The Marketing major of the AACSB-accredited BSBA — consumer behaviour, brand management, digital marketing and market research. Prepares graduates for careers in marketing, advertising, brand management and sales.
The business core plus a marketing major spanning consumer behavior, marketing research, communications, digital marketing and strategy.
Applicants below the English threshold may enter via the Achievement Academy Bridge Program.
Graduates work in brand and product management, digital marketing, advertising, market research, sales and communications roles.
AACSB-accredited School of Business Administration; UAE CAA-licensed
Award
Bachelor of Science in Business Administration — Marketing
Start Date
August 2026 (Fall; also Spring & Summer intakes)
Typical Offer
85%+ secondary-school average (best years), IELTS 6.5 / TOEFL iBT 80; math completed in the final 3 years at grade B or equivalent
Duration
4 years
Qualification
Bachelors
Subject Area
Business & Finance
Campus
Sharjah
Course Type
Marketing major
Study Pattern
Full time
Delivery Format
In person
AED 110,876/yr
Apply online at apply.aus.edu. A non-refundable application fee of AED 400 + 5% VAT applies, and a AED 5,000 seat-reservation deposit confirms your place. AUS offers extensive merit, need-based and athletic scholarships.