A four-year, 146-credit media degree concentrating on digital marketing and advertising, with internships, project work and a three-year BA exit option.
Media core shared by both concentrations, with Design Thinking and service-learning alongside.
Concentration courses from Semester 3 onward; the honors year adds the dissertation (146 credits, three-year 120-credit BA exit available).
AED 250 application fee; merit scholarships are assessed automatically from the application documents.
Digital marketing manager, social media strategist, SEO and SEM specialist, media planner and creative advertising roles.
CAA-accredited (UAE Ministry of Education) and KHDA-permitted; the degree is awarded by Symbiosis International (Deemed University), UGC Category-I.
Award
BA (Honors) Media & Communication: Digital Marketing & Advertising
Start Date
September 2026 / January 2027
Typical Offer
60% overall in Grade 12
Duration
4 years
Qualification
Bachelors
Subject Area
Media & Communication
Campus
Dubai
Course Type
Bachelor of Arts in Media and Communication (Honors)
Study Pattern
Full time
Delivery Format
In person
AED 42,000/yr
Apply online at siu-dubai.ac.ae/apply-now for the Fall (September) or Spring (January) intake; shortlisted applicants interview with the Admissions Committee and accept the offer by paying the first instalment.