Bachelor of Communication in Digital Communication

BCommUndergraduateCommunication & Media

About This Programme

Combines web design, digital marketing and strategic communication for creative and strategic roles across industries, covering content creation, campaign management, graphic design, UX and web design.

Course Highlights

Combine web design, digital marketing and strategic communication
Content creation, campaign management, graphic design and UX/web design
Industry memberships with MEPRA and PRCA MENA
3 years, or fast-track in 2 years, with a free double major

What You'll Study

Taught on campus over 3 years (8 trimesters), or fast-tracked in 2 years (6 trimesters). Three intakes a year: January, May and September.

Course Core (12 cp)

COM100 Thinking Communication3 credits
COM101 Social Media3 credits
COM200 Communication Research3 credits
COM306 Specialist Communication3 credits

Major in Digital Communication (24 cp)

COM202 Content Creation3 credits
COM214 Communication Strategy and Planning3 credits
COM307 Campaign Management3 credits
GRD118 Introduction to Graphic Design3 credits
GRD263 UX and Web Design3 credits
BUS279 Digital and Social Media Marketing3 credits

Options & Discovery

Discovery unit plus a double major (Strategic Communication, Marketing, Management or HR) or electives.

Entry Requirements

Academic: IB 24+, GCE A-Level minimum 5 points (2 subjects), India 70% best-of-four, ATAR 70, or US Diploma/AP 7+ with SAT 1090+.

English: IELTS 6.0 (no band below 6.0), TOEFL iBT 60 or PTE 50.

Careers

Digital Communication Specialist, Social Media Manager, Content Creation Officer, Digital PR and Marketing Consultant, SEO Strategist, Web Content Strategist.

Accreditation & Professional Recognition

Industry memberships with the Middle East Public Relations Association (MEPRA) and the Public Relations and Communications Association (PRCA MENA).

Professional exemptions

MEPRAPRCA MENA

Programme Details

Award

Bachelor of Communication (B1342) — Digital Communication major

Start Date

January, May & September

Typical Offer

IB 24+, A-Level 5 points, or CBSE/CISCE 70%

Duration

3 years

Qualification

Bachelors

Subject Area

Communication & Media

Campus

Dubai

Study Pattern

Full-time

Delivery Format

On campus

Tuition Fee

AED 59,960/yr

Total tuition AED 179,880 for the full degree (AED 59,960/yr), inclusive of VAT. Academic Merit Scholarships of 15%-40% apply automatically on entry grades.

Enquire View Murdoch University Dubai

Next intakes

JanMaySep