BA (Honors) Media & Communication: PR & Corporate Communication

Semester 1

• Academic English3 credits
• Arabic I3 credits
• UAE: History and Culture2 credits
• Basic Psychology3 credits
• Media Theories with Culture and Communication3 credits

Semester 2

• Entrepreneurship, Innovation and Sustainability3 credits
• Cross Cultural Management3 credits
• Islamic Studies2 credits
• Media Economics3 credits
• Fundamentals of Marketing3 credits

Years 2-4: Major Core

Media core shared by both concentrations, with Design Thinking and service-learning alongside.

• Advertising and Contemporary Culture
• Practical: Creation of a Newspaper / Film / Marketing Communication
• Corporate Film Production
• Research Methodology
• Design Thinking
• Service Learning / Social Responsibility

Concentration: PR & Corporate Communication

Concentration courses from Semester 3 onward; the honors year adds the dissertation (146 credits, three-year 120-credit BA exit available).

• Introduction to Public Relations Practice
• Consumer Behaviour
• Corporate Communication Strategy
• Event Management
• Corporate Communications in Specialised Sectors
• Political and Advocacy Communication
• Crisis Management in Public Relations
• Global Public Relations
• Corporate Governance and CSR
• Strategic PR and Campaign Planning
• Retail Marketing
• Business Statistics and Market Research