Bachelor of Arts in Mass Communication
About This Programme
Journalism, media production and strategic communication.
Course Highlights
- Taught at UAEU, ranked #217 in the QS World University Rankings 2027
- American-style credit-hour degree taught in English
- UAE nationals are generally government-sponsored
What You'll Study
Taught full time, in person, on an American-style credit-hour system, primarily in English.
General Education
University General Education requirements (21 CH).
- GEEM110 Contemporary Emirati Studies3 credits
- GEAE101 Academic English for Humanities and STEM3 credits
- GEIT113 Introduction to Artificial Intelligence3 credits
- GEIE222 Fundamentals of Innovation and Entrepreneurship3 credits
- GESU121 Sustainability3 credits
Plus additional General Education elective credits selected across Themes 6-11 (Quantitative Reasoning & Critical Thinking, Humanities, Behavioral & Social Sciences, Natural Sciences, Health & Wellness, and Cultural Diversity), per the University's General Education framework.
College Requirements
- HSSR101 Fundamentals of Humanities and Social Sciences3 credits
- HSSR103 People, Places, and Society3 credits
Mass Communication Major Requirements
27 CH.
- MSC200 Introduction to Mass Media3 credits
- MSC203 Principles of Visual Communication3 credits
- MSC211 Principles of Oral Communication3 credits
- MSC235 Principles of the Writing for Media3 credits
- MSC370 Communication Theories3 credits
- MSC396 Communication Research Methods3 credits
- PUBL421 Press Law and Ethics3 credits
- MSC480 Contemporary Issues in Mass Communications3 credits
- MSC484 Integrated Capstone3 credits
Concentration: Journalism
One of three concentration options (27 CH).
- MSC250 Photojournalism3 credits
- MSC264 News Writing3 credits
- MSC325 Social Media Journalism3 credits
- MSC356 News Reporting3 credits
- MSC390 News Editing (lab)3 credits
- MSC401 Computer Assisted Reporting3 credits
- MSC450 Newspaper & Magazine Production3 credits
- MSC485 Practicum in Digital Production3 credits
- MSC488 Multimedia Journalism3 credits
Concentration: Public Relations and Advertising
One of three concentration options (27 CH).
- MSC243 Public Relations & Advertising Principles3 credits
- MSC250 Photojournalism3 credits
- MSC342 Writing for Public Relations3 credits
- MSC377 Social Media Marketing3 credits
- MSC400 Brand Management3 credits
- MSC418 Digital Media in Strategic Communication3 credits
- MSC422 Organizational Communication3 credits
- MSC452 Public Relations & Advertising Campaigns3 credits
- MSC485 Practicum in Digital Production3 credits
Concentration: Television Broadcasting
One of three concentration options (27 CH).
- MSC257 Television Production I3 credits
- MSC316 Broadcast Management3 credits
- MSC344 Webcasting, Podcasts and Streaming3 credits
- MSC352 Writing for Broadcast3 credits
- MSC355 Television Production II3 credits
- MSC388 Media Audiences3 credits
- MSC399 Graphics and Animation3 credits
- MSC485 Practicum in Digital Production3 credits
- MSC488 Multimedia Journalism3 credits
Supporting Requirements
Select 6 courses (18 CH); language courses are taken as pairs.
- ARB205 Writing and Technology3 credits
- ARB110 Introduction to Syntax & Morphology3 credits
- TRS200 Introduction to Translation3 credits
- TRS370 Audiovisual Translation3 credits
- SPN101 Spanish 1 for Beginners3 credits
- SPN102 Spanish 2 for Beginners3 credits
- CHIN101 Chinese 1 for Beginners3 credits
- CHIN102 Chinese 2 for Beginners3 credits
- GER101 German 1 for Beginners3 credits
- GER102 German 2 for Beginners3 credits
- KOR101 Korean 1 for Beginners3 credits
- KOR102 Korean 2 for Beginners3 credits
- FCH101 French 1 for Beginners3 credits
- FCH102 French 2 for Beginners3 credits
- MSC266 Media Economics3 credits
- MSC240 World and Arab Media3 credits
Internship
- MSC490 Practicum6 credits
Free Electives
Select 15 CH of free electives from University course offerings.
Entry Requirements
UAE nationals are generally government-sponsored; non-UAE curricula require Ministry of Education equivalency.
Careers
Graduates pursue careers in journalism, public relations, media production, marketing and corporate communication.
Accreditation & Professional Recognition
Licensed and accredited by the UAE Commission for Academic Accreditation (CAA); UAEU also holds US institutional accreditation from WSCUC.
Programme Details
Award
Bachelor of Arts
Start Date
August (Fall intake)
Typical Offer
A UAE General Secondary Certificate (Grade 12) or accredited equivalent, typically 80% or above, with the subject grades required for the major.
Duration
4 years
Qualification
Bachelors
Subject Area
Media & Communication
Campus
Al Ain
Course Type
Bachelor of Arts
Study Pattern
Full time
Delivery Format
In person
Tuition Fee
AED 79,830/yr
Undergraduate applicants apply online (UAE nationals via the Ministry of Higher Education portal), sit the required tests, and submit attested certificates with Ministry of Education equivalency.