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United Arab Emirates University/Programmes/Bachelor of Arts in Mass Communication

Bachelor of Arts in Mass Communication

BAUndergraduateMedia & Communication

About This Programme

Journalism, media production and strategic communication.

Course Highlights

  • Taught at UAEU, ranked #217 in the QS World University Rankings 2027
  • American-style credit-hour degree taught in English
  • UAE nationals are generally government-sponsored

What You'll Study

Taught full time, in person, on an American-style credit-hour system, primarily in English.

General Education

University General Education requirements (21 CH).

  • GEEM110 Contemporary Emirati Studies3 credits
  • GEAE101 Academic English for Humanities and STEM3 credits
  • GEIT113 Introduction to Artificial Intelligence3 credits
  • GEIE222 Fundamentals of Innovation and Entrepreneurship3 credits
  • GESU121 Sustainability3 credits

College Requirements

  • HSSR101 Fundamentals of Humanities and Social Sciences3 credits
  • HSSR103 People, Places, and Society3 credits

Mass Communication Major Requirements

27 CH.

  • MSC200 Introduction to Mass Media3 credits
  • MSC203 Principles of Visual Communication3 credits
  • MSC211 Principles of Oral Communication3 credits
  • MSC235 Principles of the Writing for Media3 credits
  • MSC370 Communication Theories3 credits
  • MSC396 Communication Research Methods3 credits
  • PUBL421 Press Law and Ethics3 credits
  • MSC480 Contemporary Issues in Mass Communications3 credits
  • MSC484 Integrated Capstone3 credits

Concentration: Journalism

One of three concentration options (27 CH).

  • MSC250 Photojournalism3 credits
  • MSC264 News Writing3 credits
  • MSC325 Social Media Journalism3 credits
  • MSC356 News Reporting3 credits
  • MSC390 News Editing (lab)3 credits
  • MSC401 Computer Assisted Reporting3 credits
  • MSC450 Newspaper & Magazine Production3 credits
  • MSC485 Practicum in Digital Production3 credits
  • MSC488 Multimedia Journalism3 credits

Concentration: Public Relations and Advertising

One of three concentration options (27 CH).

  • MSC243 Public Relations & Advertising Principles3 credits
  • MSC250 Photojournalism3 credits
  • MSC342 Writing for Public Relations3 credits
  • MSC377 Social Media Marketing3 credits
  • MSC400 Brand Management3 credits
  • MSC418 Digital Media in Strategic Communication3 credits
  • MSC422 Organizational Communication3 credits
  • MSC452 Public Relations & Advertising Campaigns3 credits
  • MSC485 Practicum in Digital Production3 credits

Concentration: Television Broadcasting

One of three concentration options (27 CH).

  • MSC257 Television Production I3 credits
  • MSC316 Broadcast Management3 credits
  • MSC344 Webcasting, Podcasts and Streaming3 credits
  • MSC352 Writing for Broadcast3 credits
  • MSC355 Television Production II3 credits
  • MSC388 Media Audiences3 credits
  • MSC399 Graphics and Animation3 credits
  • MSC485 Practicum in Digital Production3 credits
  • MSC488 Multimedia Journalism3 credits

Supporting Requirements

Select 6 courses (18 CH); language courses are taken as pairs.

  • ARB205 Writing and Technology3 credits
  • ARB110 Introduction to Syntax & Morphology3 credits
  • TRS200 Introduction to Translation3 credits
  • TRS370 Audiovisual Translation3 credits
  • SPN101 Spanish 1 for Beginners3 credits
  • SPN102 Spanish 2 for Beginners3 credits
  • CHIN101 Chinese 1 for Beginners3 credits
  • CHIN102 Chinese 2 for Beginners3 credits
  • GER101 German 1 for Beginners3 credits
  • GER102 German 2 for Beginners3 credits
  • KOR101 Korean 1 for Beginners3 credits
  • KOR102 Korean 2 for Beginners3 credits
  • FCH101 French 1 for Beginners3 credits
  • FCH102 French 2 for Beginners3 credits
  • MSC266 Media Economics3 credits
  • MSC240 World and Arab Media3 credits

Internship

  • MSC490 Practicum6 credits

Free Electives

Entry Requirements

Academic: A UAE General Secondary Certificate (Grade 12) or accredited equivalent, typically 80% or above, with the subject grades required for the major.
English: EmSAT English 1250, Academic IELTS 5.0, or TOEFL iBT 61 (higher for Medicine).

UAE nationals are generally government-sponsored; non-UAE curricula require Ministry of Education equivalency.

Careers

Graduates pursue careers in journalism, public relations, media production, marketing and corporate communication.

Accreditation & Professional Recognition

Licensed and accredited by the UAE Commission for Academic Accreditation (CAA); UAEU also holds US institutional accreditation from WSCUC.

Programme Details

Award

Bachelor of Arts

Start Date

August (Fall intake)

Typical Offer

A UAE General Secondary Certificate (Grade 12) or accredited equivalent, typically 80% or above, with the subject grades required for the major.

Duration

4 years

Qualification

Bachelors

Subject Area

Media & Communication

Campus

Al Ain

Course Type

Bachelor of Arts

Study Pattern

Full time

Delivery Format

In person

Tuition Fee

AED 79,830/yr

Undergraduate applicants apply online (UAE nationals via the Ministry of Higher Education portal), sit the required tests, and submit attested certificates with Ministry of Education equivalency.

EnquireView United Arab Emirates University
Next intakes
AugJan

Related Programmes in Media & Communication

Master of Arts in Communication

MA2 years

AED 28,800/yr

Talem

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© 2025-2026 Talem EdHub Portal. All rights reserved.