BA Media & Communication
BAUndergraduateMedia & Communications
About This Programme
A three-year media degree (with an optional Honours year) spanning journalism, film, radio, advertising, PR and new media, with a broad bank of production electives.
What You'll Study
Study mode: Full-Time.
Semester 1
- English Language & Literature-I
- Human Communication and Presentation Skills
- Reporting and Writing
- Fundamentals of Internet & New Media
- Introduction to Econpmics
- Introduction to the Art of Story-Telling
Semester 2
- English Language & Literature-II
- Editing and Design
- Basics of Knowledge Society
- Media Laws and Ethics
- Computer Graphics for Media
- Understanding Social Media
Semester 3
- Visual Communication and Photography
- Introduction to Radio
- Advertising & Public Relations
- Media Project-I
- Elective III: (Any One)
- Sports Journalism
- Copywriting Basics
- 2D Animation
- Scripting for Broadcast Media
- Introduction to Economics
- Mandatory Learning Course: (Any One)
- Language-I: French
- Language-I: Arabic
Semester 4
- Introduction to Film
- Basics of Video Production
- Media Psychology
- Media Project-II
- Elective IV: (Any One)
- Arts & Entertainment Journalism
- Public Relations: Principles & Practice
- 3D Modelling & Texturing
- Broadcast Journalism*
- Business and Financial Journalism
- Mandatory Learning Course: (Any One)
- Language-II: French
- Language-II: Arabic
Semester 5
- Introduction to Political Science
- Media Research
- Media & Society
- Modern World History
- Elective V
- Online Journalism
- Integrated Marketing Communication
- 3D Animation, Lighting & Rendering
- Sound for Moving Images
- Defence Communication
- Introduction to Event Management
- Mandatory Learning Course:
- Media Organisation & Organisational Behaviour
Semester 6
- International Relations
- Development Communication
- Internship
- Media Project III
- Elective VI
- Magazine Journalism
- Corporate Communication
- Character Animation & Rigging
- Video Editing & Compositing*
- Radio Production
- Elective VII
- Photojournalism
- Advertising Campaign Planning & Execution
- Compositing for Visual Effects
- Creative Video for Advertising
- Media Seminar Series
Careers
Dubai’s growing media hubs, digital marketing agencies, and corporate communication sectors create strong opportunities for communication graduates.
Programme Details
Start Date
September 2026
Duration
3 years
Qualification
Bachelors
Subject Area
Media & Communications
Campus
Dubai
Course Type
Media degree
Study Pattern
Full time
Delivery Format
In person
Tuition Fee
AED 53,550/yr
Application deadline: 25 August 2026.
Next intakes
Sep