BFA Digital Media and Communications

BFAUndergraduateMedia & Communications

About This Programme

Covers digital content creation, social and broadcast media, journalism, advertising and visual communication. 120 credit hours; total programme cost approximately AED 252,000 before scholarships.

Course Highlights

Digital content, social and broadcast media.
Journalism, advertising, PR and visual communication.
Internship and a final project.
Scholarships of up to 50% available on all degrees.

What You'll Study

Delivered in media studios on the Dubai International Academic City campus with production and campaign projects, an internship and a final project, on a US-style semester credit system.

Year 1

Introduction to Storytelling3 credits
Basics of Camera Techniques3 credits
Understanding Media3 credits
English for Academic Writing3 credits
Islamic Culture3 credits
Writing for Print3 credits
Postproduction for Moving Images3 credits
Media Literacy3 credits
Public Speaking3 credits
Arabic Language3 credits

Year 2

Advertising3 credits
Digital Photography3 credits
Radio Programming and Production3 credits
Practicing Sustainability3 credits
UAE Studies3 credits
Media Ethics, Laws, and Regulations3 credits
Graphic Design3 credits
Public Relations and Corporate Communication3 credits
Life and Future Skills3 credits
Open Elective3 credits

Year 3

Media and Society3 credits
Digital Marketing3 credits
Social Media and Content Creation3 credits
Research Methods and Data Analysis3 credits
Innovation, Entrepreneurship and Sustainability3 credits
Global Media and Culture3 credits
Communication for Development3 credits
Emerging Media Platforms and Audiences3 credits
Urban Radio and Podcasting3 credits
Multimedia Campaigns3 credits
Internship3 credits

Year 4

Advertising & Corporate Film Production3 credits
Ethics and Professional Responsibility3 credits
Major Elective3 credits
Major Elective3 credits
Major Elective3 credits
Project3 credits
Major Elective3 credits
Major Elective3 credits
Open Elective3 credits

Entry Requirements

Academic: Grade 12 with a minimum 60% average.

English: IELTS 5.0+ or equivalent for non-English-medium curricula; English-medium curricula exempt; UAE MoE curriculum requires ≥80% in Grade-12 English.

Careers

Graduates become brand and corporate-communication managers, digital and social-media specialists, content producers and journalists.

Accreditation & Professional Recognition

Licensed by the CAA (UAE MoHESR) and KHDA-licensed.

Programme Details

Award

Bachelor of Fine Arts (BFA) Digital Media and Communications

Start Date

September 2026 (also January & May intakes)

Typical Offer

60% average in Grade 12

Duration

4 years

Qualification

Bachelors

Subject Area

Media & Communications

Campus

Dubai

Course Type

Digital media degree

Study Pattern

Full time

Delivery Format

In person

Tuition Fee

AED 63,000/yr

Apply online at amityuniversity.ae. A non-refundable application fee of AED 100 applies; registration is AED 500 per semester. Tuition is charged per credit hour and scholarships of up to 50% are available.

Enquire View Amity University Dubai

Next intakes

JanMaySep

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