marketing Communications20 credits
- Research and Analysis in Marketing20 credits
- Digital Marketing20 credits
- Responsible Marketing20 credits
- International Marketing20 credits
Choose one of the following.
- Company Project40 credits
- Dissertation40 credits
Entry Requirements
Applicants must meet both the University's general entry requirements and the course's own criteria. Each application is reviewed by the course's Admissions Tutor, who decides whether to make an offer.
Careers
The MSc prepares graduates for marketing careers across many industries, in roles such as Marketing Executive, Brand Manager, Digital Marketing Specialist, Market Research Analyst and Marketing Consultant. The Careers Network Dubai supports career planning, networking and professional development.
Accreditation & Professional Recognition
Accredited by the UAE Ministry of Higher Education and Scientific Research, and listed as Active on the Commission for Academic Accreditation register as the Masters of Science in Marketing. The programme is accredited by the Chartered Institute of Marketing (CIM), giving accelerated attainment of CIM qualifications such as the Certificate in Professional Marketing or Professional Digital Marketing, and Birmingham Business School holds triple-crown accreditation (AACSB, AMBA and EQUIS).
Programme Details
Award
Master of Science (MSc)
Start Date
September 2026 (applications closed; September 2027 details to follow)
Typical Offer
2:1 Honours degree or postgraduate diploma in any subject, or an overseas equivalent
Duration
1 year full-time (12 months); 2 years part-time (24 months)
Qualification
Masters
Subject Area
Business & Finance
Campus
Dubai
Study Pattern
Full time, Part time
Delivery Format
In person
Tuition Fee
AED 160,919/yr
AED 160,919 a year full-time or AED 80,460 a year part-time, for September 2026 entry. The fee covers tuition, examinations and graduation and is charged for each year of study, so part-time students pay it in both years; it can be paid in full or in instalments, and it does not include visa or living costs. Applications for September 2026 entry to this programme are closed, and details for September 2027 entry will be published later. Applications are made online through the University of Birmingham Dubai Admissions portal, with no application fee; postgraduate applicants upload transcripts for study completed so far, their degree certificate if available, and a CV. Decisions are usually made within 10 working days of all documents arriving. A non-returnable AED 5,000 deposit, deducted from tuition, is paid on accepting an offer. Scholarships of up to 30% are assessed from the application itself, with no separate form, and full-time students can apply for a student visa sponsored by the University.