Master of Arts in Communication (Strategic Public Relations)
About This Programme
A master's in communication specializing in strategic public relations (36 credit hours), covering campaign strategy, reputation management and digital communication.
Course Highlights
- Taught at Zayed University, ranked #588 in the QS World University Rankings 2027
- American-style credit-hour degree taught in English
- UAE nationals are generally government-sponsored
What You'll Study
Taught full time, in person, on an American-style credit-hour system, primarily in English.
Programme courses
Required credit hours: 36. Course list as printed in the Zayed University Catalog 2025-2026, pages 99-100.
- COM602 Communication Research
- COM604 Cross Cultural Communication
- COM606 Understanding Consumer
- COM607 Strategies
- COM623 Event and Festival Planning
- COM650 Applied Research Seminar
Entry Requirements
A non-refundable application fee of AED 420 applies.
Careers
Graduates pursue careers in journalism, public relations, media production, marketing and corporate communication.
Accreditation & Professional Recognition
Zayed University holds US institutional accreditation from the Middle States Commission on Higher Education (MSCHE) and national accreditation from the UAE Commission for Academic Accreditation (CAA).
Programme Details
Award
Master of Arts
Start Date
August (Fall intake)
Typical Offer
A relevant bachelor's degree from an accredited university with a cumulative GPA of at least 3.0 on a 4.0 scale (2.5 for conditional admission).
Duration
2 years
Qualification
Masters
Subject Area
Media & Communication
Campus
Abu Dhabi
Course Type
Master of Arts
Study Pattern
Full time
Delivery Format
In person
Tuition Fee
AED 48,006/yr
Graduate applicants apply to Zayed University Graduate Admissions with transcripts and supporting documents, and pay the AED 420 application fee.