Business Management with Marketing BSc
Course Highlights
- Birmingham Business School is consistently found in international ranking tables and accredited by leading bodies, AMBA, EQUIS and AACSB. The triple-crown accreditation confirms our position within an elite group.
- Our strong links with industry mean academic study is combined with a real practical focus, leading to excellent job opportunities.
- The University of Birmingham is one of the UK's most consistently sought‑after universities by the UK’s top graduate employers, and has been for the last decade (High Fliers Research 2026).
What You'll Study
Experience a comprehensive learning approach with lectures, collaborative projects, and personalised support in small group sessions. You’ll learn by attending lectures, small group classes to further your understanding of material covered in lectures. You’ll work in groups and make presentations, both skills that are valued by employers. 30 hours weekly contact time. The remainder will be self-guided study based on content and requirement of specific modules. Your progress is assessed through coursework and exams. Coursework takes a variety of forms, including reports, essays, group presentations, class essays and computer assignments. You must achieve satisfactory results to proceed to the next year. Your final degree is based on marks gained in the second and third years and credits which you build up throughout the whole programme. As a Business Management with Marketing graduate, you will receive the critical, analytical and communication skills that are highly sought after by top employers. Achieve your professional aspirations with our dedicated on-campus career support. We'll guide you in developing a winning career strategy, setting you apart in the competitive job market. Whether you aim to build your own business or pursue opportunities in the UAE and beyond, our expert guidance will ensure you're primed for success upon graduation. Unlock your potential and embark on the career journey you've always dreamed of! Our accomplished graduates have thrived in various fields, from advertising and banking to law, accounting, marketing, consulting, and communications. Invest in a versatile education that empowers you to carve your unique path to success!
Year 1
Your first year introduces the study of business through core modules across Economics and Accounting, Marketing and Communications, Organisations, Management and Entrepreneurship, Quantitative Skills and Management Education and Learning, building a strong foundation in key business and analytical skills.
- Economics for Business20 credits
- Introduction to Marketing and Communications20 credits
- Organisations, Management and Entrepreneurship20 credits
- Accounting, Accountability and Financial Decision-making20 credits
- Discover Management Education and Learning20 credits
- Quantitative Skills for Business20 credits
Year 2
In year two you’ll build your degree depending on your interests and career aspirations. Modules will cover consumer behaviour, HRM, marketing communications, marketing and new technology, research methods and responsible business.
- Business Strategy20 credits
- Consumer Behaviour20 credits
- Human Resource Management20 credits
- Marketing Communications20 credits
- Research Methods20 credits
- Responsible Business: Theory and Practice20 credits
Year 3
In your third year, you’ll master advanced marketing concepts through cutting-edge modules including Crisis Management, Data Visualization and Consumer Insights, and an in-depth Dissertation, alongside elective choices such as Responsible Marketing and Society, Services and Retail Strategy, or Small Business and Entrepreneurship. These modules equip you to tackle contemporary marketing challenges and develop strategic expertise, positioning you as a sought-after marketing professional.
- Crisis Management20 credits
- Data Visualization and Consumer Insights20 credits
- Dissertation40 credits
You must choose 2 modules from the following options:
- Responsible Marketing and Society20 credits
- Services and Retail Strategy20 credits
- Small Business and Entrepreneurship20 credits
Entry Requirements
Careers
At Birmingham Dubai, our aim is to make sure that success in your studies leads you on to a fulfilling career. Whatever you plan to do after your degree, the Careers Network information, advice and guidance service offers support to help you identify your options, develop your skills and gain access to opportunities that propel you towards your career goal. In a competitive global market, you need to be ready for work before you graduate. At the University of Birmingham Dubai, our careers services will help you plan and achieve your ambitions. Whatever you plan to do after your degree, the Careers Network Dubai information, advice, and guidance service offers support to help you identify your options, develop your skills and gain access to opportunities that propel you towards your career goal.
Accreditation & Professional Recognition
Accredited by the United Arab Emirates Ministry of Higher Education and Scientific Research.
Programme Details
Award
Bachelor of Science
Start Date
September 2026
Typical Offer
AAB-BBB
Duration
3 years
Qualification
Bachelors
Subject Area
Business & Finance
Campus
Dubai
Course Type
Major/minor
Tuition Fee
AED 134,922/yr
Tuition for September 2026 entry: AED 134,922 per year. To apply for an undergraduate programme, you will need to submit your application and supporting documents online. Apply directly through the University of Birmingham Dubai Admissions portal (not UCAS); there is no application fee. A non-refundable AED 5,000 tuition deposit is payable on accepting an offer and is deducted from your fees. Decisions are usually issued within 10 working days.