Psychology with Marketing BSc (Hons)

BSc (Hons)UndergraduatePsychology

About This Programme

Psychology with marketing, combining the core psychology curriculum with consumer behaviour and marketing practice.

What You'll Study

Year 1

Marketing Theory and Practice (30 Credits) – Compulsory
Psychological Science: From Individuals to Society (30 Credits) – Compulsory
Psychological Science: From Biology to Individual Variation (30 Credits) – Compulsory
The Psychologist’s Toolkit: Essentials of Research Design and Analysis (30 Credits) – Compulsory

Year 2

Consumer Behaviour and Socially Responsible Consumption (30 Credits) – Compulsory
Brain, Body and Mind (30 Credits) – Compulsory
Social and Development Psychology (30 Credits) – Compulsory
The Psychologist’s Toolkit: Advanced Quantitative Techniques (15 Credits) – Compulsory
The Psychologist’s Toolkit: Advanced Qualitative Techniques (15 Credits) – Compulsory

Year 3

Branding and Marketing Communications (30 Credits) – Compulsory
Neuropsychology: The healthy brain and what can go wrong with it (30 Credits) – Compulsory
Psychological Dissertation (30 Credits) – Compulsory
Coaching Psychology (30 Credits) – Optional
Psychology in Practice (30 Credits) – Optional
Evolutionary Approaches to Behaviour (30 Credits) – Optional
Key Issues in the Psychology of Elite Sport Performance (30 Credits) – Optional
Visual Psychology: Arts, film and photography in of Psychology (30 Credits) – Optional
Occupational Psychology: Work-life balance and Workplace Stress (30 Credits) – Optional
WHAT YOU WILL STUDY ON YOUR BSC HONOURS PSYCHOLOGY WITH MARKETING PROGRAMME.
Develop a practical understanding of how psychological principles can be applied to address marketing challenges
Why Study BSc Honours Psychology with Marketing?
COURSE OVERVIEW
INTAKE
DURATION
ATTENDANCE
COURSE LEADER

Entry Requirements

English: IELTS Academic: 6.0 (minimum 5.5 in each band); TOEFL Internet-based: 72 (17 in listening & writing, 20 in speaking and 18 in reading); Pearson PTE Academic: 59 (with 59 in all components)

Careers

The majority of students graduating from this programme may aim to take up a role within business management or consulting, although the programme is also suited to those who would like to continue their studies in psychology (especially industrial or organisational) to become a professional psychologist. Many intellectually and financially rewarding roles can be obtained upon graduation, including Market Researcher; Data Analyst, Customer Service, Trainer and Client Service Representative. Middlesex University Dubai maintains strong connections with regional employers, and our industry partners offer internships and placement opportunities, give visiting lectures, facilitate field trips and attend our Careers Day each year. Our Careers and Employability Service will also support students throughout their studies and this service continues after graduation.