Bachelor of Science in Marketing and Entrepreneurship
About This Programme
A degree combining marketing and entrepreneurship, covering brand strategy, digital marketing, consumer behavior and new-venture creation.
Course Highlights
- Taught at Zayed University, ranked #588 in the QS World University Rankings 2027
- American-style credit-hour degree taught in English
- UAE nationals are generally government-sponsored
What You'll Study
Taught full time, in person, on an American-style credit-hour system, primarily in English.
Programme courses
Required credit hours: 120. Course list as printed in the Zayed University Catalog 2025-2026, pages 88-90.
- ENG240 Critical Thinking and Argumentative
- ARA345 Advanced Arabic Skills
- ACC202 Financial Accounting
- FIN308 Introduction to Finance
- MTH212 Business Calculus
- MGT209 Introduction to Management
- ACC203 Managerial Accounting
- MKT210 Introduction to Marketing
- BUS207 Business Communications
- OPR300 Operations Management
- MTH213 Business Statistics
- INS260 Management of Information
- ECN201 Foundations of Microeconomics
- MGT401 Business Leadership
- LAW200 Business Law & Ethics
- BUS407 Corporate Communication
- MGT400 Strategic Management
- ECN202 Understanding Macroeconomics
- BUS491 Internship
- MKT335 Consumer Behavior
- MKT332 Strategic Innovation Management
- MKT439 Brand Management
- MKT433 Digital Marketing and Analytics
- MKT434 Responsible Global Marketing
- MKT437 Market Research
- MKT340 Social Entrepreneurship and Shared Value
- MKT440 Entrepreneurial Venture Creation
- FYE100 Academic Foundations and Development
- FYE105 Workplace Readiness and Professional Skills
- FYE110 Reasoning with Data
- FYE126 Contemporary Emirati Studies
- FYE120 Islamic Culture
- FYE140 Critical Analysis and Composition
- FYE155 Digital Humanities
- FYE195 Artificial Intelligence Essentials and Applications
Entry Requirements
UAE nationals admitted under the government scholarship scheme receive full tuition funding for up to five years. Accepted secondary qualifications and minimums: A-Levels 2 subjects at grade C or higher (excluding Arabic and Islamic Studies), IB Diploma 24 points, IB Certificate 21 points including 2 subjects related to the degree at grade 5 or higher, BTEC Level 3 Diploma 2 Merits. UAE Ministry of Education and American curricula have no minimum overall average, but subject requirements apply.
Careers
Graduates pursue careers in banking, finance, accounting, consulting, marketing and management across the public and private sectors, or continue to postgraduate study.
Accreditation & Professional Recognition
Accredited by the UAE Commission for Academic Accreditation (CAA), which accredits all Zayed University undergraduate and graduate programmes. The University is institutionally accredited in the United States by the Middle States Commission on Higher Education (MSCHE), reaffirmed 27 June 2024 and valid to the 2030/2031 academic year.
Programme Details
Award
Bachelor of Science
Start Date
August (Fall intake)
Typical Offer
High-school graduation with the subject grades required for the major (for example 80% in Grade 12 Mathematics and English for quantitative majors).
Duration
4 years
Qualification
Bachelors
Subject Area
Business & Finance
Campus
Abu Dhabi & Dubai
Course Type
Bachelor of Science
Study Pattern
Full time
Delivery Format
In person
Tuition Fee
AED 75,000/yr
Undergraduate applicants apply online (UAE nationals via the Ministry of Education portal; others via ZU e-services), submit their documents and pay the AED 250 application fee.