Around 30 hours of weekly contact time through lectures, small-group seminars and practical workshops, supplemented by self-guided study. Assessment is a mix of coursework and exams, with the final degree weighted toward your later years.
An integrated foundation year building core business, quantitative and academic skills for degree-level study.
Build the foundations of management, marketing, economics, accounting and quantitative analysis.
Deepen marketing with consumer behaviour, marketing communications and strategy.
Apply consumer insight and crisis management, culminating in a dissertation, with two optional modules.
Plus two optional modules (20 credits each) from:
A foundation-entry pathway for students who need preparation before direct undergraduate entry.
The Careers Network in Dubai helps you plan and progress. Graduates move into advertising, marketing, banking, law, accounting, consulting and communications.
Accredited by the UAE Ministry of Higher Education and Scientific Research, and by the Chartered Institute of Marketing (CIM). Delivered by the triple-crown accredited Birmingham Business School (AACSB, AMBA, EQUIS).
Award
Bachelor of Science (BSc)
Start Date
September 2026
Typical Offer
BBC-BCC at A Level (foundation entry)
Duration
5 years
Qualification
Bachelors
Subject Area
Business & Finance
Campus
Dubai
Course Type
Integrated year in industry, Integrated foundation year, Major/minor
AED 123,506/yr
Tuition is AED 123,506 for the foundation year, then AED 134922 per subsequent year. A non-returnable tuition deposit of AED 5,000 secures your place and is deducted from your total fees.