Marketing BSc
About This Programme
The BSc Marketing at the University of Birmingham Dubai is a three-year degree that teaches how to market products and services effectively, helping organisations grow and consumers make informed choices. It combines marketing theory, practical application and professional accreditation so that graduates finish career-ready and industry-recognised, in a field that spans fashion, technology, travel, finance and every other sector. The course blends creativity with analysis, from brand identity and storytelling to social media strategy and data-driven insight, and was developed with industry experts. The University was not accepting applications for September 2026 entry to this programme.
Course Highlights
- A Marketing in Action module in which students work on a consultancy project for a real client.
- Accreditation modules built into the degree, with certification opportunities from the Chartered Institute of Marketing (CIM).
- Research-led teaching linked to real business practice.
- Taught within a business school holding triple-crown accreditation from AACSB, AMBA and EQUIS, a status held by the top 1% of business schools.
What You'll Study
Classes are small, students have one-to-one sessions with their tutor, and teaching comes from academics in both the UK and Dubai. The course combines lectures, seminars, workshops and assessments, pairing hands-on marketing skills with theory drawn from business, economics and media: lectures build foundational and advanced knowledge, interactive seminars are for discussion, debate and critical reflection, and workshops and projects simulate real marketing situations.
Year 1
2026/27 session. Foundations of marketing, communication, consumption and culture, with current theory and practice, academic and employability skills, and a critical look at the role of marketing in organisations and society.
- Accounting, Accountability and Financial Decision-making20 credits
- Consumption, Markets and Culture20 credits
- Discover Marketing20 credits
- Introduction to Marketing and Communications20 credits
- Organisations, Management and Entrepreneurship20 credits
- Quantitative Skills for Business20 credits
Year 2
2027/28 session. Deeper study and the start of specialisation: consumer behaviour, marketing strategy, data-driven marketing, communications and new technologies, with applied learning that links theory to real contexts and to responsible, ethical and sustainable marketing.
- Consumer Behaviour20 credits
- Data Driven Marketing20 credits
- International Marketing20 credits
- Marketing Communications20 credits
- Research Methods20 credits
Select 20 credits from the following.
- Event and Festival Management20 credits
- Human Resource Management20 credits
- Project Management20 credits
Year 3
2028/29 session. Learning tailored to career goals, including accredited modules that can lead to Chartered Institute of Marketing certification alongside the degree, and a final project or dissertation.
- Data Visualization and Consumer Insights20 credits
- Marketing Research Project40 credits
- Marketing in Action40 credits
Select 1 module from the following. Optional modules are indicative and can vary from year to year.
- Responsible Marketing and Society20 credits
- Services and Retail Strategy20 credits
Entry Requirements
Applicants must meet both the University's general entry requirements and the course's own criteria. Each application is reviewed by the course's Admissions Tutor, who decides whether to make an offer.
Careers
The Careers Network Dubai gives students information, advice and guidance to identify their options, develop their skills and reach opportunities, so that they are ready for work before graduating into a competitive global market.
Accreditation & Professional Recognition
Accredited by the UAE Ministry of Higher Education and Scientific Research, and listed as Active on the Commission for Academic Accreditation register as the Bachelor of Science in Marketing. Year 3 includes accredited modules that can lead to Chartered Institute of Marketing (CIM) certification, and Birmingham Business School holds triple-crown accreditation (AACSB, AMBA and EQUIS).
Programme Details
Award
Bachelor of Science (BSc)
Start Date
September (not accepting applications for September 2026 entry)
Typical Offer
AAB-BBB
Duration
3 years
Qualification
Bachelors
Subject Area
Business & Finance
Campus
Dubai
Course Type
Single honours
Study Pattern
Full time
Delivery Format
In person
Tuition Fee
AED 134,922/yr
AED 134,922 per year, full-time, as published for September 2026. The fee covers tuition, examinations and graduation, is charged for each year of study and stays the same for the whole degree; it can be paid in full or in three instalments a year. The University was not accepting applications for September 2026 entry to this programme, and details for September 2027 entry will be published later. Applications are made directly through the University of Birmingham Dubai Admissions portal (not UCAS), with no application fee, and are usually decided within 10 working days of all documents arriving. A non-returnable AED 5,000 deposit, deducted from tuition, is paid on accepting an offer. Scholarships of up to 30% are assessed from the application itself, with no separate form.