BFA Digital Media and Communications
About This Programme
Covers digital content creation, social and broadcast media, journalism, advertising and visual communication. 120 credit hours; total programme cost approximately AED 252,000 before scholarships.
Course Highlights
- Digital content, social and broadcast media.
- Journalism, advertising, PR and visual communication.
- Internship and a final project.
- Scholarships of up to 50% available on all degrees.
What You'll Study
Delivered in media studios on the Dubai International Academic City campus with production and campaign projects, an internship and a final project, on a US-style semester credit system.
YEAR 1 Fall
- MDIA 101 Introduction to Storytelling3 credits
- MDIA 105 Basics of Camera Techniques3 credits
- BDMC 101 Understanding Media3 credits
- ENGL 102 English for Academic Writing3 credits
- GENE 120 Islamic Culture3 credits
YEAR 1 Spring
- BDMC 201 Writing for Print3 credits
- MDIA 201 Postproduction for Moving Images3 credits
- HAAS 101 Media Literacy3 credits
- COMM 105 Public Speaking3 credits
- ARAB 102 Arabic Language3 credits
YEAR 2 Fall
- MDIA 203 Advertising3 credits
- FILM 202 Digital Photography3 credits
- BDMC 301 Radio Programming and Production3 credits
- HAAS 201 Practicing Sustainability3 credits
- GENE 210 UAE Studies3 credits
YEAR 2 Spring
- MDIA 207 Media Ethics, Laws, and Regulations3 credits
- ANIM 302 Graphic Design3 credits
- BDMC 304 Public Relations and Corporate Communication3 credits
- HAAS 204 Life and Future Skills3 credits
- Open Elective 13 credits
YEAR 3 Fall
- BDMC 308 Media and Society3 credits
- FASH 435 Digital Marketing3 credits
- BDMC 312 Social Media and Content Creation3 credits
- HAAS 301 Research Methods and Data Analysis3 credits
- GENE 340 Innovation, Entrepreneurship and Sustainability3 credits
YEAR 3 Spring
- BDMC 316 Global Media and Culture3 credits
- BDMC 401 Communication for Development3 credits
- BDMC 405 Emerging Media Platforms and Audiences3 credits
- BDMC 410 Urban Radio and Podcasting3 credits
- BDMC 415 Multimedia Campaigns3 credits
YEAR 3 Internship
- HAAS 340 Internship3 credits
YEAR 4 Fall
- FILM 407 Advertising & Corporate Film Production3 credits
- GENE 440 Ethics and Professional Responsibility3 credits
- Major Elective 13 credits
- Major Elective 23 credits
- Major Elective 33 credits
YEAR 4 Spring
- Project3 credits
- Major Elective 43 credits
- Major Elective 53 credits
- Open Elective 33 credits
Entry Requirements
Careers
Graduates become brand and corporate-communication managers, digital and social-media specialists, content producers and journalists.
Accreditation & Professional Recognition
Licensed by the CAA (UAE MoHESR) and KHDA-licensed.
Programme Details
Award
Bachelor of Fine Arts (BFA) Digital Media and Communications
Start Date
September 2026 (also January & May intakes)
Typical Offer
60% average in Grade 12
Duration
4 years
Qualification
Bachelors
Subject Area
Media & Communications
Campus
Dubai
Course Type
Digital media degree
Study Pattern
Full time
Delivery Format
In person
Tuition Fee
AED 252,000 total
Apply online at amityuniversity.ae. A non-refundable application fee of AED 100 applies; registration is AED 500 per semester. Tuition is charged per credit hour and scholarships of up to 50% are available.