Bachelor of Communication in Digital Communication
About This Programme
Combines web design, digital marketing and strategic communication for creative and strategic roles across industries, covering content creation, campaign management, graphic design, UX and web design.
Course Highlights
- Combine web design, digital marketing and strategic communication
- Content creation, campaign management, graphic design and UX/web design
- Industry memberships with MEPRA and PRCA MENA
- 3 years, or fast-track in 2 years, with a free double major
What You'll Study
Taught on campus over 3 years (8 trimesters), or fast-tracked in 2 years (6 trimesters). Three intakes a year: January, May and September.
Course Core - 21 cp
- COM100 Thinking Communication3 credits
- COM101 Social Media3 credits
- COM200 Communication Research3 credits
- COM306 Specialist Communication3 credits
Specified Electives (Select three)
Specified Electives (Select three)
- COM109 Introduction to Digital Media Skills3 credits
- COM105 Critical Web Literacy3 credits
- COM203 Consulting and Freelancing3 credits
- COM302 Web Analytics and Digital Story Telling3 credits
- GRD204 Design Thinking3 credits
Major in Digital Communications - 24 cp
- COM202 Content Creation3 credits
- COM214 Communication Strategy and Planning3 credits
- COM307 Campaign management3 credits
- GRD118 Introduction to Graphic Design3 credits
- GRD263 Strategy and Web Design3 credits
- BUS279 Digital and Social Media Marketing3 credits
Specified Electives (Select two)
Specified Electives (Select two)
- COM203 Consulting and Freelancing3 credits
- COM302 Web Analytics and Digital Story Telling3 credits
- GRD204 Design Thinking for Innovation3 credits
Discovery Units - 3 cp (Select one)
Discovery Units - 3 cp (Select one)
- TLC100 AI in the Workplace3 credits
- TLC200 Building Employability Skills3 credits
- TLC101 Communication Skills for Undergraduate Study3 credits
Entry Requirements
Careers
Digital Communication Specialist, Social Media Manager, Content Creation Officer, Digital PR and Marketing Consultant, SEO Strategist, Web Content Strategist.
Accreditation & Professional Recognition
Industry memberships with the Middle East Public Relations Association (MEPRA) and the Public Relations and Communications Association (PRCA MENA).
Professional exemptions
Programme Details
Award
Bachelor of Communication (B1342) - Digital Communication major
Start Date
January, May & September
Typical Offer
IB 24+, A-Level 5 points, or CBSE/CISCE 70%
Duration
3 years
Qualification
Bachelors
Subject Area
Communication & Media
Campus
Dubai
Study Pattern
Full-time
Delivery Format
On campus
Tuition Fee
AED 59,960/yr
Total tuition AED 179,880 for the full degree (AED 59,960/yr), inclusive of VAT. Academic Merit Scholarships of 15%-40% apply automatically on entry grades.