A four-year, 149-credit BBA (Honors) focused on branding, digital marketing and consumer behavior, with internships and a three-year BBA exit option.
Common BBA (Honors) core across the business disciplines (courses carry 2-12 credits; 149 credits total over 8 semesters).
Advanced core shared by every specialization.
Marketing elective courses taken from Semester 3 onward.
Advanced specialization electives plus the internship, service-learning and dissertation components of the honors award; a three-year BBA exit is available after 120 credits.
Open electives (any track)
AED 250 application fee; merit scholarships are assessed automatically from the application documents.
Marketing executive, digital marketing analyst, brand associate, social media strategist and media planning roles.
CAA-accredited (UAE Ministry of Education) and KHDA-permitted; the degree is awarded by Symbiosis International (Deemed University), UGC Category-I.
Award
BBA (Honors) Marketing
Start Date
September 2026 / January 2027
Typical Offer
60% overall in Grade 12
Duration
4 years
Qualification
Bachelors
Subject Area
Business & Finance
Campus
Dubai
Course Type
Bachelor of Business Administration (Honors)
Study Pattern
Full time
Delivery Format
In person
AED 42,000/yr
Apply online at siu-dubai.ac.ae/apply-now for the Fall (September) or Spring (January) intake; shortlisted applicants interview with the Admissions Committee and accept the offer by paying the first instalment.