Around 30 hours of weekly contact time through lectures, small-group seminars and practical workshops, supplemented by self-guided study. Assessment is a mix of coursework and exams, with the final degree weighted toward your later years.
Explore the foundations of marketing, communication, consumption and culture alongside core business skills.
Develop consumer, data-driven and international marketing with a research methods core and an optional module.
Plus one optional module (20 credits) from:
Apply your skills through a live consultancy project and a major research project, with an optional module.
Plus one optional module (20 credits) from:
Applications are reviewed by the course Admissions Tutor against both general and course-specific criteria.
The Careers Network in Dubai helps you identify options, develop skills and access opportunities. Marketing graduates progress into brand management, advertising, digital marketing, market research, consumer insight and consultancy.
Accredited by the UAE Ministry of Higher Education and Scientific Research, and by the Chartered Institute of Marketing (CIM). Delivered by the triple-crown accredited Birmingham Business School (AACSB, AMBA, EQUIS).
Award
Bachelor of Science (BSc)
Start Date
September 2026
Typical Offer
AAB-BBB at A Level
Duration
3 years
Qualification
Bachelors
Subject Area
Business & Finance
Campus
Dubai
Course Type
Single honours
AED 134,922/yr
Apply online with your supporting documents. A non-returnable tuition deposit of AED 5,000 secures your place and is deducted from your total fees.