Bachelor of Business Administration in Marketing
About This Programme
A BBA major covering consumer behavior, brand management, and digital and strategic marketing.
Course Highlights
- Taught in an AACSB-accredited business school
- Taught at UAEU, ranked #217 in the QS World University Rankings 2027
- American-style credit-hour degree taught in English
- UAE nationals are generally government-sponsored
What You'll Study
Taught full time, in person, on an American-style credit-hour system, primarily in English.
General Education Requirements (21 credits)
Five required theme courses plus 6 credit hours of General Education electives.
- GEEM110 Contemporary Emirati Studies3 credits
- GEAE101 Academic English for Humanities and STEM3 credits
- GEIT113 Introduction to Artificial Intelligence3 credits
- GEIE222 Fundamentals of Innovation and Entrepreneurship3 credits
- GEBS220 Sustainability, Social Responsibility and Business Ethics3 credits
Plus 6 credit hours of General Education electives selected from Themes 7-10 (Humanities; Behavioral & Social Sciences; Natural Sciences; Health & Wellness), maximum 3 credit hours per theme.
College Requirements (30 credits)
College core and Research Skills learning line plus a 12-credit Learning in Action capstone.
- BANA200 Managing with Analytics3 credits
- MGMT201 Fundamentals of Management and Organizational Behavior3 credits
- MKTG205 Introduction to Marketing in the Digital Economy3 credits
- STAT102 Business Statistics I3 credits
- STAT202 Business Statistics II3 credits
- GBUS300 Research Methods in Business and Economics3 credits
Learning in Action (12 credits): select ENTR415 or GBUS460.
- ENTR415 Developing an Entrepreneurial Venture12 credits
- GBUS460 Internship12 credits
Major Core Requirements (30 credits)
Nine required marketing courses plus one of ENTR310 or BANA310.
- MKTG210 Consumer Psychology3 credits
- MKTG300 Advertising and Integrated Marketing Communications3 credits
- MKTG305 Contemporary Brand Management3 credits
- MKTG310 Marketing Research3 credits
- MKTG360 Event Marketing3 credits
- MKTG405 Digital Marketing3 credits
- MKTG350 Sustainable Marketing3 credits
- MKTG410 Marketing Analytics3 credits
- MKTG420 Marketing Strategy3 credits
Select one of ENTR310 or BANA310.
- ENTR310 Innovation and Creativity3 credits
- BANA310 Data Management and Organization3 credits
Supporting Requirements (30 credits)
- ACCT111 Principles of Financial Accounting3 credits
- ACCT120 Fundamental of Cost & Managerial Accounting3 credits
- ECON105 Principles of Microeconomics3 credits
- ECON125 Principles of Macroeconomics3 credits
- FINC210 Business Finance3 credits
- MATH115 Calculus for Business & Economics3 credits
- SCML150 Decision Analysis3 credits
- SCML201 Operations Management3 credits
- PRVT265 Business Law3 credits
- MGMT415 Strategic Management3 credits
Business Electives Requirements (9 credits)
Select three courses (9 credits). Total degree: minimum 120 credit hours.
- MKTG355 Islamic Marketing3 credits
- MKTG365 Destination Marketing3 credits
- MKTG400 Fashion Marketing3 credits
- SCML300 Supply Chain and Logistics Management3 credits
- SCML340 Service Operations Management3 credits
- HRMD330 Staffing Organizations3 credits
- HRMD340 Learning and Development3 credits
Entry Requirements
UAE nationals are generally government-sponsored; non-UAE curricula require Ministry of Education equivalency.
Careers
Graduates pursue careers in banking, finance, accounting, consulting, marketing and management across the public and private sectors, or continue to postgraduate study.
Accreditation & Professional Recognition
Offered by the AACSB-accredited College of Business and Economics; licensed by the UAE Commission for Academic Accreditation (CAA).
Programme Details
Award
Bachelor of Business Administration
Start Date
August (Fall intake)
Typical Offer
A UAE General Secondary Certificate (Grade 12) or accredited equivalent, typically 80% or above, with the subject grades required for the major.
Duration
4 years
Qualification
Bachelors
Subject Area
Business & Finance
Campus
Al Ain
Course Type
Bachelor of Business Administration
Study Pattern
Full time
Delivery Format
In person
Tuition Fee
AED 79,830/yr
Undergraduate applicants apply online (UAE nationals via the Ministry of Higher Education portal), sit the required tests, and submit attested certificates with Ministry of Education equivalency.