BA (Honors) Media & Communication: Digital Marketing & Advertising
About This Programme
A four-year, 146-credit media degree concentrating on digital marketing and advertising, with internships, project work and a three-year BA exit option.
Course Highlights
- Digital marketing and advertising concentration
- 146 credits over 8 semesters with internships
- Three-year BA exit option after 120 credits
What You'll Study
Semester I
14 credit hours.
- Academic English (DBP6001)3 credits
- Arabic I (DBT6592)3 credits
- UAE-History and Culture (DBP6002)2 credits
- Basic Psychology (DBT6307)3 credits
- Media Theories with Culture and Communication (DBT6360)3 credits
Semester II
14 credit hours.
- Entrepreneurship, Innovation, and Sustainability (DBT2001)3 credits
- Cross Cultural Management (DBT2276)3 credits
- Islamic Studies (DBP6004)2 credits
- Media Economics (DBT6739)3 credits
- Fundamentals of Marketing (DBT2465)3 credits
Semester III
18 credit hours.
- Design Thinking (DBT8732)3 credits
- Business and Managerial Communication (DT6754)3 credits
- Major Course 53 credits
- Major Course 63 credits
- Minor Course 13 credits
- Minor Course 23 credits
Where a slot lists several courses they are the alternatives for that requirement, one per specialisation; the catalogue prints its credit once.
- Introduction to Advertising (DBT5135)
- Introduction to Public Relations Practice (DBT5976)
- Retail Marketing (DBTM2135)
- Digital Branding Strategy (DBTMC5174)
Semester IV*
16 credit hours.
- Major Course 73 credits
- Major Course 83 credits
- Major Course 93 credits
- Minor Course 33 credits
- Service Learning (DBT8000)4 credits
Where a slot lists several courses they are the alternatives for that requirement, one per specialisation; the catalogue prints its credit once.
- Consumer Behaviour (DBT6306)
- Digital Marketing (DBT3680)
- Business Statistics (DBT2720)
- Data Analytics using MS Excel (DBT3742)
- Corporate Communications in Specialized Sectors (DBTMC5220)
- Advertising Strategy (DBT5611)
Semester V*
18 credit hours.
- Major Course 103 credits
- Major Course 113 credits
- Major Course 123 credits
- Minor Course 43 credits
- Minor Course 53 credits
- Minor Course 63 credits
Where a slot lists several courses they are the alternatives for that requirement, one per specialisation; the catalogue prints its credit once.
- Corporate Communication Strategy (DBTMC5213)
- Social Media Marketing (DBTMC5216)
- Crisis Management in Public Relations (DBTMC5211)
- Advertising Film Making (DBTMC5226)
- Event Management (DBTMC5219)
- Influencer and Content Marketing (DBTMC5227)
- Corporate Communication Strategy (DBT5952)
- Social Media Marketing (TMC5216)
- Crisis Management in Public Relations (TMC5211)
- Event Management (TMC5219)
- Influencer and Content Marketing (TMC5227)
Semester VI*
15 credit hours.
- Practical: Creation of a Newspaper/Film/Marketing / Communication-AD, PR (DBT5448)3 credits
- Corporate Film Production (TMC5186)3 credits
- Major Course 153 credits
- Major Course 163 credits
- Minor Course 73 credits
Where a slot lists several courses they are the alternatives for that requirement, one per specialisation; the catalogue prints its credit once.
- Corporate Governance and CSR (DBTM2219)
- User Interface Design and No Code App Development (DBTD8005)
- Global Public Relations (DBTMC5175)
- Sustainable Marketing (DBTM2223)
- User Interface Design and No Code App Development" (DBTD8005)
Semester VII*
13 credit hours.
- Research Methodology (DBT5525)3 credits
- Major Course 183 credits
- Minor Course 83 credits
- Internship (DBT5904)4 credits
Where a slot lists several courses they are the alternatives for that requirement, one per specialisation; the catalogue prints its credit once.
- Strategic PR and Campaign Planning (DBTMC5218)
- Advertising Design and Creatives (DBTMC5176)
Semester VIII*
12 credit hours.
- Project (DBT5806)6 credits
- Advertising and Contemporary Culture (DBT6094)3 credits
- Major Course 203 credits
Where a slot lists several courses they are the alternatives for that requirement, one per specialisation; the catalogue prints its credit once.
- Political and Advocacy Communication (TMC5177)
- Global Business Environment (DBT2781)
Entry Requirements
AED 250 application fee; merit scholarships are assessed automatically from the application documents.
Careers
Digital marketing manager, social media strategist, SEO and SEM specialist, media planner and creative advertising roles.
Accreditation & Professional Recognition
CAA-accredited (UAE Ministry of Education) and KHDA-permitted; the degree is awarded by Symbiosis International (Deemed University), UGC Category-I.
Programme Details
Award
BA (Honors) Media & Communication: Digital Marketing & Advertising
Start Date
September 2026 / January 2027
Typical Offer
60% overall in Grade 12
Duration
4 years
Qualification
Bachelors
Subject Area
Media & Communication
Campus
Dubai
Course Type
Bachelor of Arts in Media and Communication (Honors)
Study Pattern
Full time
Delivery Format
In person
Tuition Fee
AED 42,000/yr
Apply online at siu-dubai.ac.ae/apply-now for the Fall (September) or Spring (January) intake; shortlisted applicants interview with the Admissions Committee and accept the offer by paying the first instalment.