Business Management with Marketing BSc

BScUndergraduateBusiness & Finance

Course Highlights

Programme developed with industry, including Beiersdorf, Big Cat, Cogent Elliott and Unilever.
Accredited by the Chartered Institute of Marketing (CIM) — a head start toward professional status.
Study at a triple-crown accredited business school (AMBA, EQUIS, AACSB).
Strong industry links combine academic rigour with a real, practical focus.

What You'll Study

Around 30 hours of weekly contact time through lectures, small-group seminars and practical workshops, supplemented by self-guided study. Assessment is a mix of coursework and exams, with the final degree weighted toward your later years.

Year 1

Build the foundations of management, marketing, economics, accounting and quantitative analysis.

Economics for Business20 credits
Introduction to Marketing and Communications20 credits
Organisations, Management and Entrepreneurship20 credits
Accounting, Accountability and Financial Decision-making20 credits
Discover Management Education and Learning20 credits
Quantitative Skills for Business20 credits

Year 2

Deepen marketing with consumer behaviour, marketing communications and strategy.

Business Strategy20 credits
Consumer Behaviour20 credits
Marketing Communications20 credits
Human Resource Management20 credits
Research Methods20 credits
Responsible Business: Theory and Practice20 credits

Year 3

Apply consumer insight and crisis management, culminating in a dissertation, with two optional modules.

Crisis Management20 credits
Data Visualization and Consumer Insights20 credits
Dissertation40 credits

Plus two optional modules (20 credits each) from:

Responsible Marketing and Society20 credits
Services and Retail Strategy20 credits
Small Business and Entrepreneurship20 credits

Entry Requirements

A Level: AAB-BBB at A Level, with GCSE Mathematics at grade 5/B and English at grade 6/B.

IB Diploma: 6,6,5 at Higher Level with a minimum of 32 points overall, and SL or HL Mathematics at 5.

English: IELTS, TOEFL or PTE to the University's required level, or completion of a Presessional English course.

Applications are reviewed by the course Admissions Tutor against both general and course-specific criteria.

Careers

The Careers Network in Dubai helps you plan and progress. Graduates move into advertising, marketing, banking, law, accounting, consulting and communications.

Accreditation & Professional Recognition

Accredited by the UAE Ministry of Higher Education and Scientific Research, and by the Chartered Institute of Marketing (CIM). Delivered by the triple-crown accredited Birmingham Business School (AACSB, AMBA, EQUIS).

Programme Details

Award

Bachelor of Science (BSc)

Start Date

September 2026

Typical Offer

AAB-BBB at A Level

Duration

3 years

Qualification

Bachelors

Subject Area

Business & Finance

Campus

Dubai

Course Type

Major/minor

Tuition Fee

AED 134,922/yr

Apply online with your supporting documents. A non-returnable tuition deposit of AED 5,000 secures your place and is deducted from your total fees.

Enquire View University of Birmingham Dubai

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