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American University of Sharjah/Programmes/Bachelor of Science in Design Management

Bachelor of Science in Design Management

BSUndergraduateArt & Design

About This Programme

Bridges design and business — design thinking, strategy, branding and the management of creative projects and teams. Prepares graduates to lead design-driven innovation across the creative industries and corporate design functions.

Course Highlights

  • Unique design-plus-business major spanning CAAD and the School of Business
  • Design-thinking spine: user-centered design, service design, strategic design thinking
  • Business grounding in management, marketing, economics and business writing
  • Required internship in design management

What You'll Study

An interdisciplinary program bridging CAAD design studios with SBA business courses (management, marketing, economics), taught through user-centered and service-design projects plus an internship (DES 397).

First Year — Design Foundations (30 credits)

  • DES 111 Descriptive Drawing I3 credits
  • DES 121 Introduction to Architecture, Art and Design History (or Major Elective)3 credits
  • DES 131 Design Foundations I3 credits
  • MTH 100 Fundamentals of Logic and Geometry (or higher GER-MTH)3 credits
  • WRI 101 Academic Writing I3 credits
  • DES 122 Modern Developments in Architecture, Art and Design (or Major Elective)3 credits
  • DES 132 Design Foundations II3 credits
  • WRI 102 Academic Writing II3 credits
  • GER-Core History and Culture of the Arab World3 credits
  • GER-SCI Natural Sciences3 credits

Second Year (30 credits)

  • BUS 100 Introduction to Business3 credits
  • DES 230 Visual Communication Design3 credits
  • DES 231 History of Design3 credits
  • ENG 203 / ENG 204 Writing about Literature or Advanced Academic Writing3 credits
  • STA 202 / QBA 201 Introduction to Statistics or Quantitative Business Analysis3 credits
  • DES 275 Fundamentals of Design Management3 credits
  • MGT 201 Fundamentals of Management3 credits
  • MKT 201 Fundamentals of Marketing3 credits
  • GER-Core Culture in a Critical Perspective3 credits
  • GER-SCI Natural Sciences3 credits

Third Year (30 credits)

  • DES 300 User-Centered Design Project3 credits
  • ECO 202 Principles of Macroeconomics3 credits
  • IEN 301 Innovation and Entrepreneurship Mindset3 credits
  • DES 360 Critical Discourse in Design3 credits
  • MKT 301 Consumer Behavior3 credits
  • GRD 361 The Design Profession3 credits
  • Major Electives6 credits
  • GER-Core (Arts & Literature; Human Interaction and Behavior)6 credits
  • DES 397 Internship in Design Management (summer)0 credits

Fourth Year (30 credits)

  • DES 462 Design Management3 credits
  • DES 475 Service Design3 credits
  • ENG 225 Writing for Business3 credits
  • DES 480 Systems and Strategic Design Thinking3 credits
  • MGT 301 Organizational Behavior3 credits
  • Major Electives6 credits
  • GER-Core General Education requirement3 credits
  • Free Electives6 credits

Entry Requirements

Academic: A secondary-school average of about 85% (or in the best two of the last three years), with UAE Ministry of Education equivalency where required. American-curriculum applicants take the SAT or EmSAT mathematics test.
English: TOEFL iBT 80, IELTS Academic 6.5, or EmSAT Achieve English 1550.

Applicants below the English threshold may enter via the Achievement Academy Bridge Program.

Careers

Graduates work at the intersection of design and business — design/innovation management, service design, product and brand roles, and design-led entrepreneurship.

Accreditation & Professional Recognition

UAE CAA-licensed program (CAAD, Department of Art and Design)

Programme Details

Award

Bachelor of Science in Design Management

Start Date

August 2026 (Fall; also Spring & Summer intakes)

Typical Offer

85%+ secondary-school average (best years), IELTS 6.5 / TOEFL iBT 80; math completed in the final 3 years at grade B or equivalent

Duration

4 years

Qualification

Bachelors

Subject Area

Art & Design

Campus

Sharjah

Course Type

Design management degree

Study Pattern

Full time

Delivery Format

In person

Tuition Fee

AED 110,876/yr

Apply online at apply.aus.edu. A non-refundable application fee of AED 400 + 5% VAT applies, and a AED 5,000 seat-reservation deposit confirms your place. AUS offers extensive merit, need-based and athletic scholarships.

EnquireView American University of Sharjah
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