BBA (Honors) Marketing
About This Programme
A four-year, 149-credit BBA (Honors) focused on branding, digital marketing and consumer behavior, with internships and a three-year BBA exit option.
Course Highlights
- Branding, digital marketing and consumer behavior focus
- 149 credits over 8 semesters with internships
- Three-year BBA exit option after 120 credits
What You'll Study
Semester I
18 credit hours.
- Principles of Management (DBBA101)4 credits
- Financial Accounting (DBBA102)4 credits
- Business Economics (DBBA103)4 credits
- Fundamentals of IT & Digital Skills (DGEN101)3 credits
- Arabic Conversation Skills (DGEN102)3 credits
Semester II
18 credit hours.
- Business Finance (DBBA204)4 credits
- Organizational Behaviour (DBBA205)4 credits
- Corporate Governance and Business Ethics (DBBA206)4 credits
- Communication & Presentation Skills (DGEN203)3 credits
- Entrepreneurship, Innovation, and Sustainability (DBT2001)3 credits
Semester III
20 credit hours.
- Business Research Methods (DBBA301)4 credits
- Operation Research (DBBA302)4 credits
- Refer Annexure A/B/C/D4 credits
- Design Thinking (DT8732)3 credits
- Cross Cultural Management (DT2276)3 credits
- UAE History and Culture (DBT6002)2 credits
Semester IV
20 credit hours.
- Statistics for Business (DBBA403)4 credits
- Strategic Management (DBBA404)4 credits
- Refer Annexure A/B/C/D4 credits
- Refer Annexure A/B/C/D4 credits
- Lean Six Sigma (DBBA405)4 credits
Semester V
19 credit hours.
- Project Management (DBBA501)4 credits
- Refer Annexure A/B/C/D4 credits
- Refer Annexure A/B/C/D4 credits
- Refer Annexure A/B/C/D4 credits
- Refer Annexure E3 credits
Summer Program
6 credit hours.
- Internship (DBINT502)6 credits
Semester VI
20 credit hours.
- International Business and Trade (DBBA601)4 credits
- Refer Annexure A/B/C/D4 credits
- Refer Annexure A/B/C/D4 credits
- Project (DBPR603)8 credits
Semester VII (For BBA Honors)
16 credit hours.
- Systematic Review and Ethics (DBBA 701)4 credits
- Data Analysis Tools and Techniques for Researchers (DBBA 702)4 credits
- Refer Annexure F4 credits
- Refer Annexure F4 credits
Semester VIII (For BBA Honors)
12 credit hours.
- Dissertation (DBBAD 801)12 credits
Entry Requirements
AED 250 application fee; merit scholarships are assessed automatically from the application documents.
Careers
Marketing executive, digital marketing analyst, brand associate, social media strategist and media planning roles.
Accreditation & Professional Recognition
CAA-accredited (UAE Ministry of Education) and KHDA-permitted; the degree is awarded by Symbiosis International (Deemed University), UGC Category-I.
Programme Details
Award
BBA (Honors) Marketing
Start Date
September 2026 / January 2027
Typical Offer
60% overall in Grade 12
Duration
4 years
Qualification
Bachelors
Subject Area
Business & Finance
Campus
Dubai
Course Type
Bachelor of Business Administration (Honors)
Study Pattern
Full time
Delivery Format
In person
Tuition Fee
AED 42,000/yr
Apply online at siu-dubai.ac.ae/apply-now for the Fall (September) or Spring (January) intake; shortlisted applicants interview with the Admissions Committee and accept the offer by paying the first instalment.