Bachelor of Communication in Strategic Communication
About This Programme
Work with real clients on real campaigns, building professional communication skills across public relations, communication strategy and planning, issues and crisis management, campaign management and web analytics. Recognised by Communication and Public Relations Australia (CPRA).
Course Highlights
- Work with real clients on real campaigns
- Public relations, communication strategy, crisis management and web analytics
- Recognised by Communication and Public Relations Australia (CPRA); MEPRA and PRCA MENA memberships
- 3 years, or fast-track in 2 years, with a free double major
What You'll Study
Taught on campus over 3 years (8 trimesters), or fast-tracked in 2 years (6 trimesters). Three intakes a year: January, May and September.
Course Core - 21 cp
- COM100 Thinking Communication3 credits
- COM101 Social Media3 credits
- COM200 Communication Research3 credits
- COM306 Specialist Communication3 credits
Specified Electives (Select three)
Specified Electives (Select three)
- COM200 Communication Research3 credits
- COM306 Specialist Communication3 credits
- COM109 Introduction to Digital Media Skills3 credits
- COM105 Critical Web Literacy3 credits
- COM203 Consulting and Freelancing3 credits
- COM302 Web Analytics and Digital Story Telling3 credits
- GRD204 Design Thinking3 credits
Major in Strategic Communication - 24 cp
- COM107 Strategic Communication3 credits
- COM202 Content Creation3 credits
- COM215 Public Relations in Society3 credits
- COM214 Communication Strategy and Planning3 credits
- COM345 Issues and Crisis Management3 credits
- COM307 Campaign Management3 credits
- COM109 Introduction to Digital Media Skills3 credits
- COM302 Web Analytics3 credits
Discovery Units - 3 cp (Select one)
Discovery Units - 3 cp (Select one)
- TLC100 AI in the Workplace3 credits
- TLC200 Building Employability Skills3 credits
- TLC101 Communication Skills for Undergraduate Study3 credits
Entry Requirements
Careers
Social Media Manager or Media Advisor, Public Relations Officer or Manager, Strategic Communication Manager, Sponsorship and Fundraising Coordinator.
Accreditation & Professional Recognition
Recognised by Communication and Public Relations Australia (CPRA), with industry memberships via MEPRA and PRCA MENA.
Professional exemptions
Programme Details
Award
Bachelor of Communication (B1342) - Strategic Communication major
Start Date
January, May & September
Typical Offer
IB 24+, A-Level 5 points, or CBSE/CISCE 70%
Duration
3 years
Qualification
Bachelors
Subject Area
Communication & Media
Campus
Dubai
Study Pattern
Full-time
Delivery Format
On campus
Tuition Fee
AED 59,960/yr
Total tuition AED 179,880 for the full degree (AED 59,960/yr), inclusive of VAT. Academic Merit Scholarships of 15%-40% apply automatically on entry grades.