Bachelor of Arts in Media Communication
About This Programme
Combines media theory with hands-on production across journalism, strategic communication, film and digital media. Students build a professional portfolio in campus studios for careers in media, PR, advertising and corporate communication.
Course Highlights
- Choose a concentration: Integrated Marketing Communications or Journalism
- Hands-on digital storytelling, social media and multiplatform production
- Required 200-hour professional internship (MCM 497)
- Capstone IMC campaign (MCM 485) or Multimedia Journalism (MCM 479)
What You'll Study
Blends academic media theory with hands-on digital production studios in one of two concentrations (Integrated Marketing Communications or Journalism), assessed through projects, campaigns and a 200-hour professional internship (MCM 497).
Year 1 (both concentrations)
- MCM 101 Digital Video Skills I3 credits
- MCM 150 Introduction to Media Communication3 credits
- MTH 100 Fundamentals of Logic and Geometry3 credits
- WRI 101 Academic Writing I3 credits
- WRI 102 Academic Writing II3 credits
- STA 202 Introduction to Statistics for Social Sciences3 credits
- General Education Core: History and Culture of the Arab World3 credits
- General Education Core: Human Interaction and Behavior3 credits
- Natural Sciences (General Education)3 credits
- Natural Sciences (General Education)3 credits
Year 2 (IMC concentration)
- ENG 203/204 Writing about Literature / Advanced Academic Writing3 credits
- ENG 208 Public Speaking3 credits
- MCM 231 Writing for Media3 credits
- MCM 225 Media Theory3 credits
- MCM 222 Principles of Integrated Marketing Communications3 credits
- MKT 201 Fundamentals of Marketing3 credits
- General Education Core: Arts and Literature3 credits
- General Education Core: Culture in a Critical Perspective3 credits
- General Education Core (elective)3 credits
- Free Elective3 credits
Year 3 (IMC concentration)
- MCM 311 Media Research Methods and Data Analytics3 credits
- MCM 321 Media Law and Ethics3 credits
- MCM 322 Case Studies in Integrated Marketing Communications3 credits
- MCM 323 Multiplatform Media Planning3 credits
- MCM 326 Content Creation for Integrated Marketing Communications3 credits
- IEN 301 Innovation and Entrepreneurship Mindset3 credits
- Major Elective (MCM 300+)3 credits
- Concentration Elective3 credits
- Free Elective3 credits
- MCM 497 Media Communication Internship (summer)0 credits
Year 4 (IMC concentration)
- MCM 424 Social Media Strategies3 credits
- MCM 485 Integrated Marketing Communications Campaigns3 credits
- Concentration Requirement: MKT course3 credits
- Concentration Elective3 credits
- Free Elective3 credits
- Free Elective3 credits
- Free Elective3 credits
- Free Elective3 credits
- Free Elective3 credits
- Free Elective3 credits
Journalism concentration - key required courses
- MCM 275 Principles of Journalism3 credits
- MCM 310 Infographics for Journalism3 credits
- MCM 371 News Writing3 credits
- MCM 381 Digital Storytelling for Journalists3 credits
- MCM 474 Field News Reporting3 credits
- MCM 479 Multimedia Journalism3 credits
Entry Requirements
Applicants below the English threshold may enter via the Achievement Academy Bridge Program.
Careers
Equips graduates for roles in news media and journalism, marketing communications, public relations, advertising, social and digital media, and content production.
Accreditation & Professional Recognition
Licensed by the UAE Commission for Academic Accreditation (CAA); AUS holds US regional accreditation from the Middle States Commission on Higher Education (MSCHE).
Programme Details
Award
Bachelor of Arts in Media Communication
Start Date
August 2026 (Fall; also Spring & Summer intakes)
Typical Offer
~85% secondary-school average (curriculum-dependent) + IELTS 6.5 / TOEFL iBT 80
Duration
4 years
Qualification
Bachelors
Subject Area
Media & Communication
Campus
Sharjah
Course Type
Media degree
Study Pattern
Full time
Delivery Format
In person
Tuition Fee
AED 110,876/yr
Apply online at apply.aus.edu. A non-refundable application fee of AED 400 + 5% VAT applies, and a AED 5,000 seat-reservation deposit confirms your place. AUS offers extensive merit, need-based and athletic scholarships.