Bachelor of Science in Business Administration - Marketing
About This Programme
The Marketing major of the AACSB-accredited BSBA, consumer behaviour, brand management, digital marketing and market research. Prepares graduates for careers in marketing, advertising, brand management and sales.
Course Highlights
- Dedicated digital-marketing course (MKT 360) within the major
- 15 credits of major requirements plus 12 credits of electives
- Research-led: consumer behavior and marketing research are core
- Strategy capstone integrates the full marketing mix
What You'll Study
The business core plus a marketing major spanning consumer behavior, marketing research, communications, digital marketing and strategy.
Common Business Core (Years 1–2)
- ACC 201 Fundamentals of Financial Accounting3 credits
- BUS 100 Introduction to Business3 credits
- ISA 201 Fundamentals of Information Systems and Business Analytics3 credits
- MGT 201 Fundamentals of Management3 credits
- MTH 102 Calculus for Business3 credits
- ECO 201 Principles of Microeconomics3 credits
- MKT 201 Fundamentals of Marketing3 credits
- QBA 201 Quantitative Business Analysis3 credits
- ACC 202 Fundamentals of Managerial Accounting3 credits
- ECO 202 Principles of Macroeconomics3 credits
- FIN 201 Fundamentals of Financial Management3 credits
- SCM 202 Operations Management3 credits
- IEN 301 Innovation and Entrepreneurship Mindset3 credits
Marketing Major Requirements (Years 3–4, 15 credits)
- MKT 301 Consumer Behavior3 credits
- MKT 302 Marketing Research3 credits
- MKT 310 Marketing Communications3 credits
- MKT 360 Digital Marketing3 credits
- MKT 401 Marketing Strategy3 credits
Capstone & Integration
- MGT 406 Business Policy and Strategy (capstone)3 credits
- BUS 397 Business Internship0 credits
- Marketing major electives (300-level+ MKT)12 credits
Entry Requirements
Applicants below the English threshold may enter via the Achievement Academy Bridge Program.
Careers
Graduates work in brand and product management, digital marketing, advertising, market research, sales and communications roles.
Accreditation & Professional Recognition
AACSB-accredited School of Business Administration; UAE CAA-licensed
Programme Details
Award
Bachelor of Science in Business Administration - Marketing
Start Date
August 2026 (Fall; also Spring & Summer intakes)
Typical Offer
85%+ secondary-school average (best years), IELTS 6.5 / TOEFL iBT 80; math completed in the final 3 years at grade B or equivalent
Duration
4 years
Qualification
Bachelors
Subject Area
Business & Finance
Campus
Sharjah
Course Type
Marketing major
Study Pattern
Full time
Delivery Format
In person
Tuition Fee
AED 110,876/yr
Apply online at apply.aus.edu. A non-refundable application fee of AED 400 + 5% VAT applies, and a AED 5,000 seat-reservation deposit confirms your place. AUS offers extensive merit, need-based and athletic scholarships.