Business Management with Marketing and Industrial Placement BSc

Course Highlights

• Birmingham Business School is consistently found in international ranking tables and accredited by leading bodies, AMBA, EQUIS and AACSB. The triple-crown accreditation confirms our position within an elite group.
• Our strong links with industry mean academic study is combined with a real practical focus, leading to excellent job opportunities.
• The University of Birmingham is one of the UK's most consistently sought‑after universities by the UK’s top graduate employers, and has been for the last decade (High Fliers Research 2026).

What You'll Study

Experience a comprehensive learning approach with lectures, collaborative projects, and personalised support in small group sessions. Structured Learning: 30 hours of weekly contact time, supplemented by self-guided study tailored to your degree and specific module requirements. Small Group Seminars: Engage in interactive discussions and collaborate with peers, promoting a deeper understanding of course material. Practical Workshops: Develop hands-on skills and apply theoretical knowledge to real-world scenarios, enhancing your problem-solving abilities. You’ll transform your career prospects with tailored placements approved by the University of Birmingham with guidance from our Careers Team. Your progress is assessed through coursework and exams. Coursework takes a variety of forms, including reports, essays, group presentations, class essays and computer assignments. You must achieve satisfactory results to proceed to the next year. Your final degree is based on marks gained in the second and third years and credits which you build up throughout the whole programme. Both placements are worth 120 credits in total and comprise of 12.5% of the total degree classification. As a Business Management with Marketing and Placement graduate, you will receive the critical, analytical and communication skills that are highly sought after by top employers. Achieve your professional aspirations with our dedicated on-campus career support. We'll guide you in developing a winning career strategy, setting you apart in the competitive job market. Whether you aim to build your own business or pursue opportunities in the UAE and beyond, our expert guidance will ensure you're primed for success upon graduation. Unlock your potential and embark on the career journey you've always dreamed of! Our accomplished graduates have thrived in various fields, from advertising and banking to law, accounting, marketing, consulting, and communications. Invest in a versatile education that empowers you to carve your unique path to success!

Entry Requirements

Careers

At Birmingham Dubai, our aim is to make sure that success in your studies leads you on to a fulfilling career. Whatever you plan to do after your degree, the Careers Network information, advice and guidance service offers support to help you identify your options, develop your skills and gain access to opportunities that propel you towards your career goal. In a competitive global market, you need to be ready for work before you graduate. At the University of Birmingham Dubai, our careers services will help you plan and achieve your ambitions. Whatever you plan to do after your degree, the Careers Network Dubai information, advice, and guidance service offers support to help you identify your options, develop your skills and gain access to opportunities that propel you towards your career goal.

Accreditation & Professional Recognition

Accredited by the United Arab Emirates Ministry of Higher Education and Scientific Research.

Programme Details