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Zayed University/Programmes/Master of Arts in Communication (Strategic Public Relations)

Master of Arts in Communication (Strategic Public Relations)

MAPostgraduateMedia & Communication

About This Programme

A master's in communication specializing in strategic public relations (36 credit hours), covering campaign strategy, reputation management and digital communication.

Course Highlights

  • Taught at Zayed University, ranked #588 in the QS World University Rankings 2027
  • American-style credit-hour degree taught in English
  • UAE nationals are generally government-sponsored

What You'll Study

Taught full time, in person, on an American-style credit-hour system, primarily in English.

Program Required Courses

21 credit hours

  • COM601 Foundations of Communication Studies3 credits
  • COM602 Communication Research Methods3 credits
  • COM604 Cross Cultural Communication3 credits
  • COM606 Understanding Consumer Trends3 credits
  • COM607 Social and Digital Media Strategies3 credits
  • COM613 Corporate Social Responsibility and Ethics3 credits
  • COM623 Event and Festival Planning and Promotion3 credits

Concentration: Strategic Public Relations

15 credit hours

  • SPC612 Strategic Public Relations3 credits
  • SPC614 Internal Communications3 credits
  • SPC615 Crisis and Risk Management Communication3 credits
  • COM650 Applied Research Seminar3 credits
  • COM651 Capstone Research Project3 credits

Entry Requirements

Academic: A relevant bachelor's degree from an accredited university with a cumulative GPA of at least 3.0 on a 4.0 scale (2.5 for conditional admission).
English: IELTS 6.0 or TOEFL iBT 79 for English-taught programmes (lower for Arabic-taught).

A non-refundable application fee of AED 420 applies.

Careers

Graduates pursue careers in journalism, public relations, media production, marketing and corporate communication.

Accreditation & Professional Recognition

Zayed University holds US institutional accreditation from the Middle States Commission on Higher Education (MSCHE) and national accreditation from the UAE Commission for Academic Accreditation (CAA).

Programme Details

Award

Master of Arts

Start Date

August (Fall intake)

Typical Offer

A relevant bachelor's degree from an accredited university with a cumulative GPA of at least 3.0 on a 4.0 scale (2.5 for conditional admission).

Duration

2 years

Qualification

Masters

Subject Area

Media & Communication

Campus

Abu Dhabi & Dubai

Course Type

Master of Arts

Study Pattern

Full time

Delivery Format

In person

Tuition Fee

AED 48,006/yr

Graduate applicants apply to Zayed University Graduate Admissions with transcripts and supporting documents, and pay the AED 420 application fee.

EnquireView Zayed University
Next intakes
AugJan

Related Programmes in Media & Communication

Bachelor of Science in Communication and Media Sciences

BSc4 years

AED 75,000/yr

Talem

Helping families find the perfect educational institution in the UAE since 2025.

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© 2025-2026 Talem EdHub Portal. All rights reserved.